Piirto Unikko pure wool rug See available sizes product image (primary)
Rectangular cream-beige wool area rug shown flat on a hardwood floor with a large stylized floral raised pattern formed by cut-and-loop pile variations; front left corner and full face of the rug are visible.

Marimekko

Piirto Unikko Pure Wool Rug See Available Sizes

CA$2,249.00CAD
In Stock

This hand-tufted area rug is made from 100% pure New Zealand wool and features the iconic Marimekko Unikko floral pattern in a low-pile finish. It is available in sizes 170x240 cm, 200x280 cm, and 250x350 cm, making it suitable for use as a decorative floor covering in living rooms, bedrooms, or other indoor spaces. For maintenance, vacuum regularly without a brush or beater bar and have it professionally cleaned when needed.

Material
pure New Zealand wool
Category
Home & Garden > Decor > Rugs

Color

Sand

Size

200X280CM170X240CM250X350CM

Specifications

A hand-tufted pure New Zealand wool rug with a low pile height, featuring the iconic Marimekko Unikko floral print.

Hand-tufted construction, pure New Zealand wool, low pile height, rug pad recommended for safety.

Material
pure New Zealand wool
Condition
new
Category
Home & Garden > Decor > Rugs

Additional Attributes

  • hand-tufted
  • pure New Zealand wool
  • low pile
  • rug pad recommended

Product Insights

Piirto Unikko is a 2024 hand-tufted wool rug that reimagines Marimekko's iconic 1964 pattern as a sculptural line drawing through cut-and-loop pile. Its 100% New Zealand wool, RWS-certified and with 46% lower carbon than global wool, offers natural stain resistance, moisture regulation, VOC absorption, and self-extinguishing flame resistance, while shedding fades with vacuuming and the pile stays resilient for 8–15 years. The main tradeoff: the wool pile soil-biodegrades in 6 months, but the latex-polypropylene backing is non-biodegradable, sheds microplastics, and may degrade after 5–10 years. Priced from CAD 2,249, this premium rug is produced in-house by a Dutch family-owned maker since 1897 and is available in custom sizes.

Verified claims

Design evolution
Piirto Unikko is a 2022 minimalist line-drawing reinterpretation of the 1964 Unikko pattern.
Anniversary
Released in 2024 for the 60th anniversary of Unikko.
Craftsmanship
Hand-tufted cut-and-loop pile sculpts the pattern in textured relief.
Pattern construction
Hand-tufted cut and loop piles give the Unikko pattern a sculptural surface.
Pattern longevity
Wool's structural memory keeps the pattern's relief visible over time.
Lifespan
Hand-tufted latex backing may degrade after 5–10 years.
Durability
Natural stain resistance and spring-like crimp keep pile resilient for 8–15 years; shedding fades with vacuuming.
Indoor environment
Regulates humidity, traps VOCs, and self-extinguishes without chemical flame retardants.
Sustainability
RWS-certified, 46% lower carbon than global wool, and soil-biodegradable in 6 months.
Backing composition
Wool is biodegradable, but latex/polypropylene backing is not and sheds microplastics.
Care
Shedding normal; gentle vacuuming and rug pad extend lifespan.
End of life
Wool pile biodegradable; latex and polypropylene backing not.
Cleaning
Vacuum with brushless suction; blot spills with mild wool detergent; professional clean periodically.
Shedding
Initial shedding is normal; regular gentle vacuuming reduces it.
Rug pad
Use a 1/4-inch felt pad with non-slip rubber backing for safety and longevity.
Stain resistance
Natural lanolin makes spills bead up, allowing time to blot before staining.
Custom sizing
Custom sizes available on request through Brink & Campman brochure.
Air purification
Wool absorbs VOCs and sheds no microplastic fibers into household air.
Flame resistance
Wool ignites at 570-600°C and self-extinguishes without chemical retardants.
Moisture management
Wool absorbs up to 30% of its weight in vapor and beads up liquid spills.
Heritage
Family-owned Dutch rug maker since 1897, in-house production.
Price positioning
CAD 2,249 starting price places the rug in Brink & Campman's premium $500–$6,000 tier.
Market positioning
Priced in Brink & Campman's mid-to-upper $500–$6,000 range.
Material
100% New Zealand wool from RWS-certified suppliers.

Product record

Title
Piirto Unikko Pure Wool Rug See Available Sizes
Brand
Marimekko
Price
2249 CAD
Availability
In stock

Shipping & Returns

Pickup
not_supported

Image Analysis

3 images
Piirto Unikko pure wool rug See available sizes product image (primary)
01

Product

Rectangular cream-beige wool area rug shown flat on a hardwood floor with a large stylized floral raised pattern formed by cut-and-loop pile variations; front left corner and full face of the rug are visible.

  • Overall shapeRectangular area rug shown flat on the floor with visible front-left corner and straight bound edges; rug covers most of the foreground.
    1 regionx 0.03 · y 0.42 · w 0.94 · h 0.56 (high)
  • Surface material and pileWool pile with visible short to medium pile height; surface shows smooth base field with slightly higher, looped and cut pile forming the pattern, producing a subtle sheen contrast.
    1 regionx 0.10 · y 0.52 · w 0.80 · h 0.40 (high)
  • PatternLarge stylized floral outlines and circular flower centers created by raised pile lines and textured loops; motifs repeat across the visible rug face and are formed by slightly higher pile than the field.
    1 regionx 0.08 · y 0.50 · w 0.84 · h 0.46 (high)
  • Visible styling context on rugSmall wooden tray with a clear glass and a pastry sits on the rug near the lower-right quadrant, partially on top of the rug surface.
    1 regionx 0.67 · y 0.74 · w 0.20 · h 0.14 (high)

Other

Lifestyle room scene showing the rug in situ in front of a decorative fireplace with a wooden low chair at right and a glass vase with flowers at left; warm natural lighting and parquet flooring.

