
Ami
Ami De Cœur 100% Virgin Wool Sweater
This Ami De Cœur sweater is a loose-fit knit top crafted from 100% virgin wool, featuring dropped shoulder seams, ribbed collar, cuffs, and hem, and a contrasting heart logo on the chest. It serves as a warm, casual layering piece for cooler weather. The sweater is made in Portugal.
- Material
- 100% virgin wool
- Gender
- unisex
- Style
- casual, smart-casual, classic
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Color
Size
Specifications
Loose-fit mock neck sweater in luxurious 100% virgin wool with contrasting logo and ribbed edging.
100% virgin wool knit, ribbed edging, made in Portugal
- Material
- 100% virgin wool
- Style
- casual, smart-casual, classic
- Occasion
- everyday, casual
- Gender
- unisex
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Additional Attributes
- 100% virgin wool knit
- mock neck
- loose fit
- ribbed edging
- contrasting Ami logo at chest
- made in Portugal
- cozy comfort
- fall-appropriate weight
Product Insights
Ami De Cœur 100% Virgin Wool Sweater delivers Italian-level knit quality at a competitive 710 CAD price point, thanks to Portuguese craftsmanship from the Norte cluster, where century-old fine-gauge expertise and Italian-trained artisans produce soft, pilling-resistant virgin wool with clean stitching. The midweight, hip-length sweater offers a relaxed fit that layers under a coat or over a collared shirt for smart-casual office wear, with virgin wool wicking moisture and resisting odors for easy care. Its cultural cachet stems from the Ami de Coeur logo, a biannual capsule symbol since 2017 and subject of a Jean-Paul Goude campaign—making the red logo the sole accent when paired with tailored trousers and loafers. However, the loose-fit label masks inconsistent sizing (some run tight, though overall more relaxed than APC), and the sweater requires cold water, pH-neutral wool wash, and flat drying to stay soft. Made ethically under EU labor laws and REACH standards, it competes with Acne Studios and Toteme while supplying top retailers like Selfridges, Le Bon Marché, and Ssense.
Verified claims
- Logo heritage
- Ami de Coeur (friend of the heart) anchors a biannual capsule and was subject of a 2021 Jean-Paul Goude campaign.
- Care
- Requires cold water, pH-neutral wool wash, and flat drying to stay soft.
- Value
- Matches Italian knit quality at a lower cost due to Portuguese craftsmanship.
- Manufacturing
- Made in Portugal's Norte cluster, a century-old hub for fine-gauge knits with Italian-trained craftsmen.
- Supply chain
- Northern Portugal supplies knitwear to Selfridges, Le Bon Marché, and Ssense.
- Ethical production
- Produced under EU labor laws and REACH chemical standards.
- Fit
- Ami's loose-fit label contrasts with inconsistent sizing; some sweaters run tight, but overall they fit more relaxed than APC.
- Length
- Sweater falls at hip length, not cropped.
- Use cases
- Midweight knit layers under a coat and also works for smart-casual office wear.
- Styling
- Pair with neutral office staples like tailored trousers and loafers, letting the red logo be the only accent.
- Layering
- The relaxed fit layers comfortably under a coat or over a collared shirt without adding bulk.
- Wearability
- Virgin wool wicks moisture and resists odors for easy care and comfort.
- Pilling
- Remove pills with a fabric shaver and minimize friction during wear.
- Durability
- Virgin wool retains shape, resists pilling, and resists stains and odors naturally.
- Price positioning
- 710 CAD, competitive with Acne Studios and Toteme.
- Brand heritage
- Ami de Cœur logo is a cultural symbol with biannual capsule releases.
- Material
- 100% virgin wool from Portugal's fine-gauge cluster delivers softness, pilling resistance, and stitch density comparable to Italian luxury knits.
- Construction
- Made in Portugal with fine-gauge knitting and REACH compliance for clean stitching.
- Design
- Sweater's design is a study in refined simplicity with a logo that anchors a twice-yearly capsule since 2017.
Product record
- Title
- Ami De Cœur 100% Virgin Wool Sweater
- Brand
- Ami
- Price
- 710 CAD
- Availability
- In stock
Image Analysis
3 images- 01

Product
Front view of an off-white/ivory crewneck wool sweater with dropped shoulders, ribbed collar, cuffs and hem, and a fuzzy black heart-shaped chest motif on the left side.
