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Wool is a natural fibre that's highly valued for its elegance and many advantageous properties. Resistant to the wear and tear of time, warm, and synonymous with comfort, wool is also an inherent part of our heritage, having been used to make clothing for centuries.

Agricultural practices as well as the process of spinning the wool fibres have since been updated and made responsible for the good of the animals and our planet.

At Simons, all of our products labelled as containing responsible wool are Responsible Wool Standard (RWS) certified.1

The goal of this standard is to ensure that the wool used to produce these products comes from farms that have been certified for their responsible breeding practices and their progressive approach to managing their land.

Amongst other things, this independent norm guarantees:

- Respect for basic animal welfare needs, as defined by the Farm Animal Welfare Council, including:2

• Easy access to fresh water and a healthy diet,
• An appropriate environment and facilities,
• The prevention, diagnosis, and quick treatment of illness,
• Conditions and treatment that promotes the animal's welfare.

- The use of best agricultural practices, notably allowing for the maintenance of soil health, biodiversity, and native species,

- The protection, welfare, and security of the industry's workers.

It should also be noted that in general, the special care that's taken with wool items reduces their impact on the environment.3

Wool products generally last longer than those made of other textile fibres.

We tend to wash wool items less and often at a low temperature, which reduces their environmental impact.

Wool clothing is more likely to be recycled at the end of its lifecycle. In fact, with a market share of 1.3%, this fibre makes up 5% of all recycled fibres.

Additionally, wool biodegrades readily on land and in water. Being a protein-based fibre, it does not contribute to microplastic pollution in our environment.


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