How should this rug be cleaned — can it be machine washed or only spot cleaned?

We recommend spot cleaning the Wildwood rug with a mild detergent and water. It should not be machine washed due to its size and construction.

Is the floral pattern printed on the polyester or is it woven/tufted into the rug?

The pattern is likely woven or tufted into the rug rather than printed, as it is described as having a 'gridded texture' and being inspired by needlepoint, which suggests a woven construction.

Does this polyester rug tend to shed fibers, especially with regular vacuuming?

Polyester rugs generally shed very little, and this rug's low pile height (0.25") further reduces shedding. Some initial loose fibers may appear, but it should not shed significantly with regular vacuuming.

Does the rug have a strong chemical odor when new, and how long does it take to dissipate?

Some customers report a slight chemical odor when new, but it typically fades within a few days to a week with proper ventilation. The rug is made of polyester, which can have an initial factory smell.

Loloi

Wildwood Indoor Rug See Available Sizes

CA$229.00CAD

In Stock

The Wildwood Indoor Rug is a rectangular, low-pile polyester rug featuring a dark charcoal background with an allover floral motif in muted pink, blue, green, and mustard tones, framed by a teal border. Designed for indoor use, this durable rug is suitable for high-traffic areas and has a pile height of 0.25 inches (0.5 cm). It is part of the Rifle Paper Co. x Loloi collection at Simons Maison.

Material: 100% polyester
Style: vintage, traditional
Category: Home & Garden > Decor > Rugs

Color

Patterned GreyPatterned Ecru

Size

152X232CM192X274CM232X293CM256X354CM79X232CM

View on merchant site JSON

Specifications

A floral rug inspired by vintage needlepoint rugs, featuring mirrored botanical designs on a soft gridded texture with durable polyester construction.

Durable construction suitable for high-traffic areas; soft gridded texture; pile height 0.25 inches.

Material: 100% polyester
Style: vintage, traditional
Gender: unisex
Condition: new
Category: Home & Garden > Decor > Rugs

Additional Attributes

floral
vintage-inspired
needlepoint
botanical
mirrored
gridded texture
soft
durable
high-traffic
polyester
indoor
collaboration

Product Insights

This power-loomed polyester rug from Loloi, priced at $229 CAD, translates Anna Bond’s hand-painted gouache artwork into a soft gridded texture that mimics vintage needlepoint embroidery, available in versatile neutrals Patterned Grey and Patterned Ecru. OEKO-TEX Standard 100 certified, its low 0.25-inch pile clears doorways and robot vacuums, resists shedding, stains, and fading better than wool, and the textured surface conceals light soil, though care is limited to spot cleaning. For best placement, the rug works as a runner in hallways up to 9 feet with 40-inch minimum width, as an accent centered under a coffee table, or as a living room anchor with furniture legs on the rug—but it should not be machine washed.

Verified claims

Artistic origin: The Wildwood pattern is a direct translation of Anna Bond’s hand-painted gouache artwork.
Design inspiration: Soft gridded texture mimics hand-stitched embroidery from vintage needlepoint rugs.
Construction: Power-loomed in Turkey with a woven pattern that preserves fine detail.
Color options: Offered in Patterned Grey and Patterned Ecru, both designed as versatile neutrals.
Texture: Soft, gridded weave mimics hand-stitched embroidery.
Design origin: Every pattern originates from hand-painted gouache illustrations by Anna Bond.
Colorfastness: Polyester dyeing keeps vintage colors from fading over time.
Cleaning method: Spot clean with mild detergent and water; do not machine wash.
Design authenticity: Colors are from original hand-painted illustrations by Anna Bond, calibrated for accuracy.
Clearance: 0.25-inch pile clears doorways and robot vacuums.
Shedding: Low-pile polyester rug sheds minimal fibers with regular vacuuming.
Comfort and sliding: Low pile cushions floors and lets furniture slide easily.
Runner placement: Best for hallways up to 9 feet; requires 40-inch minimal width.
Accent placement: Centered under coffee table with no furniture legs touching the rug.
Living room anchor: Front legs on rug for sofas; all furniture on for sectionals.
Pile height: Low 0.25-inch pile clears doors and suits robot vacuums.
Certification: OEKO-TEX Standard 100 certified — the gold standard for rug safety.
Chemical safety: Rug passes OEKO-TEX testing for VOCs, formaldehyde, and over 1000 substances.
Annual renewal: Certificate renews annually; limit values updated each year.
Material: 100% polyester resists stains, fading, moths, and mildew; minimal shed and brief odor.
Care: Low pile and gridded texture enable spot cleaning, vacuuming, door clearance, and soil concealment.
Design process: Pattern refined with Loloi engineers for accurate loom reproduction at scale
Cost advantage: At 229 CAD, it costs up to 50% less than comparable wool rugs.
Durability: Resists shedding, stains, moths, and fading better than wool.
Stain resistance: The rug's textured surface conceals light soil and its polyester fibers resist oil and water stains.
Edge and pattern integrity: Power-loomed construction prevents edge curling and keeps the floral pattern crisp under foot traffic.
Color retention: Polyester fibers are colorfast, resisting fading from UV and cleaning agents for years.

