
Icône
Flocked Floral Draped-Waist Bustier Maxi Dress
This is a flocked floral draped-waist bustier maxi dress from the Icône by Simons line. It is made from supple stretch micromesh with a flocked floral pattern, fine lining to mid-thigh, and built-in boning in the bustier bodice. It features a gathered waist, non-adjustable wide straps, and a hidden back zip, with a total length of 59 inches.
- Material
- Supple and stretch micromesh adorned with flocked flowers
- Gender
- female
- Style
- slim-fit, evening, romantic
- Category
- Apparel & Accessories > Clothing > Dresses
Color
Size
Specifications
Fitted bustier maxi dress with flocked floral micromesh, built-in boning, and draped waist.
Flocked floral print, built-in boning, gathered waist, hidden back zipper, maxi length.
- Material
- Supple and stretch micromesh adorned with flocked flowers
- Style
- slim-fit, evening, romantic
- Occasion
- party, formal, date-night
- Gender
- female
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Dresses
Additional Attributes
- Supple stretch micromesh fabric
- Flocked floral print
- Fine lining to mid-thigh
- Fitted silhouette with slight flare at bottom
- Bustier silhouette with built-in boning
- Gathered waist with draped effect
- Non-adjustable wide straps
- Hidden back zip closure
- Maxi length 59 inches
Product Insights
The Icône Flocked Floral Draped-Waist Bustier Maxi Dress ($139) offers a structured silhouette via built-in boning and a ruched waist, with a flocked floral micromesh fabric (95% polyester, 5% elastane) that provides comfort but can appear curtain-like under bright light. Fit trade-offs include a body that runs large and a bust that runs small, with petite buyers needing strap shortening and hemming; the gathered waist can flatter or highlight the midsection depending on body shape. The dress requires hand washing and careful wear to avoid flocked fiber loss, but eliminates the need for separate shapewear or accessories.
Verified claims
- Sizing
- Buyers report the dress runs large in the body but the bust runs small.
- Petite fit
- Petite buyers report needing straps shortened and hem adjusted.
- Fabric quality
- Buyers report the fabric resembles curtain material in bright light.
- Waist
- The ruched waist flatters curves but can add bulk; boning, stretch fabric, and sizing down help mitigate it.
- Fabric trade-off
- Buyers report the stretchy fabric is comfortable but can look cheap under bright light.
- Care
- Hand wash cold, air dry; avoid machine wash, dry cleaning, high heat.
- Friction durability
- Aggressive rubbing can cause flocked fiber loss.
- Maintenance effort
- Flocked detailing demands hand washing and gentle wear — more care effort.
- Brand heritage
- Exclusive private label, designed in Canada, sold only at Simons, backed by 184-year retail heritage.
- Design and quality
- In-house design delivers a structured silhouette with built-in boning, gathered waist, and flocked texture.
- Value
- At $139, direct-to-consumer pricing eliminates typical retail markups, offering value for a structured dress.
- Boning
- Built-in boning shapes the bodice without a separate corset and defines the waist.
- Material
- 95% polyester, 5% elastane micromesh with flocked flowers; 100% polyester lining.
- Hemming
- Petites need professional hemming; the mid-thigh lining also requires proportionate shortening.
- Upper body fit
- Petite women often need straps shortened and bodice taken in for correct bustier fit.
- Body shape fit
- Stretch fabric and hip flare suit curvy, pear, and hourglass shapes.
- Midsection fit
- Buyers report the gathered waist draws attention to the midsection.
- Bust fit
- Narrow bustier and non-adjustable straps limit fit for D-cup and above.
- Lining
- Lightweight mid-thigh lining prevents irritation and allows air flow.
- Fit considerations
- Buyers with larger busts or shorter torsos may need professional alterations for optimal fit.
- Competitive advantage
- Built-in boning provides structured silhouette not available in smocked maxi dresses under $100.
- Visual detailing
- Flocked floral and ruching eliminate accessories, per buyers.
- Bustier structure
- Built-in boning provides structure without separate shapewear.
- Coverage
- Mid-thigh lining and stretch fabric ensure opacity without a slip.
- Midsection effect
- Buyers report the gathered waist can camouflage or highlight the midsection depending on body shape.
- Strap function
- The boning shifts the dress's weight to the waist, so the wide non-adjustable straps act as stabilizers, not load-bearers.
Product record
- Title
- Flocked Floral Draped-Waist Bustier Maxi Dress
- Brand
- Icône
- Price
- 139 CAD
- Availability
- In stock
- Rating
- 3.73 stars, 15 reviews
Image Analysis
3 images- 01

Product
Full-length black bustier-style dress with wide shoulder straps, fitted paneled bodice, ruched detail at the right hip, and a floor-grazing flared skirt showing a subtle raised floral flocked texture.
