Morris & Co.
Hyacinth Natural Tones Indoor Rug See Available Sizes
This is a jacquard weave indoor rug featuring a 1911 botanical pattern by John Henry Dearle for William Morris, rendered in natural tones. It is made of 70% PET and 30% wool and is manufactured in Belgium. Designed for living rooms and other indoor spaces, the rug has a flat woven texture and is recommended for use with a rug pad for safety.
- Color
- Natural Tones
- Material
- 70% PET, 30% wool
- Style
- traditional, vintage
- Category
- Home & Garden > Decor > Rugs
Color
Size
Specifications
Jacquard weave rug featuring a charming botanical design from 1911 by John Henry Dearle, in natural tones, made of 70% PET and 30% wool.
Jacquard weave, 70% PET and 30% wool blend, indoor use, made in Belgium.
- Color
- Natural Tones · brown
- Material
- 70% PET, 30% wool
- Secondary
- wool
- Style
- traditional, vintage
- Gender
- unisex
- Condition
- new
- Category
- Home & Garden > Decor > Rugs
Additional Attributes
- jacquard weave
- natural tones
- indoor rug
- made in Belgium
- 70% PET, 30% wool
- rug pad recommended
- design by John Henry Dearle
- English garden motif
- charming 1911 design
Product Insights
The Hyacinth Natural Tones Indoor Rug by Morris & Co. presents a 1911 John Henry Dearle jacquard pattern, originally a wallpaper, now a flatweave rug in muted sage, olive, and coral. Its 70% recycled PET and 30% wool blend offers softness and durability with a synthetic feel, but the 3mm flatweave lacks cushioning and edges may curl initially, requiring a rug pad for safety. The rug is floorheating-compatible, yet its latex-backed polyester backing can trap moisture, and repeated washing may cause fading and pilling. At CAD $1479, the authentic heritage design and sustainable materials justify the premium over comparable rugs, though the tradeoff lies in a less plush underfoot feel and the need for careful maintenance.
- Design attribution
Pattern designed by John Henry Dearle (c.1911), not William Morris as often credited.
Why this is supported
Catalog verified the design's provenance through museum records and art historical sources.
Designed by John Henry Dearle; Produced by Morris & Co.
collections.vam.ac.ukThis attribution corrects a long-standing confusion: many earlier sales credited the pattern to William Morris. Wikipedia notes that
Henry Dearle's contributions to textile design were long overshadowed by the towering figure of William Morris.
en.wikipedia.orgAdditionally, the pattern's longevity is confirmed by museum records that provide the production date:
Date designed c.1900-12, printed 1968
wmgallery.org.uk- Hand feel
70% PET gives a synthetic feel; 30% wool adds a natural softness.
Why this is supported
The retailer's Q&A states:
The 70% PET (polyester) content gives this rug a more synthetic feel compared to a traditional 100% wool rug, but the 30% wool blend adds softness and a natural touch.
How does the feel of this 70% PET and 30% wool rug compare to a traditional wool rug? Is it softer or more synthetic?This directly confirms the claim about the blend's feel.
- Underfoot feel
3mm flatweave has no cushioning but wool makes it feel soft.
Why this is supported
The rug's construction is described as follows:
At just 3mm thick — effectively a zero-pile surface
Using this rug on underfloor heating — 3mm_jacquard_flatweave, confirming no cushioning. Despite this, the retailer adds:
It is likely less plush than a pure wool rug but still comfortable underfoot.
How does the feel of this 70% PET and 30% wool rug compare to a traditional wool rug? Is it softer or more synthetic?Thus, even with the thin pile, wool provides a soft feel underfoot.
- Flatness
Edges may curl out of the box but flatten within a few days.
Why this is supported
User experiences with thin flatweave rugs indicate that edge curling can be problematic:
Ruggable owner x3 here and I hate them all lol, can't wait to get rid of them! They're impossible to get to lay flat against the rug pad.
u/[deleted] in r/interiordecoratingHowever, the retailer for this rug notes:
Most jacquard weave rugs like this one may have some initial curling from packaging but typically flatten within a few days
Does the rug lay flat out of the box, or does it require time to flatten out with a rug pad?, suggesting that any curling is temporary.
- Size tolerance
Rug size can vary up to ±5% from nominal dimensions; plan using the lower bound.
