When an injury ended his dream of becoming a professional cyclist, Paul Smith switched paths and entered the fashion world. The launch of his eponymous label in 1970 was a huge success, and over the years, he has created brands like Paul Smith for women, Paul Smith Junior, and PS Paul Smith. This last line is designed in London for active young women and is more colourful and casual than the original brand aesthetic. The pieces are fashion-forward, functional, and always maintain a hint of the designer's sense of humour.