- Overall shapeStraight, boxy torso with long sleeves and a relaxed fit visible on a model; hem falls to the upper hip area.
1 region
x 0.06 · y 0.06 · w 0.88 · h 0.82 (high) - NecklineWide ribbed crewneck with a modest rolled edge, sits close to the base of the model's neck.
1 region
x 0.30 · y 0.02 · w 0.40 · h 0.12 (high) - Shoulder constructionDropped shoulder seam running across the upper arm rather than at the shoulder tip.
1 region
x 0.06 · y 0.16 · w 0.88 · h 0.16 (high) - CuffsWide vertical-ribbed cuffs at sleeve ends extending past the wrist on the model.
2 regions
x 0.06 · y 0.72 · w 0.19 · h 0.22 (high); x 0.75 · y 0.72 · w 0.19 · h 0.22 (high) - HemThick vertical-ribbed hem band at the bottom edge of the sweater.
1 region
x 0.16 · y 0.70 · w 0.68 · h 0.12 (high) - Fabric appearanceFine knit wool texture with a smooth, slightly fuzzy surface in the body and sleeves.
1 region
x 0.20 · y 0.20 · w 0.60 · h 0.50 (high) - Chest motifFuzzy black heart-shaped motif with two short dangling strokes below, located on the left chest area.
1 region
x 0.59 · y 0.24 · w 0.12 · h 0.18 (high)
Other
Studio product shot cropped at mid-thigh showing model wearing a brown skirt as a prop; neutral light gray background and even soft lighting with minimal shadow.
- BackgroundEven light gray seamless studio background with no visible texture or props.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - Model crop and propsImage shows a model from mid-neck to mid-thigh wearing a brown suede-like skirt; the skirt and the model's hands are visible but are not described as product details.
1 region
x 0.18 · y 0.76 · w 0.64 · h 0.22 (high) - Lighting and shadowSoft, diffuse studio lighting with minimal directional shadowing and a slight shadow under the hem onto the skirt.
- Image cropTop of the model's head is cropped out; full sleeves and hem are visible within the frame.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high)
Colors
ivory· main bodyblack· chest motif#0E0E0B- Overall shapeStraight, boxy torso with long sleeves and a relaxed fit visible on a model; hem falls to the upper hip area.
- 02

Product
Cream off-white knit crewneck sweater with ribbed collar, cuffs, and hem; visible black heart-over-A knit logo on the left chest; dropped shoulder and soft fuzzy knit texture.
- Overall shapeRelaxed-fit long-sleeve sweater with a crewneck, dropped shoulder seam, and slightly boxy torso visible in the cropped view.
1 region
x 0.12 · y 0.18 · w 0.76 · h 0.68 (high) - NecklineWide ribbed crewneck collar in the same cream color with vertical rib stitching.
1 region
x 0.33 · y 0.05 · w 0.34 · h 0.14 (high) - CuffsLong ribbed sleeve cuff on the visible left arm extending over the wrist and partially over the hand.
1 region
x 0.03 · y 0.20 · w 0.22 · h 0.36 (high) - HemWide ribbed hem at the sweater bottom in the same cream knit as the collar and cuffs.
1 region
x 0.46 · y 0.72 · w 0.44 · h 0.14 (high) - TextureSoft, slightly fuzzy wool knit surface visible across the sweater body and sleeves.
1 region
x 0.20 · y 0.22 · w 0.60 · h 0.56 (high) - Chest logoBlack knit motif on the left chest resembling a solid heart shape positioned above a serif-like capital letter A.
1 region
x 0.62 · y 0.26 · w 0.12 · h 0.22 (high)
Other
Close-cropped studio portrait showing the model from chin to hips, seated; visible brown suede skirt or pants at the bottom; neutral light gray background with soft, even lighting and subtle shadows.
- Model framingCropped view of a seated model showing lower face, neck, torso, and left arm; head turned slightly left.
1 region
x 0.00 · y 0.00 · w 0.72 · h 0.46 (medium) - Visible bottom garmentBrown suede-like skirt or pants visible across the lower portion of the image with visible seam and soft nap texture.
1 region
x 0.00 · y 0.78 · w 1.00 · h 0.22 (high) - Background and lightingUniform light gray studio background with soft directional lighting that produces gentle shadows and minimal highlights on the knit surface.