Why this is supported
The manufacturer permits a ±5% deviation from nominal dimensions, so the actual rug may be up to 5% smaller or larger. One source states:
The size of this rug can deviate up to 5%
luxuryrugstore.comFor the 200×280 cm size, this tolerance means the dimension range covers both a compact four-seater and an extended dining table, as detailed:
Just 10cm short of the classic 200×290cm dining rug recommendation for a six-seater table (the 120cm rule, or 60cm per side), the rug’s length can actually exceed 290cm thanks to the 5% tolerance, ensuring chairs remain on the rug when pulled out for a table up to 180×90cm, and the worst-case 190×266cm still covers a compact four-seater.
Choosing the right size for your room — 200_280_cm_the_six_seat_dining_standardSimilarly, the 240×340 cm size uses its tolerance to frame a king bed or anchor a living room area.
- Settling
Rug may curl from packaging but flattens within days with a pad.
Why this is supported
The jacquard weave may have initial curling from packaging, but as one source explains,
Most jacquard weave rugs like this one may have some initial curling from packaging but typically flatten within a few days, especially with a rug pad underneath.
Does the rug lay flat out of the box, or does it require time to flatten out with a rug pad?This means the rug's final placement dimensions should account for a brief settling period, but no permanent size changes occur.
- Underfloor heating
Floorheating-compatible rug with low TOG and moisture-buffering wool.
Why this is supported
The rug measures only
| Thickness (in cm) | 0.3 |
luxuryrugstore.comand has a surface weight of
| Surface weight | 1500 gr/m² |
luxuryrugstore.com, resulting in low thermal resistance. Industry research shows that
overall thermal resistance does not exceed 2.5 tog.
underfloorheatingtradesupplies.co.ukfor suitable products. The rug's
100% polyester & latex coated backing
luxuryrugstore.comis
| Floorheating compatible | Yes |
luxuryrugstore.com. The 30% wool content also
provides a buffer against drying
kapettodesign.com.
- Traffic suitability
Edges curl after washing, requiring a rug pad to avoid tripping hazard.
Why this is supported
The manufacturer states the rug is
made with a durable 70% PET and 30% wool blend, which can withstand moderate to high traffic areas like hallways
Can this rug be used in a high-traffic area such as a hallway, or is it better suited for low-traffic spaces?, and recommends using a rug pad. However, real-world experience from an owner of a similar construction indicates the rug is
impossible to get to lay flat against the rug pad
u/[deleted] in r/interiordecoratingafter washing. The rug's construction is a low-pile flatweave: with a thickness of
| Thickness (in cm) | 0.3 |
luxuryrugstore.com(3 mm) and a surface weight of
| Surface weight | 1500 gr/m² |
luxuryrugstore.com, indicating minimal padding. This combination means the rug is prone to curling and shifting, making it less safe in high-traffic areas without a pad.
- Wash durability
Repeated washing may cause the design to fade and surface fibers to pill.
Why this is supported
User feedback on washability is mixed: while some appreciate the design, others report fading and pilling after washing. As one Q&A summary puts it:
Opinions vary: some find the washability and designs worth it, while others criticize the synthetic feel and durability issues, suggesting better value in traditional rugs.
Are Ruggable rugs worth the price?- Backing quality
Latex-backed polyester backing may trap moisture, potentially affecting the rug's base durability.
Why this is supported
The backing is made of
100% polyester & latex coated backing
luxuryrugstore.com, which is impermeable and may trap moisture against the floor if used on non-breathable surfaces, potentially affecting the rug's base durability over time. However, it is floorheating compatible.
- Rug pad
Using a rug pad is recommended for safety and longevity.
Why this is supported
The
100% polyester & latex coated backing
luxuryrugstore.comprovides little grip. The manufacturer advises:
We recommend using a rug pad for added safety and longevity.
Can this rug be used in a high-traffic area such as a hallway, or is it better suited for low-traffic spaces?.
- Material
70% recycled PET and 30% wool blend gives softness and durability, but no machine washing.
- kapettodesign.com
- luxuryrugstore.com
- r/interiordecorating — comment
- underfloorheatingtradesupplies.co.uk
Why this is supported
A manufacturer Q&A explains that
The 70% PET (polyester) content gives this rug a more synthetic feel compared to a traditional 100% wool rug, but the 30% wool blend adds softness and a natural touch
How does the feel of this 70% PET and 30% wool rug compare to a traditional wool rug? Is it softer or more synthetic?. The same source states it
can withstand moderate to high traffic areas like hallways
Can this rug be used in a high-traffic area such as a hallway, or is it better suited for low-traffic spaces?. However, unlike Ruggable's washable line, this rug is not machine-washable—a trade-off that eliminates the pattern fading and pilling Ruggable owners report. As one review notes,
Opinions vary: some find the washability and designs worth it, while others criticize the synthetic feel and durability issues, suggesting better value in traditional rugs
Are Ruggable rugs worth the price?.