  • FireplaceStone mantel and decorative metal fire surround occupy the central background above the rug; mantel has carved corbels and a shelf with a small green object on top.
    1 regionx 0.20 · y 0.02 · w 0.60 · h 0.45 (high)
  • Wooden chairLow modern wooden lounge chair with a warm medium-brown finish sits on the right edge of the rug, its angled legs and seat visible.
    1 regionx 0.72 · y 0.58 · w 0.25 · h 0.33 (high)
  • Glass vase with flowersRounded low green glass vase containing tall delicate flower stems placed on the floor to the left of the fireplace, partially overlapping the rug edge.
    1 regionx 0.03 · y 0.64 · w 0.18 · h 0.24 (high)
  • FlooringWarm-toned hardwood parquet flooring visible around the rug edges, forming a geometric parquet pattern.
    2 regionsx 0.00 · y 0.86 · w 0.50 · h 0.12 (high); x 0.50 · y 0.86 · w 0.50 · h 0.12 (high)
  • Shot composition and lightingThree-quarter frontal lifestyle shot centered on the fireplace and foreground rug; scene lit with soft, even natural or warm studio light producing gentle shadows and mild highlights on the rug texture.

Colors

warm cream-beige· rug field#B39C84soft beige (raised pile)· raised pile pattern#AC9C93
Piirto Unikko pure wool rug See available sizes product image 2
02

Product

Rectangular woven rug shown flat with an all-over large floral pattern in low-relief; field is a uniform warm beige with slightly lighter cream outlines and textured raised areas forming flower centers and petals.

  • Overall shape and layoutRectangular rug shown full-frame with straight edges and slightly rounded corners; oriented portrait with longer vertical dimension.
    1 regionx 0.03 · y 0.02 · w 0.94 · h 0.96 (high)
  • Primary surface textureEven, low-pile woven surface across the field with a subtle directional nap visible as faint horizontal striations in lighting.
    1 regionx 0.05 · y 0.05 · w 0.90 · h 0.90 (medium)
  • Pattern motifLarge stylized poppy-like flowers fill the field in a repeating overlapping arrangement; petals are broad and rounded with each flower outlined in a contrasting raised line.
    1 regionx 0.06 · y 0.06 · w 0.88 · h 0.88 (high)
  • Raised detailingFlower outlines and circular centers are rendered in a slightly higher pile and lighter color, producing visible low-relief edging and a small jagged ring texture around many centers.
    1 regionx 0.36 · y 0.34 · w 0.28 · h 0.28 (high)
  • Edge finishEdges appear bound with a narrow finished border in the same field color; corners show minimal beveling and the bottom-left corner has a slight visible seam line.
    1 regionx 0.03 · y 0.91 · w 0.18 · h 0.08 (high)

Other

Product photographed flat on a clean white background with even, diffused lighting; no props or packaging visible and minimal shadowing around edges.

  • Background and stagingRug is isolated on a plain white background filling nearly the entire frame with narrow surrounding margins.
    1 regionx 0.00 · y 0.00 · w 1.00 · h 1.00 (high)
  • Lighting and shadowEven diffuse lighting with soft shadows visible only as slight darker banding near the rug edges and very faint shading across the field due to pile direction.
  • Image crop and alignmentRug is centered and fully visible within the frame; top and side margins are slightly uneven but entire rug is included.

Colors

warm beige· field#C1AB96soft cream· outline and raised centers
Piirto Unikko pure wool rug See available sizes product image 3
03

Product

Close-up of a folded-corner wool rug showing dense cut pile with a raised cut-and-loop floral outline, a serged edge, and the woven backing visible where the corner is folded.

  • Dense cut pile fieldEven, tightly packed short wool pile covering the visible rug surface; pile appears smooth with uniform nap and matte finish.
    1 regionx 0.45 · y 0.08 · w 0.52 · h 0.78 (high)
  • Cut-and-loop floral outlineRaised outline forming a scalloped floral motif where looped yarn is lower or recessed and cut pile is higher, creating a subtle relief pattern.
    1 regionx 0.08 · y 0.02 · w 0.84 · h 0.36 (high)
  • Folded corner showing backingLower-left corner of the rug is folded back revealing a tightly woven backing in a lighter cream tone with a visible woven texture.
    1 regionx 0.00 · y 0.58 · w 0.52 · h 0.42 (high)
  • Serge binding along edgeThick serged border along the folded diagonal edge with looped/tufted yarn finishing that matches the rug pile color.
    1 regionx 0.28 · y 0.53 · w 0.56 · h 0.36 (high)

Other

Studio product shot, cropped tight to a rug detail with even diffuse lighting and soft shadow near the fold; white background visible in lower-left corner outside the rug.

  • Shot compositionTight detail crop focusing on a folded corner and adjacent surface; diagonal fold runs from lower-left toward center-right.
  • Lighting and shadowSoft, even studio lighting with minimal specular highlights and a slight shadow along the interior of the fold indicating directional light from upper-left.
  • Background surfaceSmooth white background visible beneath the folded corner outside the rug area.
    1 regionx 0.00 · y 0.88 · w 0.35 · h 0.12 (high)

Colors

taupe beige· cut pile field#CBAD9Alight cream· looped outlinewarm ivory· backing#FFFFFF

Provenance

Merchant Link
https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/piirto-unikko-pure-wool-rug-see-available-sizes--21438-26102288?colourId=0
Updated