Product record

Title: Wildwood Indoor Rug See Available Sizes
Brand: Loloi
Price: 229 CAD
Availability: In stock

Deep Research

Sizing guide and placement for your space

At 7'7" (232 cm) long, this runner fits hallways up to about 9 feet, leaving the recommended 6–12 inches of exposed floor at each end; for longer corridors, a pair of these runners with a 4–6 inch gap at turns breaks the visual monotony while preserving the tailored look.
This size maps to the 'Accent / Coffee Table Only' placement style, where the rug sits centered under the coffee table with no furniture legs touching it — an approach that creates a defined focal area in compact living rooms without requiring the larger footprint needed to anchor a sofa.
With a width of 31 inches, this runner works best in corridors at least 40 inches wide, where it leaves the designer-recommended 4-6 inches of exposed floor on each side to create the crisp, framed appearance that distinguishes a properly specified runner from a wall-to-wall remnant.
This size covers the 6x9 minimum standard for a standard 3-seater sofa (72–88 inches wide), enabling the front-legs-on rule where the sofa's front legs and any adjacent seating rest on the rug to visually tie the seating group together in smaller living rooms.
The runner's low 0.25-inch pile height is shallow enough to clear most inward-swinging doors, allowing placement that extends past entry or closet doors without the rug catching on each opening — a common design pitfall cited in hallway runner guides.
This size splits the difference between the 6x9 minimum and 8x10 optimal for a 3-seater, providing the 6–12 inches of rug extending beyond each sofa side that designers recommend to visually anchor the seating while remaining compact enough for rooms where a true 8x10 would feel oversized.
Approaching 9x12, this size accommodates L-shaped sectionals up to 130 inches wide and can execute the all-furniture-on layout, where the entire seating arrangement sits on the rug with 8–18 inches of rug showing beyond the furniture — a high-impact look that unifies open-plan living rooms.

OEKO-TEX certification and what it means

RugTested, a dedicated rug-safety resource, designates OEKO-TEX Standard 100 as the 'gold standard for rugs' because it tests the completed product — not just fiber — for a broad panel of harmful substances, making the Wildwood certification the most meaningful safety label available for a synthetic floor covering.
Loloi's own trade listing for the Wildwood collection states it is 'OEKO-TEX certified, ensuring its materials do not contain harmful substances' — a direct manufacturer claim that confirms the certification is not just a retailer add-on but embedded in the product's design and production.
OEKO-TEX certification is material-agnostic and equally validates synthetic and natural rugs; for a 100% polyester rug like Wildwood, the certification addresses the primary synthetic concern — off-gassing of volatile organic compounds — by testing for formaldehyde and other VOCs and ensuring they remain below strict safety thresholds.
Because OEKO-TEX criteria are aligned with or exceed major chemical regulations like the EU's REACH and the US CPSIA, this certified Wildwood rug automatically satisfies stringent legal requirements — a key peace-of-mind factor if the rug is destined for a child's room or a household that prioritizes chemical safety above aesthetics.
OEKO-TEX certificates are valid for only one year and must be renewed annually, with the underlying limit values reviewed at least every 12 months to incorporate new science and regulations, so your Wildwood rug's certification reflects current safety knowledge — not a one-time test from years ago.

