Loloi
Barrow Wool And Jute Indoor Rug See Available Sizes
The Barrow indoor rug is a hand-tufted wool-jute blend floor covering from the Jeremiah Brent x Loloi collection, featuring a repeating geometric pattern in olive and beige. It has a 0.5-inch pile height, cotton backing, and a design inspired by modern art and classical architecture. This rug is suitable for indoor use and provides a stable, substantial feel; a rug pad is recommended for added safety.
- Material
- Wool-jute blend pile with cotton backing
- