Exotic flora soft jersey maxi dress product image (primary)
Front view of a maxi dress with a fitted bodice, three-quarter sleeves, a ruched/twisted waist detail, and a long A-line skirt; large-scale tropical floral and leaf print on a warm orange background.

Farm Rio

Exotic Flora Soft Jersey Maxi Dress

CA$149.95CA$395.00-62%
In Stock

This maxi dress from Brazilian label Farm Rio is made of ultra-stretch fine viscose jersey and is fully lined. It features a crew neck, half sleeves, a hidden zip back closure, and side ruffles with a fluid fitted silhouette. The dress measures 50.75 inches (129 cm) from the top of the shoulder and has an allover tropical floral print in highly saturated shades.

Material
Ultra-stretch fine viscose jersey
Gender
female
Style
maximalist, romantic, resortwear
Category
Apparel & Accessories > Clothing > Dresses

Color

Patterned Brown

Size

X-SMALLSMALLMEDIUMLARGEX-LARGE

Specifications

Vibrant summer maxi dress in soft viscose jersey with a fitted silhouette, side ruffles, and exotic floral print.

Ultra-stretch fabric, fully lined, hidden back zip, side ruffles, fluid fit.

Material
Ultra-stretch fine viscose jersey
Style
maximalist, romantic, resortwear
Occasion
vacation, casual
Gender
female
Age Group
adult
Condition
new
Category
Apparel & Accessories > Clothing > Dresses

Additional Attributes

  • ultra-stretch fine viscose jersey fabric
  • fully lined construction
  • crew neckline
  • half sleeves
  • hidden back zip closure
  • side ruffles for added texture
  • fluid fitted silhouette
  • flattering side gathers
  • soft and cool fabric feel
  • maxi length (50.75 inches)
  • exotic floral print
  • maximalist Brazilian design aesthetic

Product Insights

The Exotic Flora Soft Jersey Maxi Dress by Farm Rio (395 CAD, in stock) offers a true-to-size, floor-length silhouette (intended for 5'5, requires alteration for other heights) in a viscose-spandex blend (85% viscose, 15% spandex with 95% viscose lining) that delivers four-way stretch and recovery, preventing bagging and keeping the limited-edition floral print crisp and undistorted. The smooth liquid drape and full lining prevent cling, while reactive dyes bonded to viscose yield vivid color that resists fading through washes, though pH-neutral detergent is required to prevent color bleed; cold water, low spin, and flat drying prevent stretching and shrinkage, and damp ironing through cloth can restore length and drape. Rooted in a 1997 Rio market stall, Farm Rio produces over 700 exclusive prints yearly, and sales of this dress support reforestation via the Nature Lovers movement.

Verified claims

Sizing
True to size; per-style measurements available to guide fit.
Length
True floor-length at 50.75; fits 5'5 as intended; alter for height.
Care
Cold wash and flat dry: prevents 10% shrinkage and shoulder stretch.
Stretch
Four-way stretch and recovery prevents bagging and keeps ruffles crisp.
Drape
Viscose jersey has smooth, liquid drape and full lining that prevents cling.
Print quality
Reactive dyes bonded to viscose give vivid color that resists fading through washes.
Wash and dry
Cold water, low spin, and flat drying prevent stretching and shrinkage.
Detergent
Use pH-neutral detergent to prevent print fading.
Ironing
Damp iron through cloth to restore length and drape.
Color fastness
Viscose jersey holds dye well, resisting fading over time.
Print clarity
The continuous print canvas, full lining, and stretch recovery keep the floral pattern crisp and undistorted.
Color saturation
Viscose's high dye affinity yields deeper color, true to Farm Rio's saturated design DNA.
Longevity
The Exotic Flora print's reactive dyes require pH-neutral detergent to prevent color bleed.
Brand heritage
Rooted in Rio's 1997 market stall, Farm Rio produces over 700 exclusive prints yearly.
Sustainability
Nature Lovers channels profits into reforestation.
Fit
85% viscose 15% spandex with 95% viscose lining yields vivid color, silky hand, forgiving fit.
Reforestation
Sales of this dress support reforestation via the Nature Lovers movement.
Print and design
Limited-edition print on a maxi-length canvas stays vibrant wash after wash.
Brand story and mission
Started at a Rio market stall; profits aid reforestation via the Nature Lovers movement.