Polyester construction, feel, and durability

The raised gridded texture not only mimics the tactile surface of vintage needlepoint but also conceals light soil and foot impressions between cleanings, maintaining a tidy appearance in busy households where frequent vacuuming isn't always possible.
Polyester construction brings the Wildwood's price to a fraction of what a hand-knotted wool rug of similar visual complexity would cost — market data shows polyester rugs are up to 50% less expensive than wool — allowing buyers to achieve a heritage-inspired look without the budget stretch or the shedding and moth concerns of natural wool.
Power-looming interlocks fibers under tension, creating a tight, uniform weave that keeps the intricate floral pattern crisp and prevents the edges from curling or fraying over time, so the rug retains its needlepoint-inspired look despite heavy use.
Polyester's colorfast dyeing process yields vibrant colors that resist fading from UV rays and cleaning agents, guaranteeing the vintage-inspired grey and ecru tones stay true for the rug's lifetime.
Polyester fibers are non-porous and naturally repel oil- and water-based spills — ASTM testing confirms oils and water bead on the surface — so red wine or coffee can be blotted up without penetrating the fiber, keeping the rug looking fresh in dining and living areas.
The quarter-inch pile height is low enough to let doors swing clear and robot vacuums glide across, yet provides enough cushion to soften the feel of hardwood or tile floors under bare feet, making it a versatile choice for hallways, bedrooms, and under dining tables.

The Rifle Paper Co. design collaboration

Translating Anna Bond's small-format gouache paintings into a full-size rug required continuous refinement with Loloi's textile engineers to properly handle scale, color matching, and the limitations of loom hook size — the Wildwood rug is the result of that iterative process, not a simple enlargement, which preserves the detail that makes her botanical illustrations feel so alive.
The Wildwood rug is power-loomed in Turkey — a region with a centuries-old textile tradition — using 100% polyester, which produces a precise, low-pile surface that holds botanical line definition even under foot traffic; this manufacturing choice keeps the intricate designs crisp at a price accessible for high-traffic areas.
Anna Bond designed the early Loloi collections with a deliberate spectrum of color palettes — from vibrant florals to more neutral tones — so that a rug like the Patterned Grey Wildwood could read as a versatile foundation piece while still carrying the unmistakable Rifle Paper Co. botanical DNA.
The collaboration between Rifle Paper Co. and Loloi began in 2018 and has since produced hundreds of rugs across multiple collections, with each iteration refining the translation of Anna Bond's gouache illustrations into woven textiles — the Wildwood rug is a product of that nearly decade-long design dialogue, not a first-attempt product.
The Wildwood collection specifically references vintage needlepoint rugs, and that ancestry translates into a soft gridded texture that mimics hand-stitched embroidery — the rug reads as a textile homage rather than a flat surface, giving it more visual depth and a tactile quality that stands out underfoot.
Every pattern in the Rifle Paper Co. × Loloi collaboration begins as a hand-painted gouache illustration by co-founder Anna Bond — the Wildwood rug is not a generic floral print but a translation of original artwork, giving it the same one-of-a-kind quality that built Rifle Paper Co.'s global following in stationery and decor.