The rug is composed of 70% recycled PET (post-consumer recycled polyester) and 30% wool, a combination stated in the product description.
The 70% PET (polyester) content gives this rug a more synthetic feel compared to a traditional 100% wool rug, but the 30% wool blend adds softness and a natural touch.
How does the feel of this 70% PET and 30% wool rug compare to a traditional wool rug? Is it softer or more synthetic?This blend introduces modern eco-friendly fibers into Dearle’s historic pattern, aligning the rug with contemporary sustainability values without losing the natural feel from the wool component.
The rug is a
Thickness (in cm) | 0.3
luxuryrugstore.comcm jacquard flatweave. The material blend is
. It is described as
less plush than a pure wool rug
How does the feel of this 70% PET and 30% wool rug compare to a traditional wool rug? Is it softer or more synthetic?, with a feel that is
. The jacquard construction ensures the pattern is woven in and will not wear off with use.
- Pattern
Hyacinth pattern is an original 1911 John Henry Dearle jacquard for Morris & Co.
Why this is supported
The Hyacinth pattern is an original 1911 jacquard weave
Designed by John Henry Dearle; Produced by Morris & Co.
collections.vam.ac.uk. Dearle's contributions were long overshadowed by William Morris:
Henry Dearle's contributions to textile design were long overshadowed by the towering figure of William Morris
en.wikipedia.org. This provides a direct Arts & Crafts heritage that printed Ruggable versions cannot replicate.
- Value
At CAD $1479, the jacquard weave and wool blend justify the premium over Ruggable rugs.
Why this is supported
At CAD $1479, the Hyacinth is priced well above comparable Ruggable rugs. The premium is tied to its construction: jacquard weave, wool blend, Belgian origin, and original Arts & Crafts design. A discussion on Ruggable's value notes that
Opinions vary: some find the washability and designs worth it, while others criticize the synthetic feel and durability issues, suggesting better value in traditional rugs
Are Ruggable rugs worth the price?, a trade-off that positions the Hyacinth as a longer-lasting, design-driven alternative.
- Design heritage
1911 design by John Henry Dearle, instantly recognized as a Morris & Co. pattern.
Why this is supported
The Hyacinth pattern was designed around 1911 by John Henry Dearle, Morris & Co.'s chief designer after William Morris.
Designed by John Henry Dearle; Produced by Morris & Co.
collections.vam.ac.ukThis design pedigree is immediately noticeable to consumers, who on Reddit identified a rug with this pattern as a William Morris design.
That looks like the William Morris strawberry thief pattern. If you love it worth checking out some of the other William Morris patterns.
u/AntipodeanOpaleye in r/interiordecoratingThe combination confirms that the rug’s pattern inherits the strong visual identity of the Morris & Co. archive.
- Medium adaptation
Originally a wallpaper (c. 1911), now a jacquard rug with a pebbled flatweave texture.
Why this is supported
The Hyacinth pattern originally appeared as a wallpaper designed around 1911, with production recorded as late as 1968.
Date designed c.1900-12, printed 1968
wmgallery.org.ukIn this rug, the pattern is executed in a jacquard weave with a 3mm thick flatweave construction, giving it a dimensional pebbled texture that contrasts with the flat print of the original wallpaper.
| Thickness (in cm) | 0.3 |
luxuryrugstore.comThis transformation adds tactile depth suited to floor use.
- Color palette
Muted sage, olive, and coral palette softens the dense botanical repeat for modern interiors.
Why this is supported
The rug’s color palette was identified from product images: a light neutral background with leaves and stems in multiple muted green tones (sage, olive) and flowers in muted coral to terracotta.
The description calls out a 'palette of natural tones,' and the images confirm this deliberate contemporary choice, which softens the dense repeat pattern typical of Dearle’s original design to suit modern interiors. No contradictory evidence was found in other sources.
Image Analysis
3 images- 01
Product
A large rectangular floor rug laid flat in front of a sofa, showing an all-over botanical floral pattern with scrolling leaves and stylized flowers on a light background.
- Overall shapeRectangular rug with visible straight edges lying flat on the floor in front of a sofa.
1 region
x 0.04 · y 0.56 · w 0.92 · h 0.39 (high) - PatternAll-over botanical pattern of intertwined stems, large stylized leaves and multiple rounded and bell-shaped flowers repeating across the rug surface.