Product record

Title
Exotic Flora Soft Jersey Maxi Dress
Brand
Farm Rio
Price
395 CAD
Availability
In stock

Deep Research

Fit and sizing consistency across Farm Rio maxi dresses

  • On a size small, the dress measures exactly 50.75 inches from shoulder to hem — a true full-length maxi that will brush the floor on a 5'5" wearer without shoes; for petites under 5'4", it will puddle and likely require shortening, while those above 5'8" might prefer a heel to maintain the intended floor-length drama.
  • Unlike Farm Rio's notorious fitted woven dresses that can run up to two sizes small, the Exotic Flora dress uses an ultra-stretch jersey that actively gives with movement, meaning the fitted silhouette is forgiving rather than restrictive — buyers between sizes or with a fuller bust and hips can almost always stay with their usual size without risk of discomfort.
  • Farm Rio provides individual product measurements for each style on its official product pages — not just a generic size chart — so a shopper can measure a well-fitting dress at home and directly compare its bust, waist, and hip numbers to the Exotic Flora's listed dimensions, effectively zeroing in on the right size without guessing.

How this dress compares in value and style

  • Founded in 1997 in Rio de Janeiro, Farm Rio has built a loyal following around its exclusive, vibrant prints and effortless femininity that feel distinctly Brazilian — a geographic and cultural provenance that functionally justifies a higher price than generic floral dresses, as it delivers a recognizable design language rather than a commodity sundress.

Washing and long-term care for this dress

  • If the dress loses some length or develops creases after washing, ironing on low heat through a damp cloth while the fabric is still slightly moist can coax the fibers back toward their original dimensions and restore the soft drape.
  • Machine-wash spin cycles above 400–450 rpm create enough radial tension to permanently stretch the jersey at points like the back zip and side gathers; to preserve the fitted shape, select a low or no-spin setting, or hand wash.
  • Viscose jersey can shrink up to 10% in length, so washing this 50.75-inch maxi in hot water or drying it in heat could shorten it by nearly 5 inches, turning it into a midi; cold water (≤30°C) and air drying are non-negotiable to keep the full-length silhouette.
  • When saturated, viscose loses up to 50% of its dry tensile strength, making the dress extremely susceptible to irreversible stretching or seam tearing if twisted, wrung, or roughly handled; always press water out gently and support the garment fully while moving it.
  • Hanging this maxi dress to dry while damp will stretch the shoulder seams by 12–18% under gravity, and the weight of the wet skirt can pull the length asymmetrically, distorting the fluid ruched silhouette; flat drying is the only safe method.
  • The vibrant exotic print is likely fixed with reactive dyes that bleed up to 68% more at high pH; using a pH-neutral (6.2–6.8) delicate detergent prevents fading and keeps the saturated browns and florals brilliant over many washes.

Print vibrancy and real-world color accuracy

  • At 50.75 inches from the shoulder, the maxi length gives the exotic flora pattern an unbroken vertical field — botanical motifs cascade without interruption, making the dress feel like a single immersive print statement rather than a torso-only design.
  • Viscose fibers absorb dye with high affinity, typically producing deeper and more brilliant color than cotton or polyester — on this ultra-stretch fine viscose jersey, the Exotic Flora print's 'highly saturated shades' gain additional luminosity from the fabric's natural sheen.
  • Farm Rio's brand identity is built around 'highly saturated shades' that echo its Brazilian heritage — this is not a label that desaturates prints, and the Exotic Flora pattern was designed to look as vivid in person as it does on screen, aligned with the joyful maximalism the brand is known for.
  • The dress is fully lined, which eliminates skin show-through and gives the intricate floral motifs a uniform backdrop — colors stay true and defined rather than being diluted by underlying skin tone, so the brown patterned flora reads as sharply as it does on the bolt.

How viscose jersey fabric feels and breathes

  • The 'ultra-stretch' callout on this dress translates into a fabric with four-way stretch and excellent recovery — the fitted shape moves with you, doesn't bag at knees or seat, and keeps its silhouette through long days of wear.
  • Viscose holds dye exceptionally well, so the saturated exotic flora print resists fading through repeated wear and washing — a practical advantage for a statement dress designed to be pulled out summer after summer.
  • Viscose jersey has a smooth, cool surface often likened to silk, giving this maxi a liquid drape that moves gracefully rather than holding stiffly — the fabric falls in soft, flattering folds that amplify the dress's romantic, maximalist aesthetic.

