Piirto Unikko pure wool rug See available sizes product image (primary)
Rectangular cream-beige wool area rug shown flat on a hardwood floor with a large stylized floral raised pattern formed by cut-and-loop pile variations; front left corner and full face of the rug are visible.

Marimekko

Piirto Unikko Pure Wool Rug See Available Sizes

CA$2,249.00CAD
In Stock

Hand-tufted area rug from Marimekko featuring the iconic Unikko floral pattern. Made of 100% pure New Zealand wool with a low pile height. Available in sand color in sizes 170x240 cm, 200x280 cm, and 250x350 cm. Care includes professional cleaning and regular vacuuming without a brush or beater bar.

Material
pure New Zealand wool
Category
Home & Garden > Decor > Rugs

Color

Sand

Size

200X280CM170X240CM250X350CM

Specifications

A hand-tufted pure New Zealand wool rug with a low pile height, featuring the iconic Marimekko Unikko floral print.

Hand-tufted construction, pure New Zealand wool, low pile height, rug pad recommended for safety.

Material
pure New Zealand wool
Gender
unisex
Condition
new
Category
Home & Garden > Decor > Rugs

Additional Attributes

  • hand-tufted
  • pure New Zealand wool
  • low pile
  • rug pad recommended

Product Insights

Piirto Unikko is a 2024 hand-tufted wool rug that reimagines Marimekko's iconic 1964 pattern as a sculptural line drawing through cut-and-loop pile. Its 100% New Zealand wool, RWS-certified and with 46% lower carbon than global wool, offers natural stain resistance, moisture regulation, VOC absorption, and self-extinguishing flame resistance, while shedding fades with vacuuming and the pile stays resilient for 8–15 years. The main tradeoff: the wool pile soil-biodegrades in 6 months, but the latex-polypropylene backing is non-biodegradable, sheds microplastics, and may degrade after 5–10 years. Priced from CAD 2,249, this premium rug is produced in-house by a Dutch family-owned maker since 1897 and is available in custom sizes.

Verified claims

Design evolution
Piirto Unikko is a 2022 minimalist line-drawing reinterpretation of the 1964 Unikko pattern.
Anniversary
2024 marks the 60th anniversary of the original Unikko pattern, making this rug part of the milestone celebration.
Pattern construction
Hand-tufted cut and loop piles give the Unikko pattern a sculptural surface.
Pattern longevity
Wool's structural memory keeps the pattern's relief visible over time.
Lifespan
Hand-tufted latex backing may degrade after 5–10 years.
Durability
Natural stain resistance and spring-like crimp keep pile resilient for 8–15 years; shedding fades with vacuuming.
Indoor environment
Regulates humidity, traps VOCs, and self-extinguishes without chemical flame retardants.
Sustainability
RWS-certified, 46% lower carbon than global wool, and soil-biodegradable in 6 months.
Backing composition
The wool pile is biodegradable, but the latex and polypropylene backing is not, leaving a synthetic component at end of life.
Care
Shedding normal; gentle vacuuming and rug pad extend lifespan.
Cleaning
Vacuum with brushless suction; blot spills with mild wool detergent; professional clean periodically.
Shedding
Initial shedding is normal; regular gentle vacuuming reduces it.
Rug pad
Use a 1/4-inch felt pad with non-slip rubber backing for safety and longevity.
Stain resistance
Natural lanolin makes spills bead up, allowing time to blot before staining.
Custom sizing
Custom sizes are available on request from Brink & Campman beyond the listed dimensions.
Air purification
Wool absorbs VOCs and, unlike synthetic rugs, the wool pile sheds no microplastic fibers.
Flame resistance
Wool ignites at 570-600°C and self-extinguishes without chemical retardants.
Moisture management
Wool absorbs up to 30% of its weight in vapor and beads up liquid spills.
Heritage
Dutch rug maker since 1897 with four generations of craft and in-house production in the Netherlands.
Price positioning
CAD 2,249 starting price places the rug in Brink & Campman's premium $500–$6,000 tier.
Market positioning
Priced in Brink & Campman's mid-to-upper $500–$6,000 range.
Material
100% New Zealand wool from RWS-certified suppliers.
Pile height
The rug is a low-pile wool rug suitable for hard floors.
Pattern coloration
The Unikko pattern is created with hand-tufted colored wool yarns, not printed, and New Zealand wool's whiteness gives the sand background and floral pattern crisp, true-to-swatch color.
Softness
Carpet-grade New Zealand wool in the 28–38 micron range and a dense hand-tufted low pile create a soft, velvety surface under bare feet.
High-traffic care
This low-pile wool rug is durable enough for daily foot traffic, but hand-tufted construction is less resilient than hand-knotted rugs; in high-traffic areas use a rug pad and rotate the rug periodically to distribute wear.