1 region
x 0.06 · y 0.59 · w 0.88 · h 0.34 (high) - Background fieldLight neutral background field visible behind the pattern, appearing as an off-white or very pale beige base.
1 region
x 0.06 · y 0.59 · w 0.88 · h 0.34 (high) - Leaf colorMultiple tones of green used for leaves and stems, including both medium sage greens and darker green accents.
2 regions
x 0.10 · y 0.60 · w 0.50 · h 0.26 (high); x 0.55 · y 0.62 · w 0.35 · h 0.26 (high) - Flower accentsFlowers rendered in muted warm tones ranging from soft coral to muted terracotta scattered across the pattern.
2 regions
x 0.18 · y 0.68 · w 0.22 · h 0.18 (high); x 0.48 · y 0.64 · w 0.30 · h 0.20 (high) - Edge detailRug edges visible with no contrasting fringe; edges appear finished and crop cleanly against the stone floor.
1 region
x 0.04 · y 0.86 · w 0.92 · h 0.08 (high)
Other
Lifestyle scene showing the rug in a living room setting with a sofa, cushions, window, potted plant on a small wooden stool, pendant light, and a stone floor; soft natural lighting with mild shadows.
- Sofa presenceWhite or cream upholstered sofa positioned along the back wall directly behind the rug, partially covering the rug's upper edge.
1 region
x 0.12 · y 0.28 · w 0.76 · h 0.25 (high) - Cushions and throwMultiple patterned and textured throw cushions and a patterned throw draped over the sofa back and seat.
1 region
x 0.20 · y 0.32 · w 0.60 · h 0.18 (high) - Window and lightingLarge multi-pane wooden-framed window on the rear wall providing natural daylight that illuminates the room.
1 region
x 0.33 · y 0.03 · w 0.51 · h 0.25 (high) - Potted plant on stoolGreen potted plant placed on a small wooden stool to the left of the sofa, sitting on the stone floor near the rug edge.
1 region
x 0.05 · y 0.46 · w 0.20 · h 0.24 (high) - FlooringDark irregular stone or tile floor visible around the rug, showing grout lines and texture.
1 region
x 0.04 · y 0.74 · w 0.92 · h 0.20 (high) - Shot compositionInterior lifestyle shot taken from a standing viewpoint angled slightly down toward the rug, showing foreground rug and background sofa and window.
Colors
off-white· background fieldmuted sage green· leaf and stem motifs#8B8A7Dmuted coral· flower accents- Overall shapeRectangular rug with visible straight edges lying flat on the floor in front of a sofa.
- 02
Product
Rectangular rug shown flat with an overall symmetrical, densely repeating floral and foliate motif on a light neutral background.
- Overall shape and viewRectangular flat rug shown face-up occupying almost the entire image with all four edges visible and slight perspective straight-on.
1 region
x 0.01 · y 0.01 · w 0.98 · h 0.98 (high) - Background fieldUniform light beige to cream woven ground visible between pattern elements with a subtle woven texture.
1 region
x 0.18 · y 0.18 · w 0.64 · h 0.64 (high) - Central medallionSymmetrical central botanical medallion composed of radiating olive-green leaf shapes and a small cluster of coral-tinted petal motifs at the vertical center.
1 region
x 0.38 · y 0.34 · w 0.24 · h 0.28 (high) - Leaf and vine motifCurving, stylized leaves and vines in olive and muted dark green forming mirrored, scrolling patterns that repeat toward the edges.
1 region
x 0.06 · y 0.10 · w 0.88 · h 0.80 (high) - Floral elementsMultiple tulip-like and round floral blossoms in a muted coral to rose color with hand-drawn outlining and inner detailing.
1 region
x 0.12 · y 0.18 · w 0.76 · h 0.64 (high) - Edge finishEdges of the rug are visible with a narrow selvage in the same woven material and pattern running to the image border.
2 regions
x 0.00 · y 0.00 · w 1.00 · h 0.02 (medium); x 0.00 · y 0.98 · w 1.00 · h 0.02 (medium) - Weave textureVisible fine woven texture in the ground and pattern areas, suggesting a flat or low-pile surface rather than a high-shag pile.
1 region
x 0.25 · y 0.25 · w 0.50 · h 0.50 (high)
Other
Evenly lit studio product shot with a plain white background and minimal shadows; rug centered and photographed from above.
- Shot compositionTop-down studio shot with the rug centered and cropped tightly to show the full face of the rug; slight white border of background visible around edges.
- Lighting and shadowSoft, even lighting with a faint shadow visible along the bottom edge outside the rug, indicating subtle separation from the white background.
