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Simon Porte Jacquemus is the new darling of the fashion world. At the tender age of 24, he is the youngest designer officially featured on Paris runways. Born in Mallemort, near Marseille, he grew up in a family of farmers. Self-taught, he came to Paris looking to work as a stylist and convinced a workshop to produce his first collection, which he named using his mother's maiden name, Jacquemus. He finds inspiration in songs and his collections tell a story. He is not looking to set any trends, but rather advocates for a return to simplicity. His instagram profile states simply: "My name is Simon. I like blue and white, stripes, the sun, fruit, Marseille, and the ‘80s."

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