Product record

Title
Piirto Unikko Pure Wool Rug See Available Sizes
Brand
Marimekko
Price
2249 CAD
Availability
In stock

Shipping & Returns

Pickup
not_supported

Image Analysis

3 images
Piirto Unikko pure wool rug See available sizes product image (primary)
01

Product

Rectangular cream-beige wool area rug shown flat on a hardwood floor with a large stylized floral raised pattern formed by cut-and-loop pile variations; front left corner and full face of the rug are visible.

  • Overall shapeRectangular area rug shown flat on the floor with visible front-left corner and straight bound edges; rug covers most of the foreground.
    1 regionx 0.03 · y 0.42 · w 0.94 · h 0.56 (high)
  • Surface material and pileWool pile with visible short to medium pile height; surface shows smooth base field with slightly higher, looped and cut pile forming the pattern, producing a subtle sheen contrast.
    1 regionx 0.10 · y 0.52 · w 0.80 · h 0.40 (high)
  • PatternLarge stylized floral outlines and circular flower centers created by raised pile lines and textured loops; motifs repeat across the visible rug face and are formed by slightly higher pile than the field.
    1 regionx 0.08 · y 0.50 · w 0.84 · h 0.46 (high)
  • Visible styling context on rugSmall wooden tray with a clear glass and a pastry sits on the rug near the lower-right quadrant, partially on top of the rug surface.
    1 regionx 0.67 · y 0.74 · w 0.20 · h 0.14 (high)

Other

Lifestyle room scene showing the rug in situ in front of a decorative fireplace with a wooden low chair at right and a glass vase with flowers at left; warm natural lighting and parquet flooring.

  • FireplaceStone mantel and decorative metal fire surround occupy the central background above the rug; mantel has carved corbels and a shelf with a small green object on top.
    1 regionx 0.20 · y 0.02 · w 0.60 · h 0.45 (high)
  • Wooden chairLow modern wooden lounge chair with a warm medium-brown finish sits on the right edge of the rug, its angled legs and seat visible.
    1 regionx 0.72 · y 0.58 · w 0.25 · h 0.33 (high)
  • Glass vase with flowersRounded low green glass vase containing tall delicate flower stems placed on the floor to the left of the fireplace, partially overlapping the rug edge.
    1 regionx 0.03 · y 0.64 · w 0.18 · h 0.24 (high)
  • FlooringWarm-toned hardwood parquet flooring visible around the rug edges, forming a geometric parquet pattern.
    2 regionsx 0.00 · y 0.86 · w 0.50 · h 0.12 (high); x 0.50 · y 0.86 · w 0.50 · h 0.12 (high)
  • Shot composition and lightingThree-quarter frontal lifestyle shot centered on the fireplace and foreground rug; scene lit with soft, even natural or warm studio light producing gentle shadows and mild highlights on the rug texture.

Colors

warm cream-beige· rug field#B39C84soft beige (raised pile)· raised pile pattern#AC9C93
Piirto Unikko pure wool rug See available sizes product image 2
02

Product

Rectangular woven rug shown flat with an all-over large floral pattern in low-relief; field is a uniform warm beige with slightly lighter cream outlines and textured raised areas forming flower centers and petals.

