Loloi
Wildwood Indoor Rug See Available Sizes
The Wildwood is an indoor area rug from the Rifle Paper Co. x Loloi collection, featuring a mirrored, botanical floral pattern with a dark charcoal field and teal border. It is a low-pile (0.25 inch/0.5 cm) rug made of 100% polyester, suitable for high-traffic indoor floors. The rug comes in multiple sizes; a rug pad is recommended for safety.
- Material
- 100% polyester
- Style
- vintage, traditional
- Category
- Home & Garden > Decor > Rugs
Specifications
A floral rug inspired by vintage needlepoint rugs, featuring mirrored botanical designs on a soft gridded texture with durable polyester construction.
Durable construction suitable for high-traffic areas; soft gridded texture; pile height 0.25 inches.
- Material
- 100% polyester
- Style
- vintage, traditional
- Gender
- unisex
- Condition
- new
- Category
- Home & Garden > Decor > Rugs
Additional Attributes
- floral
- vintage-inspired
- needlepoint
- botanical
- mirrored
- gridded texture
- soft
- durable
- high-traffic
- polyester
- indoor
- collaboration
Product Insights
This power-loomed polyester rug from Loloi, priced at $229 CAD, translates Anna Bond’s hand-painted gouache artwork into a soft gridded texture that mimics vintage needlepoint embroidery, available in versatile neutrals Patterned Grey and Patterned Ecru. OEKO-TEX Standard 100 certified, its low 0.25-inch pile clears doorways and robot vacuums, resists shedding, stains, and fading better than wool, and the textured surface conceals light soil, though care is limited to spot cleaning. For best placement, the rug works as a runner in hallways up to 9 feet with 40-inch minimum width, as an accent centered under a coffee table, or as a living room anchor with furniture legs on the rug—but it should not be machine washed.
Verified claims
- Artistic origin
- The Wildwood pattern is a direct translation of Anna Bond’s hand-painted gouache artwork.
- Design inspiration
- Soft gridded texture mimics hand-stitched embroidery from vintage needlepoint rugs.
- Construction
- Power-loomed in Turkey with a woven pattern that preserves fine detail.
- Color options
- Offered in Patterned Grey and Patterned Ecru, both designed as versatile neutrals.
- Cleaning method
- Spot clean with mild detergent and water; do not machine wash.
- Design authenticity
- Colors are from original hand-painted illustrations by Anna Bond, calibrated for accuracy.
- Shedding
- Low-pile polyester rug sheds minimal fibers with regular vacuuming.
- Comfort and sliding
- The low 0.25-inch pile provides enough cushion to soften the feel of hardwood or tile floors.
- Runner placement
- Best for hallways up to 9 feet; requires 40-inch minimal width.
- Accent placement
- Centered under coffee table with no furniture legs touching the rug.
- Living room anchor
- Front legs on rug for sofas; all furniture on for sectionals.
- Pile height
- Low 0.25-inch pile clears doors and suits robot vacuums.
- Certification
- OEKO-TEX Standard 100 certified — the gold standard for rug safety.
- Chemical safety
- The rug passes OEKO-TEX testing for formaldehyde and other volatile organic compounds.
- Annual renewal
- OEKO-TEX certificates renew annually, and limit values are reviewed at least every 12 months.
- Material
- 100% polyester resists stains, fading, moths, and mildew; minimal shed and brief odor.
- Care
- Low pile and gridded texture enable spot cleaning, vacuuming, door clearance, and soil concealment.
- Design process
- Pattern refined with Loloi engineers for accurate loom reproduction at scale
- Cost advantage
- At 229 CAD, it costs up to 50% less than comparable wool rugs.
- Durability
- Polyester construction resists stains and fading and avoids the shedding and moth concerns associated with wool.
- Stain resistance
- The rug's textured surface conceals light soil and its polyester fibers resist oil and water stains.
- Edge and pattern integrity
- Power-loomed construction prevents edge curling and keeps the floral pattern crisp under foot traffic.
- Color retention
- Polyester fibers are colorfast, resisting fading from UV and cleaning agents for years.
- Sectional capacity
- The 256x354 cm (8'5" x 11'7") Wildwood size accommodates L-shaped sectionals up to 130 inches wide with the all-furniture-on layout.
