
Marimekko
Piirto Unikko Pure Wool Rug See Available Sizes
This hand-tufted area rug is made from 100% pure New Zealand wool and features the iconic Marimekko Unikko floral pattern in a low-pile finish. It is available in sizes 170x240 cm, 200x280 cm, and 250x350 cm, making it suitable for use as a decorative floor covering in living rooms, bedrooms, or other indoor spaces. For maintenance, vacuum regularly without a brush or beater bar and have it professionally cleaned when needed.
- Material
- pure New Zealand wool
- Category
- Home & Garden > Decor > Rugs
Color
Size
Specifications
A hand-tufted pure New Zealand wool rug with a low pile height, featuring the iconic Marimekko Unikko floral print.
Hand-tufted construction, pure New Zealand wool, low pile height, rug pad recommended for safety.
- Material
- pure New Zealand wool
- Condition
- new
- Category
- Home & Garden > Decor > Rugs
Additional Attributes
- hand-tufted
- pure New Zealand wool
- low pile
- rug pad recommended
Product Insights
Piirto Unikko is a 2024 hand-tufted wool rug that reimagines Marimekko's iconic 1964 pattern as a sculptural line drawing through cut-and-loop pile. Its 100% New Zealand wool, RWS-certified and with 46% lower carbon than global wool, offers natural stain resistance, moisture regulation, VOC absorption, and self-extinguishing flame resistance, while shedding fades with vacuuming and the pile stays resilient for 8–15 years. The main tradeoff: the wool pile soil-biodegrades in 6 months, but the latex-polypropylene backing is non-biodegradable, sheds microplastics, and may degrade after 5–10 years. Priced from CAD 2,249, this premium rug is produced in-house by a Dutch family-owned maker since 1897 and is available in custom sizes.
Verified claims
- Design evolution
- Piirto Unikko is a 2022 minimalist line-drawing reinterpretation of the 1964 Unikko pattern.
- Anniversary
- Released in 2024 for the 60th anniversary of Unikko.
- Craftsmanship
- Hand-tufted cut-and-loop pile sculpts the pattern in textured relief.
- Pattern construction
- Hand-tufted cut and loop piles give the Unikko pattern a sculptural surface.
- Pattern longevity
- Wool's structural memory keeps the pattern's relief visible over time.
- Lifespan
- Hand-tufted latex backing may degrade after 5–10 years.
- Durability
- Natural stain resistance and spring-like crimp keep pile resilient for 8–15 years; shedding fades with vacuuming.
- Indoor environment
- Regulates humidity, traps VOCs, and self-extinguishes without chemical flame retardants.
- Sustainability
- RWS-certified, 46% lower carbon than global wool, and soil-biodegradable in 6 months.
- Backing composition
- Wool is biodegradable, but latex/polypropylene backing is not and sheds microplastics.
- Care
- Shedding normal; gentle vacuuming and rug pad extend lifespan.
- End of life
- Wool pile biodegradable; latex and polypropylene backing not.
- Cleaning
- Vacuum with brushless suction; blot spills with mild wool detergent; professional clean periodically.
- Shedding
- Initial shedding is normal; regular gentle vacuuming reduces it.
- Rug pad
- Use a 1/4-inch felt pad with non-slip rubber backing for safety and longevity.
- Stain resistance
- Natural lanolin makes spills bead up, allowing time to blot before staining.
- Custom sizing
- Custom sizes available on request through Brink & Campman brochure.
- Air purification
- Wool absorbs VOCs and sheds no microplastic fibers into household air.
- Flame resistance
- Wool ignites at 570-600°C and self-extinguishes without chemical retardants.
- Moisture management
- Wool absorbs up to 30% of its weight in vapor and beads up liquid spills.
- Heritage
- Family-owned Dutch rug maker since 1897, in-house production.
- Price positioning
- CAD 2,249 starting price places the rug in Brink & Campman's premium $500–$6,000 tier.
- Market positioning
- Priced in Brink & Campman's mid-to-upper $500–$6,000 range.
- Material
- 100% New Zealand wool from RWS-certified suppliers.
Product record
- Title
- Piirto Unikko Pure Wool Rug See Available Sizes
- Brand
- Marimekko
- Price
- 2249 CAD
- Availability
- In stock
Shipping & Returns
- Pickup
- not_supported
Image Analysis
3 images- 01