  • Overall shape and layoutRectangular rug shown full-frame with straight edges and slightly rounded corners; oriented portrait with longer vertical dimension.
    1 regionx 0.03 · y 0.02 · w 0.94 · h 0.96 (high)
  • Primary surface textureEven, low-pile woven surface across the field with a subtle directional nap visible as faint horizontal striations in lighting.
    1 regionx 0.05 · y 0.05 · w 0.90 · h 0.90 (medium)
  • Pattern motifLarge stylized poppy-like flowers fill the field in a repeating overlapping arrangement; petals are broad and rounded with each flower outlined in a contrasting raised line.
    1 regionx 0.06 · y 0.06 · w 0.88 · h 0.88 (high)
  • Raised detailingFlower outlines and circular centers are rendered in a slightly higher pile and lighter color, producing visible low-relief edging and a small jagged ring texture around many centers.
    1 regionx 0.36 · y 0.34 · w 0.28 · h 0.28 (high)
  • Edge finishEdges appear bound with a narrow finished border in the same field color; corners show minimal beveling and the bottom-left corner has a slight visible seam line.
    1 regionx 0.03 · y 0.91 · w 0.18 · h 0.08 (high)

Other

Product photographed flat on a clean white background with even, diffused lighting; no props or packaging visible and minimal shadowing around edges.

  • Background and stagingRug is isolated on a plain white background filling nearly the entire frame with narrow surrounding margins.
    1 regionx 0.00 · y 0.00 · w 1.00 · h 1.00 (high)
  • Lighting and shadowEven diffuse lighting with soft shadows visible only as slight darker banding near the rug edges and very faint shading across the field due to pile direction.
  • Image crop and alignmentRug is centered and fully visible within the frame; top and side margins are slightly uneven but entire rug is included.

Colors

warm beige· field#C1AB96soft cream· outline and raised centers
Piirto Unikko pure wool rug See available sizes product image 3
03

Product

Close-up of a folded-corner wool rug showing dense cut pile with a raised cut-and-loop floral outline, a serged edge, and the woven backing visible where the corner is folded.

  • Dense cut pile fieldEven, tightly packed short wool pile covering the visible rug surface; pile appears smooth with uniform nap and matte finish.
    1 regionx 0.45 · y 0.08 · w 0.52 · h 0.78 (high)
  • Cut-and-loop floral outlineRaised outline forming a scalloped floral motif where looped yarn is lower or recessed and cut pile is higher, creating a subtle relief pattern.
    1 regionx 0.08 · y 0.02 · w 0.84 · h 0.36 (high)
  • Folded corner showing backingLower-left corner of the rug is folded back revealing a tightly woven backing in a lighter cream tone with a visible woven texture.
    1 regionx 0.00 · y 0.58 · w 0.52 · h 0.42 (high)
  • Serge binding along edgeThick serged border along the folded diagonal edge with looped/tufted yarn finishing that matches the rug pile color.
    1 regionx 0.28 · y 0.53 · w 0.56 · h 0.36 (high)

Other

Studio product shot, cropped tight to a rug detail with even diffuse lighting and soft shadow near the fold; white background visible in lower-left corner outside the rug.

  • Shot compositionTight detail crop focusing on a folded corner and adjacent surface; diagonal fold runs from lower-left toward center-right.
  • Lighting and shadowSoft, even studio lighting with minimal specular highlights and a slight shadow along the interior of the fold indicating directional light from upper-left.
  • Background surfaceSmooth white background visible beneath the folded corner outside the rug area.
    1 regionx 0.00 · y 0.88 · w 0.35 · h 0.12 (high)

Colors

taupe beige· cut pile field#CBAD9Alight cream· looped outlinewarm ivory· backing#FFFFFF

Brand PDP Lookup

Brand
Marimekko

Piirto Unikko Rug 170 x 240 cm greige, off white

Documents & Data

Provenance

Merchant Link
https://www.simons.ca/en/rugs/area-rugs/up-to-9-x-12/piirto-unikko-pure-wool-rug-see-available-sizes--21438-26102288?colourId=0
Updated