- New rug odor
- Some customers report a slight chemical odor when the rug is new, but it typically fades within a few days to a week with ventilation.
Product record
- Title
- Wildwood Indoor Rug See Available Sizes
- Brand
- Loloi
- Price
- 229 CAD
- Availability
- In stock
Buying Guide
1 comparison · 13 sourcesUses
A durable rug for busy rooms
Loloi's Wildwood indoor rug, from the Rifle Paper Co. collaboration, is described by the retailer as having durable construction suited to high-traffic areas like hallways and living spaces. The retailer recommends pairing it with a rug pad for greater safety.[4]
A low-pile accent for living rooms, bedrooms, and entryways
This power-loomed rug, made of 100% polyester in Turkey, is presented as suited for living rooms, bedrooms, entryways, and other high-traffic spots around the home. Its low pile and dark field with an allover multicolor floral motif sit cleanly on wood flooring, and in the product photo its corners and edges lie flat with no visible curling.[1,5]
Product comparison
Compared within this brand.
| Wildwood Indoor Rug See Available Sizes: Choose this if you want a floral rug inspired by vintage needlepoint, with mirrored botanical designs in pink, blue, mustard, and green on a dark charcoal field and a soft, gridded low-pile texture of about 0.25 inches. It is power-loomed of 100% polyester in Turkey, OEKO-TEX certified, and described by the retailer as durable enough for high-traffic areas like living rooms, bedrooms, and entryways, in five sizes and two patterned colorways (Grey and Ecru). Note that a rug pad is recommended for greater safety.[1,2,3,4,5,6] | Briar Indoor Rug See Available Sizes: Choose this if you want a traditional, vintage-style rug for a living room, bedroom, dining room, or other high-traffic space, with a distressed floral and vine pattern and an easy-to-clean design. Its 100% polyester face with latex backing and 0.5 inch (1.25 cm) low pile give it a subtly worn, vintage texture, and it comes in Pine/Bottle Green or Slate Blue across several sizes, including a 79 x 274 cm runner up to a large 284 x 396 cm option. Note that the pattern's low-contrast, faded look and mottled finish are intentional design traits, so it will appear aged rather than solidly dyed.[7,8,9] | Alina Wool Indoor Rug See Available Sizes: Choose this if you want a handwoven 100% wool indoor rug with a subtle checkerboard pattern in an earthy Hazelnut palette that's easy to style in living rooms or bedrooms; its two-level pile (about 0.3 inches / 0.76 cm high) gives the design texture, and it's GoodWeave-certified and made in India. It comes in two rectangular sizes (171 x 262 cm and 79 x 262 cm runner) and has no backing, so a rug pad is recommended for greater safety.[10,11,12,13] |
Image Analysis
3 images- 01
Product
Rectangular flat area rug with a dark field and an allover multicolor floral motif framed by a narrow double border; low pile visible and laid on a wood floor in a staged living room.
- Overall shapeRectangular rug with visible straight edges and a thin border running around the perimeter.
1 region
x 0.02 · y 0.45 · w 0.96 · h 0.52 (high) - Field color and finishDark charcoal to near-black main field with a subtly textured, flatwoven appearance and low pile.
1 region
x 0.05 · y 0.50 · w 0.90 · h 0.44 (high) - BorderTwo-tone narrow border: an inner thin stripe and an outer wider stripe in a muted teal/blue-green framing the rug pattern.
1 region
x 0.04 · y 0.46 · w 0.92 · h 0.48 (high) - Floral motifAllover scattered floral and leafy pattern in multiple muted colors including pink, blue, mustard, and green, arranged in organic stems and clusters across the field.
1 region
x 0.10 · y 0.55 · w 0.80 · h 0.35 (high) - Pile and texture detailSurface appears low-pile and tightly woven with a slightly matte finish; individual pattern elements are defined rather than plush.
1 region
x 0.20 · y 0.60 · w 0.60 · h 0.25 (medium) - Visible wear and edgesCorners and edges lie flat against the wood floor with no visible curling; rug meets flooring cleanly along visible edges.