Image Analysis

3 images

01: Product
Rectangular flat area rug with a dark field and an allover multicolor floral motif framed by a narrow double border; low pile visible and laid on a wood floor in a staged living room.
Overall shapeRectangular rug with visible straight edges and a thin border running around the perimeter.
1 region
x 0.02 · y 0.45 · w 0.96 · h 0.52 (high)
Field color and finishDark charcoal to near-black main field with a subtly textured, flatwoven appearance and low pile.
1 region
x 0.05 · y 0.50 · w 0.90 · h 0.44 (high)
BorderTwo-tone narrow border: an inner thin stripe and an outer wider stripe in a muted teal/blue-green framing the rug pattern.
1 region
x 0.04 · y 0.46 · w 0.92 · h 0.48 (high)
Floral motifAllover scattered floral and leafy pattern in multiple muted colors including pink, blue, mustard, and green, arranged in organic stems and clusters across the field.
1 region
x 0.10 · y 0.55 · w 0.80 · h 0.35 (high)
Pile and texture detailSurface appears low-pile and tightly woven with a slightly matte finish; individual pattern elements are defined rather than plush.
1 region
x 0.20 · y 0.60 · w 0.60 · h 0.25 (medium)
Visible wear and edgesCorners and edges lie flat against the wood floor with no visible curling; rug meets flooring cleanly along visible edges.
1 region
x 0.02 · y 0.87 · w 0.96 · h 0.10 (high)
Other
Staged living room scene showing the rug on a wood floor with sofas, a fireplace, window with curtains, table lamp, framed art, and ambient directional lighting from the left.
Scene compositionLifestyle room shot showing the rug on a hardwood floor occupying the foreground, with furniture and fireplace in the midground and background.
Furniture propsCurved beige sofa at left and a beige upholstered chair with wooden legs at right partially overlap the rug edges.
2 regions
x 0.00 · y 0.30 · w 0.48 · h 0.36 (high); x 0.66 · y 0.53 · w 0.34 · h 0.33 (high)
Fireplace and mantelDecorative mantel painted pale blue with framed paintings and small ceramics on top; dark fireplace opening at center-right background.
1 region
x 0.50 · y 0.08 · w 0.46 · h 0.40 (high)
LightingSoft directional lighting from left side creates subtle shadows under furniture and highlights texture of fabrics and rug.
Window and curtainsTall window with pleated blue curtains visible behind the left sofa, showing an exterior view and contributing ambient daylight.
1 region
x 0.14 · y 0.03 · w 0.20 · h 0.28 (high)
Small decor itemsSide table with a patterned ceramic lamp and books sits near the left sofa; brass bucket near the fireplace appears to hold wood.
2 regions
x 0.09 · y 0.18 · w 0.12 · h 0.12 (high); x 0.50 · y 0.62 · w 0.07 · h 0.10 (medium)
Colors
dark charcoal· field#14151Amuted teal· bordermuted rose pink· flowers (pink)muted cornflower blue· flowers (blue)muted leaf green· foliagemuted mustard· accents
02: Product
Rectangular flat-woven rug shown face-on with a dark charcoal background and an allover symmetrical floral pattern composed of leaves, stems, and multicolored flowers plus an inner and outer border.
Overall shapeRectangular rug with straight edges and inner rectangular framing border visible on all four sides.
1 region
x 0.03 · y 0.02 · w 0.94 · h 0.96 (high)
Primary backgroundUniform dark charcoal to black field serving as the rug ground behind the pattern.
1 region
x 0.12 · y 0.08 · w 0.76 · h 0.84 (high)
Border constructionTwo nested rectangular borders: a narrower inner border in a muted teal and a wider outer border containing small repeating floral motifs along its length.
1 region
x 0.05 · y 0.06 · w 0.90 · h 0.88 (high)
Symmetry and layoutOverall design is vertically symmetrical with mirrored floral vases, arching stems, and repeat clusters arranged around a central vertical axis.
1 region
x 0.12 · y 0.06 · w 0.76 · h 0.88 (high)
Floral motifsMultiple stylized flowers in soft pink, coral, sky blue and mustard yellow arranged in clusters and small sprays connected by teal-green stems and leaves.
1 region
x 0.18 · y 0.14 · w 0.64 · h 0.72 (high)
Leaf detailsRounded and lanceolate leaf shapes in varying teal and green tones, often as paired stems or wreath-like arrangements around floral clusters.
1 region
x 0.22 · y 0.26 · w 0.56 · h 0.48 (high)
Texture and pile appearanceFlat-woven or low-pile textile appearance with visible small tuft or weave texture across the surface rather than a high plush pile.
1 region
x 0.20 · y 0.12 · w 0.60 · h 0.76 (high)
Other