Product
Rectangular cream-beige wool area rug shown flat on a hardwood floor with a large stylized floral raised pattern formed by cut-and-loop pile variations; front left corner and full face of the rug are visible.
- Overall shapeRectangular area rug shown flat on the floor with visible front-left corner and straight bound edges; rug covers most of the foreground.
1 region
x 0.03 · y 0.42 · w 0.94 · h 0.56 (high) - Surface material and pileWool pile with visible short to medium pile height; surface shows smooth base field with slightly higher, looped and cut pile forming the pattern, producing a subtle sheen contrast.
1 region
x 0.10 · y 0.52 · w 0.80 · h 0.40 (high) - PatternLarge stylized floral outlines and circular flower centers created by raised pile lines and textured loops; motifs repeat across the visible rug face and are formed by slightly higher pile than the field.
1 region
x 0.08 · y 0.50 · w 0.84 · h 0.46 (high) - Visible styling context on rugSmall wooden tray with a clear glass and a pastry sits on the rug near the lower-right quadrant, partially on top of the rug surface.
1 region
x 0.67 · y 0.74 · w 0.20 · h 0.14 (high)
Other
Lifestyle room scene showing the rug in situ in front of a decorative fireplace with a wooden low chair at right and a glass vase with flowers at left; warm natural lighting and parquet flooring.
- FireplaceStone mantel and decorative metal fire surround occupy the central background above the rug; mantel has carved corbels and a shelf with a small green object on top.
1 region
x 0.20 · y 0.02 · w 0.60 · h 0.45 (high) - Wooden chairLow modern wooden lounge chair with a warm medium-brown finish sits on the right edge of the rug, its angled legs and seat visible.
1 region
x 0.72 · y 0.58 · w 0.25 · h 0.33 (high) - Glass vase with flowersRounded low green glass vase containing tall delicate flower stems placed on the floor to the left of the fireplace, partially overlapping the rug edge.
1 region
x 0.03 · y 0.64 · w 0.18 · h 0.24 (high) - FlooringWarm-toned hardwood parquet flooring visible around the rug edges, forming a geometric parquet pattern.
2 regions
x 0.00 · y 0.86 · w 0.50 · h 0.12 (high); x 0.50 · y 0.86 · w 0.50 · h 0.12 (high) - Shot composition and lightingThree-quarter frontal lifestyle shot centered on the fireplace and foreground rug; scene lit with soft, even natural or warm studio light producing gentle shadows and mild highlights on the rug texture.
Colors
warm cream-beige· rug field#B39C84soft beige (raised pile)· raised pile pattern#AC9C93- Overall shapeRectangular area rug shown flat on the floor with visible front-left corner and straight bound edges; rug covers most of the foreground.
- 02

Product
Rectangular woven rug shown flat with an all-over large floral pattern in low-relief; field is a uniform warm beige with slightly lighter cream outlines and textured raised areas forming flower centers and petals.
- Overall shape and layoutRectangular rug shown full-frame with straight edges and slightly rounded corners; oriented portrait with longer vertical dimension.
1 region
x 0.03 · y 0.02 · w 0.94 · h 0.96 (high) - Primary surface textureEven, low-pile woven surface across the field with a subtle directional nap visible as faint horizontal striations in lighting.
1 region
x 0.05 · y 0.05 · w 0.90 · h 0.90 (medium) - Pattern motifLarge stylized poppy-like flowers fill the field in a repeating overlapping arrangement; petals are broad and rounded with each flower outlined in a contrasting raised line.
1 region
x 0.06 · y 0.06 · w 0.88 · h 0.88 (high) - Raised detailingFlower outlines and circular centers are rendered in a slightly higher pile and lighter color, producing visible low-relief edging and a small jagged ring texture around many centers.
1 region
x 0.36 · y 0.34 · w 0.28 · h 0.28 (high) - Edge finishEdges appear bound with a narrow finished border in the same field color; corners show minimal beveling and the bottom-left corner has a slight visible seam line.
1 region
x 0.03 · y 0.91 · w 0.18 · h 0.08 (high)
Other
Product photographed flat on a clean white background with even, diffused lighting; no props or packaging visible and minimal shadowing around edges.
- Background and stagingRug is isolated on a plain white background filling nearly the entire frame with narrow surrounding margins.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - Lighting and shadowEven diffuse lighting with soft shadows visible only as slight darker banding near the rug edges and very faint shading across the field due to pile direction.
- Image crop and alignmentRug is centered and fully visible within the frame; top and side margins are slightly uneven but entire rug is included.
Colors
warm beige· field#C1AB96soft cream· outline and raised centers- Overall shape and layoutRectangular rug shown full-frame with straight edges and slightly rounded corners; oriented portrait with longer vertical dimension.
- 03

Product
Close-up of a folded-corner wool rug showing dense cut pile with a raised cut-and-loop floral outline, a serged edge, and the woven backing visible where the corner is folded.
- Dense cut pile fieldEven, tightly packed short wool pile covering the visible rug surface; pile appears smooth with uniform nap and matte finish.
1 region
x 0.45 · y 0.08 · w 0.52 · h 0.78 (high) - Cut-and-loop floral outlineRaised outline forming a scalloped floral motif where looped yarn is lower or recessed and cut pile is higher, creating a subtle relief pattern.
1 region
x 0.08 · y 0.02 · w 0.84 · h 0.36 (high) - Folded corner showing backingLower-left corner of the rug is folded back revealing a tightly woven backing in a lighter cream tone with a visible woven texture.
1 region
x 0.00 · y 0.58 · w 0.52 · h 0.42 (high) - Serge binding along edgeThick serged border along the folded diagonal edge with looped/tufted yarn finishing that matches the rug pile color.
1 region
x 0.28 · y 0.53 · w 0.56 · h 0.36 (high)
Other
Studio product shot, cropped tight to a rug detail with even diffuse lighting and soft shadow near the fold; white background visible in lower-left corner outside the rug.
- Shot compositionTight detail crop focusing on a folded corner and adjacent surface; diagonal fold runs from lower-left toward center-right.
- Lighting and shadowSoft, even studio lighting with minimal specular highlights and a slight shadow along the interior of the fold indicating directional light from upper-left.
- Background surfaceSmooth white background visible beneath the folded corner outside the rug area.
1 region
x 0.00 · y 0.88 · w 0.35 · h 0.12 (high)
Colors
taupe beige· cut pile field#CBAD9Alight cream· looped outlinewarm ivory· backing#FFFFFF- Dense cut pile fieldEven, tightly packed short wool pile covering the visible rug surface; pile appears smooth with uniform nap and matte finish.