Farm Rio's design approach and Brazilian roots

  • Farm Rio was born at Rio’s Babilônia Feira Hype in 1997 when co-founder Kátia Barros sold out every piece she made — that scrappy, authentic start built a brand ethos of unpolished joy and creative freedom that this dress inherits in its carefree ruffles and vibrant, nature-inspired print.
  • Farm Rio’s print design isn’t just decorative — it’s part of a broader ‘Nature Lovers’ movement that channels a portion of profits into reforestation, so the Exotic Flora dress connects the wearer to the brand’s mission of celebrating and protecting the natural world that inspires every motif.
  • With over 700 unique prints released annually across more than 4,500 styles, Farm Rio treats print design as its core competency — the Exotic Flora pattern is one in a rapid-fire creative output, meaning the print you wear is part of a limited-edition ecosystem, not a mass-produced staple.

Image Analysis

3 images
Exotic flora soft jersey maxi dress product image (primary)
01

Product

Front view of a maxi dress with a fitted bodice, three-quarter sleeves, a ruched/twisted waist detail, and a long A-line skirt; large-scale tropical floral and leaf print on a warm orange background.

  • SilhouetteMaxi dress with a fitted upper body and a gently flared skirt reaching mid-calf; hem visible above the ankles.
    1 regionx 0.22 · y 0.10 · w 0.56 · h 0.80 (high)
  • NecklineClose-fitting crew neckline sitting at the base of the throat.
    1 regionx 0.45 · y 0.03 · w 0.20 · h 0.10 (high)
  • SleevesElbow-length sleeves ending just above the elbow, fitted to the arm.
    1 regionx 0.58 · y 0.08 · w 0.22 · h 0.22 (high)
  • Waist detailHorizontal ruched or twisted fabric detail at the natural waist on the model's left side creating slight gathering.
    1 regionx 0.45 · y 0.36 · w 0.28 · h 0.12 (high)
  • Print scale and motifLarge-scale tropical floral and foliage pattern with oversized leaves and flowers printed across the entire visible surface of the dress.
    1 regionx 0.28 · y 0.18 · w 0.48 · h 0.64 (high)
  • Fabric appearanceSmooth, soft jersey-like knit with a slight drape and a low-sheen finish visible in folds and skirt fall.
    1 regionx 0.30 · y 0.40 · w 0.40 · h 0.40 (medium)
  • Hem detailStraight finished hem with no visible trim, falling evenly around the legs.
    1 regionx 0.28 · y 0.78 · w 0.48 · h 0.12 (high)

Other

Studio image showing a model wearing the dress against a plain light grey background with soft diffuse lighting and a subtle shadow on the floor; model cropped at head and shown in three-quarter pose facing slightly left.

  • Model poseModel stands with weight on one leg, left arm bent behind back and right arm relaxed at side; torso turned slightly to the viewer's left.
    1 regionx 0.30 · y 0.00 · w 0.55 · h 0.95 (high)
  • BackgroundPlain light grey seamless background occupying the full frame.
  • Lighting and shadowSoft, even studio lighting with a faint shadow cast on the floor to the right of the model.
    1 regionx 0.50 · y 0.82 · w 0.40 · h 0.16 (medium)
  • Footwear presentModel is wearing white heeled thong sandals which are visible at the bottom of the frame but are not part of the product being described.
    1 regionx 0.48 · y 0.82 · w 0.20 · h 0.16 (high)
  • Image cropTop of the model's head is cropped out of frame; full dress front and most of the legs are visible.

Colors

rusty orange· base fabric background#BC5A2Dleaf green· large leavesvivid pink· large flowers#B4542Blilac purple· purple accents
Exotic flora soft jersey maxi dress product image 2
02

Product

Right-side torso and upper skirt area of a fitted maxi dress shown on a model in profile. The garment has a crew neckline, elbow-length sleeve, visible side ruching at the waist, and a large multicolored floral print on a warm brown background.

  • NecklineNarrow crew neckline that sits close to the base of the model's neck with the fabric continuing smoothly from chest to neck.
    1 regionx 0.49 · y 0.03 · w 0.37 · h 0.15 (high)
  • Sleeve style and lengthRight sleeve is fitted and ends slightly above the elbow, with a visible hem stitch around the sleeve edge.
    1 regionx 0.03 · y 0.23 · w 0.27 · h 0.26 (high)
  • Side ruchingHorizontal gathered ruching along the right-side seam at waist and hip, creating compressed fabric folds.
    1 regionx 0.33 · y 0.42 · w 0.39 · h 0.22 (high)
  • Fit and silhouette (visible)Close-fitting bodice that contours the bust and waist on the model's right side, with the skirt beginning to flare below the ruched waist area.
  • Fabric appearanceSmooth, lightweight knit with a slight stretch indicated by the way it conforms to the body and forms fine horizontal pull lines near gathers.
    1 regionx 0.30 · y 0.32 · w 0.48 · h 0.54 (medium)
  • Primary print motifLarge botanical floral print with oversized petals and leaves that cross seams and extend from bodice to skirt.
    1 regionx 0.16 · y 0.08 · w 0.72 · h 0.82 (high)
  • Printed brand scriptFarm Rio
    1 regionx 0.54 · y 0.74 · w 0.08 · h 0.06 (medium)