1 region
x 0.02 · y 0.87 · w 0.96 · h 0.10 (high)
Other
Staged living room scene showing the rug on a wood floor with sofas, a fireplace, window with curtains, table lamp, framed art, and ambient directional lighting from the left.
- Scene compositionLifestyle room shot showing the rug on a hardwood floor occupying the foreground, with furniture and fireplace in the midground and background.
- Furniture propsCurved beige sofa at left and a beige upholstered chair with wooden legs at right partially overlap the rug edges.
2 regions
x 0.00 · y 0.30 · w 0.48 · h 0.36 (high); x 0.66 · y 0.53 · w 0.34 · h 0.33 (high) - Fireplace and mantelDecorative mantel painted pale blue with framed paintings and small ceramics on top; dark fireplace opening at center-right background.
1 region
x 0.50 · y 0.08 · w 0.46 · h 0.40 (high) - LightingSoft directional lighting from left side creates subtle shadows under furniture and highlights texture of fabrics and rug.
- Window and curtainsTall window with pleated blue curtains visible behind the left sofa, showing an exterior view and contributing ambient daylight.
1 region
x 0.14 · y 0.03 · w 0.20 · h 0.28 (high) - Small decor itemsSide table with a patterned ceramic lamp and books sits near the left sofa; brass bucket near the fireplace appears to hold wood.
2 regions
x 0.09 · y 0.18 · w 0.12 · h 0.12 (high); x 0.50 · y 0.62 · w 0.07 · h 0.10 (medium)
Colors
dark charcoal· field#14151Amuted teal· bordermuted rose pink· flowers (pink)muted cornflower blue· flowers (blue)muted leaf green· foliagemuted mustard· accents- Overall shapeRectangular rug with visible straight edges and a thin border running around the perimeter.
- 02
Product
Rectangular flat-woven rug shown face-on with a dark charcoal background and an allover symmetrical floral pattern composed of leaves, stems, and multicolored flowers plus an inner and outer border.
- Overall shapeRectangular rug with straight edges and inner rectangular framing border visible on all four sides.
1 region
x 0.03 · y 0.02 · w 0.94 · h 0.96 (high) - Primary backgroundUniform dark charcoal to black field serving as the rug ground behind the pattern.
1 region
x 0.12 · y 0.08 · w 0.76 · h 0.84 (high) - Border constructionTwo nested rectangular borders: a narrower inner border in a muted teal and a wider outer border containing small repeating floral motifs along its length.
1 region
x 0.05 · y 0.06 · w 0.90 · h 0.88 (high) - Symmetry and layoutOverall design is vertically symmetrical with mirrored floral vases, arching stems, and repeat clusters arranged around a central vertical axis.
1 region
x 0.12 · y 0.06 · w 0.76 · h 0.88 (high) - Floral motifsMultiple stylized flowers in soft pink, coral, sky blue and mustard yellow arranged in clusters and small sprays connected by teal-green stems and leaves.
1 region
x 0.18 · y 0.14 · w 0.64 · h 0.72 (high) - Leaf detailsRounded and lanceolate leaf shapes in varying teal and green tones, often as paired stems or wreath-like arrangements around floral clusters.
1 region
x 0.22 · y 0.26 · w 0.56 · h 0.48 (high) - Texture and pile appearanceFlat-woven or low-pile textile appearance with visible small tuft or weave texture across the surface rather than a high plush pile.
1 region
x 0.20 · y 0.12 · w 0.60 · h 0.76 (high)
Other
Studio-style product shot of the rug centered on a white background with even lighting and minimal shadowing; image shows the full front face of the rug with slight white margin around edges.
- Shot compositionRug centered and photographed flat, occupying most of the frame with a narrow white margin all around.
- BackgroundPlain white background with no visible props or contextual staging elements.
- Lighting and shadowEven diffuse lighting with no strong directional shadows; rug colors rendered with consistent illumination across the surface.
- Image qualityHigh-resolution image with clear detail across pattern and texture; no visible motion blur.
Colors
dark charcoal· background field#222425teal green· large foliage and stemssoft pink· small flowerscoral rose· accent flowerssky blue· decorative small bloomsmustard yellow· tiny filler flowers- Overall shapeRectangular rug with straight edges and inner rectangular framing border visible on all four sides.
