Forests are more than just pretty sights. They're extremely important for the world's climate. They're home to a major portion of the world's species and play an essential role in balancing out the Earth's atmosphere, especially in this time of climate change.
Did You Know?
About a third of the CO2 released from burning fossil fuels is absorbed by forests every year,1 which is why they've been nicknamed "Earth's lungs."
Viscose, rayon, lyocell, and modal are all part of the cellulose fibre family. They are made from a dissolved paper pulp, also called wood pulp, derived from forests around the world.
Research conducted by the Canopy organization shows that:
- More than 150 million trees are cut down each year and turned into cellulosic fabric. Placed end to end, these trees would circle the Earth's equator 7 times.
- Less than 20% of the world's ancient forests remain in intact zones that are large enough to maintain biodiversity.2
Additionally, the manufacturing of some cellulosic fabrics requires an aggressive chemical process that uses lot of water and fossil fuel.
In order to do our part to fight the deterioration of forest ecosystems, we have been collaborating with the Canopy organization since 2014 and favour using fabrics that ensure the protection of ancient and endangered forests.