Colors
cream off-white· sweater bodyblack· chest logo#0E0D0Bcream off-white· ribbing (collar, cuffs, hem)- Overall shapeRelaxed-fit long-sleeve sweater with a crewneck, dropped shoulder seam, and slightly boxy torso visible in the cropped view.
- 03

Product
Rear view of a relaxed-fit, long-sleeve cream knit sweater on a model showing the back, dropped shoulder seams, ribbed collar, cuffs, and hem, and a uniform medium-weight knit texture.
- Overall silhouetteBoxy relaxed back silhouette with straight hem and long sleeves, shown on a model from the rear.
1 region
x 0.08 · y 0.12 · w 0.84 · h 0.76 (high) - NecklineCrew neckline with a wide ribbed collar that lies flat against the neck.
1 region
x 0.30 · y 0.04 · w 0.40 · h 0.12 (high) - Shoulder seamVisible dropped shoulder seam that runs horizontally across the upper arm, creating a relaxed sleeve set-in.
1 region
x 0.06 · y 0.18 · w 0.88 · h 0.18 (high) - Hem finishWide ribbed hem band at the bottom of the sweater with vertical ribbing that contrasts with the body knit.
1 region
x 0.12 · y 0.72 · w 0.76 · h 0.18 (high) - Cuff finishRibbed sleeve cuffs matching the hem with a slightly extended cuff length covering part of the wrist.
2 regions
x 0.00 · y 0.72 · w 0.20 · h 0.18 (high); x 0.80 · y 0.72 · w 0.20 · h 0.18 (high) - Knit textureUniform medium-weight knit texture across the back and sleeves with a smooth, slightly nubby surface visible at this scale.
- Visible model detailsBack of model's neck and short hair visible above the collar, and hands partially visible below cuffs at the hem level.
3 regions
x 0.36 · y 0.00 · w 0.28 · h 0.10 (high); x 0.06 · y 0.82 · w 0.12 · h 0.14 (high); x 0.82 · y 0.82 · w 0.12 · h 0.14 (high)
Other
Studio rear product shot on a light gray seamless background showing the model from mid-neck to upper thighs; brown skirt visible under the sweater; soft even lighting with minimal shadows.
- BackgroundEven light gray seamless studio background without texture or pattern.
- Styling propBrown suede-like skirt visible beneath the sweater at the lower edge of the frame.
1 region
x 0.18 · y 0.86 · w 0.64 · h 0.14 (high) - Shot compositionCentered rear crop showing the sweater back; model positioned slightly turned so part of the right profile of the face is visible.
- Lighting and shadowsSoft, diffuse lighting with faint shadowing under the hem and along sleeve folds, no harsh highlights.
Colors
warm cream· main body#F5F1E5warm cream (ribbed)· ribbed hem and cuffs- Overall silhouetteBoxy relaxed back silhouette with straight hem and long sleeves, shown on a model from the rear.
Documents & Data
Reddit Insights
5 threads · r/ThrowingFits, r/stockholmreps, r/DesignerRepsReddit users appreciate authentic Ami de Coeur sweaters for their quality and fit, but discussions are dominated by replica quality issues, with frequent criticism of inaccurate materials and logo flaws.
Positive remarks on authentic merino sweaters and general brand quality are offset by widespread dissatisfaction with replica materials, stitching, and logo inaccuracies.
Themes
Use Cases
- Elevated casual wear
Watch Out For
Compared To
vs APC
Ami is generally considered to have a more relaxed fit than APC, though some find it tight.
vs TopAmi / Repsbrothers replicas
TopAmi and Repsbrothers are the most recommended sellers for Ami sweater replicas, with better materials and logo accuracy than budget batches.
Source Threads
Poor material and stitching on replica
this is not good at all. You paid way too much and the material is not even alpaca wool, it looks like cotton. The stitching around the neck is also terrible.
u/BulletzZ12r/stockholmrepsView thread →
TopAmi replica considered superior
Topami's is much better, here's my QC in gray
u/Future-Food-3956r/stockholmrepsView thread →
Abysmal quality of budget replica
Absolutely abysmal. Possibly the worst of the budget batches I’ve seen.
u/GlobalVeterinarian01r/stockholmrepsView thread →
Logo inaccuracies on replica
Rep. Tag is missing accents on some letters in french. Pretty sure this is from repsbrothers since his item has the same flaw
u/IcePalr/DesignerRepsView thread →