- 03
Product
Top-left corner of a flatwoven rectangular rug with a multi-tiered teal border and a dense floral motif on a dark charcoal background. Visible selvedge stitching runs along the left and bottom edges where the rug meets a wooden floor.
- Visible area and orientationImage shows the top-left corner of the rug including two inner rectangular border bands and an outer selvedge edge; most of the field inside the border is visible.
1 region
x 0.12 · y 0.00 · w 0.88 · h 1.00 (high) - Weave and surface textureFlat, low-pile woven surface with tightly packed, horizontal warp/weft texture visible as fine parallel ribs across the rug surface.
- Border constructionTwo narrow rectangular border bands in teal tones surround the field; the outermost band is slightly wider and the inner band is thinner, both maintain consistent width visible in this corner.
1 region
x 0.14 · y 0.04 · w 0.72 · h 0.92 (high) - Selvedge stitchingOverlocked selvedge along the rug edge with visible stitch loops in a darker thread contrasting slightly with the border, running along the left and bottom edges.
2 regions
x 0.00 · y 0.86 · w 0.14 · h 0.14 (high); x 0.00 · y 0.00 · w 0.14 · h 0.86 (high) - Large floral motifSeveral clustered floral motifs including larger orange-peach blooms with green leaves centered near the corner and pale pink five-petal flowers with yellow centers.
2 regions
x 0.44 · y 0.32 · w 0.36 · h 0.36 (high); x 0.18 · y 0.60 · w 0.28 · h 0.28 (high) - Small filler motifsTiny yellow cluster flowers and small aqua-green sprigs used as filler motifs dispersed along the inner border and field.
2 regions
x 0.34 · y 0.60 · w 0.18 · h 0.18 (high); x 0.22 · y 0.40 · w 0.12 · h 0.18 (high)
Other
Rug placed on a light wood floor; even studio lighting with mild shadowing near the rug edges; image is a close crop focusing on the rug corner.
- Background surfaceLight natural wood plank floor visible along the left and bottom margins, grain and plank seams visible.
1 region
x 0.00 · y 0.00 · w 0.14 · h 1.00 (high) - Shot compositionClose-up corner crop with rug aligned to image edges; left and bottom rug edges nearly flush with image borders.
- Lighting and shadowsSoft, diffuse lighting with a faint shadow at the rug edge onto the floor, minimal specular highlights.
Colors
dark charcoal· field background#242B2Bmuted teal· border bandssoft orange-peach· large bloomspale pink· small five-petal flowersmuted green· leaf and sprig elementsbuttery yellow· tiny accent flowers- Visible area and orientationImage shows the top-left corner of the rug including two inner rectangular border bands and an outer selvedge edge; most of the field inside the border is visible.
Variants
10 SKUs| SKU | Title | Price | Avail |
|---|---|---|---|
| 4723346 | Wildwood Indoor Rug See Available Sizes - Patterned Grey - 152x232cm | CA$379.00 | Yes |
| 4723359 | Wildwood Indoor Rug See Available Sizes - Patterned Grey - 192x274cm | CA$549.00 | Yes |
| 4723363 | Wildwood Indoor Rug See Available Sizes - Patterned Grey - 232x293cm | CA$679.00 | Yes |
| 4723366 | Wildwood Indoor Rug See Available Sizes - Patterned Grey - 256x354cm | CA$1,049.00 | Yes |
| 4723194 | Wildwood Indoor Rug See Available Sizes - Patterned Grey - 79x232cm | CA$229.00 | Yes |
| 4723347 | Wildwood Indoor Rug See Available Sizes - Patterned Ecru - 152x232cm | CA$379.00 | Yes |
| 4723360 | Wildwood Indoor Rug See Available Sizes - Patterned Ecru - 192x274cm | CA$549.00 | Yes |
| 4723364 | Wildwood Indoor Rug See Available Sizes - Patterned Ecru - 232x293cm | CA$679.00 | Yes |
| 4723367 | Wildwood Indoor Rug See Available Sizes - Patterned Ecru - 256x354cm | CA$1,049.00 | Yes |
| 4723195 | Wildwood Indoor Rug See Available Sizes - Patterned Ecru - 79x232cm | CA$229.00 | Yes |