- Bodice shapeFitted bustier-style bodice with a square neckline and visible vertical seam/panel lines that suggest structural panels across the front.
1 region
x 0.24 · y 0.08 · w 0.32 · h 0.25 (high) - Shoulder strapsWide shoulder straps that continue from the bodice and sit flat on the model's shoulders.
1 region
x 0.24 · y 0.10 · w 0.15 · h 0.12 (high) - Hip ruchingGathered/ruched fabric focused at the right hip creating a draped asymmetry across the waist and upper skirt.
1 region
x 0.44 · y 0.32 · w 0.16 · h 0.13 (high) - Skirt silhouetteLong, floor-grazing skirt that falls from the ruched waist with a slight flare toward the hem and vertical drape lines down the length.
1 region
x 0.30 · y 0.33 · w 0.38 · h 0.58 (high) - Surface textureSubtle raised floral flocked pattern visible across the dress surface, producing a matte textured appearance on black fabric.
1 region
x 0.30 · y 0.20 · w 0.40 · h 0.70 (medium) - Hem detailFloor-length hem that reaches the top of the model's sandals, with the skirt touching the floor and a slight pooled look at the base.
1 region
x 0.33 · y 0.78 · w 0.34 · h 0.18 (high)
Other
Studio product shot showing a model wearing the dress against a plain light beige background with soft directional lighting casting a faint shadow; visible accessories and footwear belong to styling.
- Background and lightingPlain light beige background with even studio lighting from the left that casts a soft shadow to the right of the model.
- Model poseModel standing three-quarter facing slightly left with left leg forward and left arm relaxed by the side, showing the front and slight side of the dress.
1 region
x 0.15 · y 0.05 · w 0.70 · h 0.92 (high) - Visible accessoriesModel wears hoop earrings, a bracelet on the left wrist, and black strappy heeled sandals; these are styling elements, not part of the garment.
3 regions
x 0.55 · y 0.05 · w 0.15 · h 0.14 (high); x 0.38 · y 0.84 · w 0.28 · h 0.12 (high); x 0.16 · y 0.62 · w 0.12 · h 0.18 (medium) - Shadow and reflectionSoft shadow of the model and dress appears on the background to the right and slightly behind, consistent with studio directional lighting.
1 region
x 0.55 · y 0.12 · w 0.28 · h 0.70 (medium)
Colors
matte black· dress#130E0A- Bodice shapeFitted bustier-style bodice with a square neckline and visible vertical seam/panel lines that suggest structural panels across the front.
- 02

Product
Upper two-thirds of a sleeveless black bustier-style dress made from a textured, flocked floral fabric; square neckline with wide straps, vertical seaming on the bodice, and a gathered/ruched drape pulling to one side at the waist.
- Neckline and strapsSquare neckline with slightly scooped front edge and wide shoulder straps made from the same textured fabric; raw-look narrow edge finishing visible along the neckline.
1 region
x 0.26 · y 0.10 · w 0.48 · h 0.22 (high) - Bodice seamingVertical channel-like seam lines run down the front of the bodice forming a bustier construction with visible panel divisions.
1 region
x 0.32 · y 0.20 · w 0.36 · h 0.34 (high) - Waist draping and gatheringHorizontal draped fabric at the waist that is ruched and gathered toward a focal point on the right side of the dress, creating diagonal folds radiating from the gathering.
1 region
x 0.45 · y 0.50 · w 0.40 · h 0.30 (high) - Fabric texture and patternMatte black base with a flocked floral texture visible as slightly raised petals and tonal floral motifs across the surface.
1 region
x 0.30 · y 0.22 · w 0.55 · h 0.60 (high) - Side seam and silhouetteForm-fitting torso silhouette with the dress contouring the waist and hip on the visible side, side seam running near the model's left arm.
1 region
x 0.15 · y 0.28 · w 0.28 · h 0.56 (medium) - Accessory on arm (not product)Silver-tone cuff or bracelet visible on the model's left wrist, partially tucked into the dress side seam area.
1 region
x 0.19 · y 0.73 · w 0.08 · h 0.11 (high)
Other
Studio portrait crop showing model from head to upper thighs against a neutral light background with soft shadows; even studio lighting from front-left highlights texture and creates a faint shadow to the right.
- Shot compositionVertical crop showing the model from head to upper thighs, centered slightly left of frame with dress occupying most of the image.
- Background and lightingPlain light beige background with soft directional studio light creating a faint shadow on the background to the right of the model.
- Model presenceFemale model visible wearing the product; hair, face, and arms are in frame and partly overlap the product area.
1 region
x 0.18 · y 0.02 · w 0.64 · h 0.40 (high) - Image qualityHigh-resolution studio photograph with clear detail and accurate focus on fabric texture and garment construction.
