Midi34
Dana Chain
The Dana Chain is a delicate necklace featuring a fine gold-tone chain and a small oval bezel pendant set with a single clear cubic zirconia stone. It is made of 14-carat gold-plated 925 sterling silver and includes an adjustable extender chain and clasp for a customizable fit. Designed in Quebec, the necklace measures 19.5 inches (49.5 cm) in length and is intended for use as a jewelry accessory.
- Color
- Gold
- Material
- 14-carat gold-plated 925 sterling silver
- Style
- classic, minimalist
- Category
- Apparel & Accessories > Jewelry > Necklaces
Specifications
A 14-carat gold-plated sterling silver chain necklace with cubic zirconia, adjustable extender, and clasp, designed in Quebec by Midi34.
Cubic zirconia, 14-carat gold-plated 925 sterling silver, adjustable extender chain, clasp closure, 19.5 inch length.
- Color
- Gold · yellow
- Material
- 14-carat gold-plated 925 sterling silver
- Style
- classic, minimalist
- Occasion
- everyday, party, gift
- Gender
- female
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Jewelry > Necklaces
Additional Attributes
- cubic zirconia gemstone
- 14-carat gold-plated 925 sterling silver
- adjustable extender chain
- clasp closure
- designed in Quebec
- 19.5 inch length
- Midi34 label
Product Insights
The Dana Chain by Midi34 is a hand-assembled, minimalist necklace from Quebec City, featuring a 14k gold plated sterling silver core with a flawless cubic zirconia that exhibits stronger rainbow flashes than diamond and resists scratches (8–8.5 Mohs), ensuring hypoallergenic wear without skin discoloration. At $89 CAD—less than half the price of Mejuri's comparable vermeil chain—it offers longevity with basic care, though daily wear may necessitate occasional replating as an acceptable tradeoff. Rooted in the 12:34 talisman story and showcased at Milan Fashion Week, the Dana Chain is a future memento blending emotional value with enduring style.
Verified claims
- Value
- At $89 CAD, less than half the price of Mejuri's 18k vermeil dot chain yet both are sterling silver core.
- Design & brand
- Hand-assembled in Quebec; minimalist design stays in style; brand story adds emotional value; shown at Milan Fashion Week.
- Skin safety
- 14k gold plated sterling silver core prevents skin discoloration common with brass jewelry.
- Brand story
- The Dana Chain is a future memento rooted in the 12:34 talisman story.
- Craftsmanship
- The Dana Chain is hand-assembled in Quebec City with a minimalist design.
- Recognition
- The Dana Chain is sold exclusively at Simons and was featured at Milan Fashion Week.
- Durability
- Resists scratches (8–8.5 Mohs) and lasts years with basic care.
- Brilliance
- Stronger rainbow flashes than diamond, with flawless clarity.
- Layering versatility
- Minimalist chain and flawless CZ pendant layer effortlessly for any occasion.
- Runway debut
- In January 2025, Midi34 was curated into the Flying Solo runway showcase at Milan Fashion Week, lending fashion-world credibility to the Dana Chain.
- Design story
- Designed in Quebec, Midi34 makes handmade minimalist jewelry inspired by the founder's time-marker philosophy.
- Care
- To maintain the gold plating, avoid water, lotions, and perfumes, store it dry, and clean gently with a soft cloth; the cubic zirconia stone can be cleaned separately with a warm soapy water soak and gentle brushing to restore sparkle.
- Skin-friendliness
- The sterling silver core is hypoallergenic and won't turn skin green if the gold plating wears off.
- Maintenance
- Daily wear may require occasional replating to maintain appearance; at this price, the tradeoff is acceptable.
- Plating type
- The Dana Chain is made from 14-karat gold-plated 925 sterling silver, not solid 14K gold.
- Gold plating durability
- The Dana Chain's 14-karat gold plating is a harder alloy than the 18-karat plating common on pricier DTC brands, helping the gold surface resist scratching and denting with frequent wear.
Product record
- Title
- Dana Chain
- Brand
- Midi34
- Price
- 89 CAD
- Availability
- In stock
Buying Guide
1 comparison · 9 sourcesProduct comparison
Compared within this brand.
| Dana Chain: Choose this if you want a delicate gold-tone pendant necklace: it is a very fine linked chain with uniform small round links forming a V shape, finished with a small oval bezel pendant holding a single clear faceted cubic zirconia stone. It is made of 14-carat gold-plated 925 sterling silver (Midi34's gold vermeil), designed in Quebec, and measures 19.5 inches (49.5 cm) with an adjustable extender chain. Note it is offered in one size with the color listed as Assorted.[1,2,3] | Nina Chain Exclusive Simons X Midi34 Collection: Choose this if you want a delicate single-strand necklace from Simons' exclusive collaboration with Quebec-based brand Midi34, combining a gold box chain with a row of five baroque pearls. It is made of 14k gold-plated sterling silver and pearls, measures 17.75 inches (45 cm) with an adjustable extender chain and lobster clasp, and comes in one size. Note the pearls are intentionally irregular in shape, so expect slight natural variations rather than uniform beads.[4,5,6] | Siena Chain: Choose this if you want a delicate everyday pendant necklace: a thin cable chain with a single polished teardrop pendant, made of 14k gold-plated 925 sterling silver (gold vermeil), with a sterling silver option in the silver finish. It measures about 17.75 inches (45 cm) per the retailer, though the brand lists 18 to 20 inches, and it includes an adjustable extender chain and clasp, so check the exact fit if length matters to you. It comes in one size in assorted colors and was designed in Canada.[7,8,9] |
Image Analysis
1 images- 01
Product
A delicate gold-tone chain necklace with a small oval bezel pendant set with a single clear faceted stone, centered against a white background.
- Chain material and shapeVery fine linked chain with uniform small round links and a narrow profile forming a V shape that converges at the pendant.
2 regions
x 0.18 · y 0.03 · w 0.12 · h 0.90 (medium); x 0.70 · y 0.03 · w 0.12 · h 0.90 (medium) - Pendant shape and settingSmall vertically oriented oval bezel pendant with a smooth gold-tone metal surround and a visible clear faceted stone set flush inside the bezel.
1 region
x 0.46 · y 0.86 · w 0.08 · h 0.09 (high) - Pendant bailShort gold-tone bail connecting the pendant to the chain, visible as a small loop above the bezel.
1 region
x 0.49 · y 0.84 · w 0.03 · h 0.03 (high) - Stone appearanceSingle clear faceted stone that reflects light and appears bright against the gold bezel; facets and small sparkle highlights are visible.
1 region
x 0.47 · y 0.87 · w 0.06 · h 0.06 (high)
Other
Product centered on a plain white background with even soft lighting and minimal shadow; image is a front-facing flat presentation showing the full length of the chain.
- Background and lightingNeutral white background with soft, diffuse lighting that minimizes harsh shadows and evenly illuminates the chain and pendant.
- CompositionNecklace hangs in a V shape with the pendant at image bottom center; entire chain and pendant are visible and vertically centered.
- Shadows and reflectionsSubtle soft shadow beneath the pendant and faint metallic highlights along the chain links caused by the lighting.
1 region
x 0.45 · y 0.88 · w 0.12 · h 0.06 (medium)
Colors
warm gold· chain and pendant bezelclear crystal· pendant stone#CDCBCB- Chain material and shapeVery fine linked chain with uniform small round links and a narrow profile forming a V shape that converges at the pendant.
Brand PDP Lookup
- Brand
- Midi34
Collier Dana - Femmes - Or vermeil | Midi34