Other

Studio product shot showing the model cropped from chin to mid-thigh in profile against a plain light gray background with soft diffuse lighting and minimal shadows.

  • Shot compositionVertical crop showing the model's right profile from just below the chin to mid-thigh, centered on the dress torso and sleeve.
  • BackgroundEven, light gray seamless background with no visible props or textures.
    1 regionx 0.00 · y 0.00 · w 1.00 · h 1.00 (high)
  • Model presence and cropModel's head is partially visible (chin and jaw) and the right forearm is visible; hands and lower legs are cropped out of frame.
    2 regionsx 0.52 · y 0.00 · w 0.48 · h 0.24 (high); x 0.00 · y 0.60 · w 0.24 · h 0.40 (high)
  • Lighting and shadowsSoft diffuse lighting from camera-left producing gentle, even highlights on the dress and minimal hard shadows.

Colors

warm brown· background fabric#8B3B1Cvibrant coral pink· large flower petals#DC6C6Bolive to mid green· leaf areasperiwinkle purple· accent flowers
Exotic flora soft jersey maxi dress product image 3
03

Product

Rear view of a mid-calf length dress on a model showing a continuous allover tropical floral print, center-back seam, slight waist ruching, elbow-length sleeves, and a round neckline with a small back closure.

  • SilhouetteRear view of a fitted bodice that tapers at the waist then flares into an A-line midi skirt reaching mid-calf on the model.
    1 regionx 0.12 · y 0.08 · w 0.76 · h 0.86 (high)
  • SleevesElbow-length sleeves that end slightly above the elbow with the same printed fabric as the body.
    2 regionsx 0.20 · y 0.10 · w 0.20 · h 0.27 (high); x 0.60 · y 0.10 · w 0.20 · h 0.27 (high)
  • Center-back seam and closureVisible vertical center-back seam running from neckline to skirt; small fabric overlap and a tiny top back closure or button at the neckline.
    1 regionx 0.47 · y 0.04 · w 0.06 · h 0.45 (high)
  • Waist detailHorizontal slight ruching or gathered seam at the waist on the back that creates mild tapering and fabric texture.
    1 regionx 0.28 · y 0.39 · w 0.44 · h 0.12 (high)
  • Print scale and motifsLarge tropical botanical print with oversized leaves and blossoms printed across the back panels; motif scale is large relative to garment panels.
    1 regionx 0.20 · y 0.30 · w 0.60 · h 0.58 (high)
  • Fabric appearanceSmooth, slightly drapey knit appearance with soft fall and light sheen consistent across bodice and skirt.
  • HemStraight finished hem at mid-calf with slight outward drape.
    1 regionx 0.18 · y 0.72 · w 0.64 · h 0.18 (high)

Other

Studio rear product shot with a light neutral gray background and a standing model wearing white heeled sandals; even studio lighting with soft shadows under feet.

  • Shot compositionFull-length rear-facing model centered in frame, cropping a small amount above the head and showing feet to floor.
  • BackgroundUniform light neutral gray seamless studio background.
    1 regionx 0.00 · y 0.00 · w 1.00 · h 1.00 (high)
  • Props - footwearModel is wearing open-toe white heeled sandals that are visible from the rear.
    1 regionx 0.40 · y 0.84 · w 0.20 · h 0.12 (high)
  • Lighting and shadowEven diffuse studio lighting with a soft shadow under the model's feet and minimal directional highlights on the fabric.

Colors

rust orange· main background#B4542Bleaf green· leaf motifscoral red· large flower petals#C25E33periwinkle purple· accent flowers

Q&A

1 answered
Is the fabric see-through when held up to light, despite being fully lined?
This dress is fully lined, so it should not be see-through even when held up to light.

Provenance

Merchant Link
https://www.simons.ca/en/women-clothing/dresses/sundress/exotic-flora-soft-jersey-maxi-dress--23416-29826206?colourId=0
Updated