Colors
deep black· main fabric#0E0E09- Neckline and strapsSquare neckline with slightly scooped front edge and wide shoulder straps made from the same textured fabric; raw-look narrow edge finishing visible along the neckline.
- 03

Product
Rear view of a full-length black sleeveless dress with wide straps, a straight back neckline, vertical central ruching converging at the lower back, and a textured flocked floral surface.
- Overall silhouetteFull-length, straight-fitting maxi dress shown from the rear falling to the floor with a narrow train-like fall at the center back hem.
1 region
x 0.24 · y 0.12 · w 0.52 · h 0.82 (high) - Shoulder strapsWide shoulder straps made from the same black textured fabric, continuing into a straight back neckline.
1 region
x 0.36 · y 0.06 · w 0.26 · h 0.18 (high) - Back necklineStraight horizontal back neckline sitting below the shoulder blades.
1 region
x 0.34 · y 0.10 · w 0.30 · h 0.10 (high) - Center back ruchingVertical gathered seam running down the center back with pronounced ruching at the lower mid-back that fans into a vertical drape toward the hem.
1 region
x 0.44 · y 0.18 · w 0.12 · h 0.60 (high) - Fabric textureMatte black fabric with a subtle raised flocked floral pattern visible across the dress surface.
1 region
x 0.30 · y 0.25 · w 0.40 · h 0.60 (high) - Hem detailStraight hemline that touches the floor with a slight allowance where the center back falls a little longer.
1 region
x 0.28 · y 0.82 · w 0.46 · h 0.12 (high) - Side seams and panelingVisible vertical seam lines and faint paneling shaping the back silhouette, running from under the arm to the hem.
1 region
x 0.30 · y 0.18 · w 0.40 · h 0.60 (medium)
Other
Studio shot of a model facing away from camera against a plain light beige background with soft directional lighting creating a shadow to the right.
- Model and poseFemale model shown from the rear with arms relaxed and hands near the waist, head turned slightly to the left; long wavy hair falls over the upper back and partially covers the dress back.
1 region
x 0.32 · y 0.00 · w 0.36 · h 0.36 (high) - Footwear visibleBlack strappy high-heeled sandals visible beneath the dress hem at center bottom.
1 region
x 0.46 · y 0.88 · w 0.14 · h 0.10 (high) - Background and shadowPlain light beige studio background with a soft shadow cast to the right of the model and dress.
- LightingEven, soft studio lighting producing minimal harsh highlights and a gentle shadow on the wall to the model's right.
Colors
deep black· dress fabric#130E0A- Overall silhouetteFull-length, straight-fitting maxi dress shown from the rear falling to the floor with a narrow train-like fall at the center back hem.
Documents & Data
Customer Reviews
15 total15 reviews · out of 5
Couleur magnifique
Très belle robe. Se porte sans accessoires grâce à la dentelle.
Floral Dress
It's very elegant, and unique.
Souple et légère
Elle est très bien découpée et s’ajuste parfaitement à la silhouette
Stunning dress!
I bought the burnt orange colour for my cousins June formal wear wedding. The dress is perfect, comfortable and very flattering. The material is very stretchy but in a good way.
Superbe!
Superbe!
Very pretty
I ordered based on measuring chart but dress was way too big. Exchanged for size down and it fits perfect. This is a really pretty dress perfect for wedding or other summer parties. Note: I did think it was midi length but in fact it is very long and I will need to shorten it.
Feminine and pretty
Love this dress! Purchased for a spring wedding. Fits very nicely, subtle and classy.
Lovely dress
I am petite boned so will need a seamstress to take in the shoulder straps and bodice a bit, as well as the length. I was going to try a small but everything else seems to fit and hug well. Elegant look and feel. Love the ruche in the "right" areas. Coral color is great!
Beautiful dress
This dress is very flattering and also comfortable. I debated between the size small and med and went with the small. Glad I did as it fits perfectly. For reference I 5’4, 130 pounds.
Ne ressemble pas a la photo
Ouf, javais l'impression d'avoir commandé un rideau. Je nai vraiment pas aimé le matériel.
Very cheap fabric
Looks a lot cheaper in person with a very stretchy fabric
Poorly made
Poorly made
Large fit, heavy with lots of fabric
The dress was cute, good quality, delivered quickly. I was however looking for the fabric to flatter my mid section, while it instead brought more attention to it as there was so much of it. This also weighed down the dress quite a bit. Lots of stretch and should’ve sized down (currently a size 12 and purchased a large, could have done a medium)
Just okay if you are a curvy woman
This dress really calls attention to the mid-section which is not that flattering. Too much fabric.
La robe est très belle.
La robe est très belle. Mais beaucoup trop étroite au niveau du buste. Je n'arrivais même pas a zipper la moitié Déçue, je dois la retourner