1 region
x 0.00 · y 0.96 · w 1.00 · h 0.04 (medium) - Image qualityHigh-resolution, in-focus image with clear pattern detail and accurate rendering of texture.
Colors
light cream· background fieldolive green· leaf and vine motifdeep green· stems and darker foliate linesmuted coral· flowers and petal details#A39473- Overall shape and viewRectangular flat rug shown face-up occupying almost the entire image with all four edges visible and slight perspective straight-on.
- 03
Product
Close-up of a rug corner showing a woven/looped flat pile with an overall floral vine motif in muted greens and small red accents on a light beige background; the rug edge and corner are visible in the lower center of the image.
- Visible corner and edgeLower corner of the rug is visible with a finished folded edge showing the rug thickness and sewn perimeter binding.
1 region
x 0.28 · y 0.78 · w 0.50 · h 0.19 (high) - Surface textureWoven flat/low-pile texture composed of tightly looped yarns producing a slightly pebbled surface visible across the rug field.
1 region
x 0.12 · y 0.12 · w 0.76 · h 0.62 (high) - Floral vine motifLarge stylized flowers, circular seed-head motifs, and sweeping leaf and vine shapes are printed or tufted in a repeat pattern across the visible area.
1 region
x 0.04 · y 0.02 · w 0.92 · h 0.76 (high) - Olive green leaf fillLeaves and elongated vine bands are filled with a muted olive-green tone rendered as solid shapes with slightly darker outlining.
1 region
x 0.02 · y 0.56 · w 0.84 · h 0.40 (high) - Dark green outlines and stemsDarker green lines form stems and outlines around leaves and floral motifs, providing contrast to the olive fills.
1 region
x 0.05 · y 0.28 · w 0.78 · h 0.56 (high) - Muted red floral accentsSmall muted red/orange highlights appear within some flower petals and centers as accent strokes.
1 region
x 0.70 · y 0.05 · w 0.24 · h 0.18 (medium)
Other
Product photographed on a white background with the rug placed so the photographed corner points toward the viewer; soft studio lighting eliminates strong shadows and the image is cropped tightly so only part of the rug is shown.
- Background and stagingRug is photographed on an even white background with no visible props or packaging.
- Shot compositionAngled top-down close-up showing a corner perspective so both the rug face and the thickness at the corner are visible.
- Lighting and shadowEven diffuse lighting with minimal shadows; faint shadow under the rug corner where it lifts from the background.
1 region
x 0.28 · y 0.80 · w 0.45 · h 0.12 (medium)
Colors
light beige· background field#E4D3C4muted olive green· leaf fillsdeep sage green· stems and outlines#4D534Amuted coral red· flower accents#9B8C6B- Visible corner and edgeLower corner of the rug is visible with a finished folded edge showing the rug thickness and sewn perimeter binding.
Documents & Data
Reddit Insights
3 threads · r/interiordecoratingReddit users have mixed feelings about Ruggable's William Morris rugs, praising the heritage designs but criticizing the synthetic feel, durability, and high price.
While many appreciate the iconic William Morris patterns and the convenience of washable rugs, a significant number of users report issues with curling edges, fading, and cheap materials, resulting in an overall slightly negative leaning sentiment.
Themes
Use Cases
- High-traffic areas and homes with pets or children
- Living room or dining room decor featuring William Morris patterns
Watch Out For
Compared To
vs Traditional wool or woven rugs
Many users feel traditional rugs offer better quality and feel, though they lack the washability of Ruggable.
vs Rifle Paper Co. rugs
Some consider Rifle Paper Co. as an alternative with similar aesthetic and better quality.
vs Loloi rugs
The Morris & Co. tufted rug from Ruggable is noted to be thicker than Loloi rugs.
Source Threads
Negative experience with Ruggable rugs
Ruggable owner x3 here and I hate them all lol, can't wait to get rid of them! They're impossible to get to lay flat against the rug pad.
u/[deleted]r/interiordecoratingView thread →
Identification of William Morris pattern
That looks like the William Morris strawberry thief pattern. If you love it worth checking out some of the other William Morris patterns.
u/AntipodeanOpaleyer/interiordecoratingView thread →
Positive review of Morris & Co. tufted rug from Ruggable
I have the Morris & Co. Owl & Willow Green Tufted Rug from Ruggable and it is thicker than the loloi rugs I have in my houses. Big big fan. Wouldn’t be able to tell it’s washable it’s so thick. Lays really nicely, no creases at all. The flatwoven ones are not great though.
u/weirar/interiordecoratingView thread →