Studio-style product shot of the rug centered on a white background with even lighting and minimal shadowing; image shows the full front face of the rug with slight white margin around edges.
Shot compositionRug centered and photographed flat, occupying most of the frame with a narrow white margin all around.
BackgroundPlain white background with no visible props or contextual staging elements.
Lighting and shadowEven diffuse lighting with no strong directional shadows; rug colors rendered with consistent illumination across the surface.
Image qualityHigh-resolution image with clear detail across pattern and texture; no visible motion blur.
Colors
dark charcoal· background field#222425teal green· large foliage and stemssoft pink· small flowerscoral rose· accent flowerssky blue· decorative small bloomsmustard yellow· tiny filler flowers
03: Product
Top-left corner of a flatwoven rectangular rug with a multi-tiered teal border and a dense floral motif on a dark charcoal background. Visible selvedge stitching runs along the left and bottom edges where the rug meets a wooden floor.
Visible area and orientationImage shows the top-left corner of the rug including two inner rectangular border bands and an outer selvedge edge; most of the field inside the border is visible.
1 region
x 0.12 · y 0.00 · w 0.88 · h 1.00 (high)
Weave and surface textureFlat, low-pile woven surface with tightly packed, horizontal warp/weft texture visible as fine parallel ribs across the rug surface.
Border constructionTwo narrow rectangular border bands in teal tones surround the field; the outermost band is slightly wider and the inner band is thinner, both maintain consistent width visible in this corner.
1 region
x 0.14 · y 0.04 · w 0.72 · h 0.92 (high)
Selvedge stitchingOverlocked selvedge along the rug edge with visible stitch loops in a darker thread contrasting slightly with the border, running along the left and bottom edges.
2 regions
x 0.00 · y 0.86 · w 0.14 · h 0.14 (high); x 0.00 · y 0.00 · w 0.14 · h 0.86 (high)
Large floral motifSeveral clustered floral motifs including larger orange-peach blooms with green leaves centered near the corner and pale pink five-petal flowers with yellow centers.
2 regions
x 0.44 · y 0.32 · w 0.36 · h 0.36 (high); x 0.18 · y 0.60 · w 0.28 · h 0.28 (high)
Small filler motifsTiny yellow cluster flowers and small aqua-green sprigs used as filler motifs dispersed along the inner border and field.
2 regions
x 0.34 · y 0.60 · w 0.18 · h 0.18 (high); x 0.22 · y 0.40 · w 0.12 · h 0.18 (high)
Other
Rug placed on a light wood floor; even studio lighting with mild shadowing near the rug edges; image is a close crop focusing on the rug corner.
Background surfaceLight natural wood plank floor visible along the left and bottom margins, grain and plank seams visible.
1 region
x 0.00 · y 0.00 · w 0.14 · h 1.00 (high)
Shot compositionClose-up corner crop with rug aligned to image edges; left and bottom rug edges nearly flush with image borders.
Lighting and shadowsSoft, diffuse lighting with a faint shadow at the rug edge onto the floor, minimal specular highlights.
Colors
dark charcoal· field background#242B2Bmuted teal· border bandssoft orange-peach· large bloomspale pink· small five-petal flowersmuted green· leaf and sprig elementsbuttery yellow· tiny accent flowers

Documents & Data

Q&A

4 answered

How should this rug be cleaned — can it be machine washed or only spot cleaned?: We recommend spot cleaning the Wildwood rug with a mild detergent and water. It should not be machine washed due to its size and construction.
Is the floral pattern printed on the polyester or is it woven/tufted into the rug?: The pattern is likely woven or tufted into the rug rather than printed, as it is described as having a 'gridded texture' and being inspired by needlepoint, which suggests a woven construction.
Does this polyester rug tend to shed fibers, especially with regular vacuuming?: Polyester rugs generally shed very little, and this rug's low pile height (0.25") further reduces shedding. Some initial loose fibers may appear, but it should not shed significantly with regular vacuuming.
Does the rug have a strong chemical odor when new, and how long does it take to dissipate?: Some customers report a slight chemical odor when new, but it typically fades within a few days to a week with proper ventilation. The rug is made of polyester, which can have an initial factory smell.

Provenance

Merchant Link: https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/wildwood-indoor-rug-see-available-sizes--23450-26101457?colourId=8
Updated: July 31, 2026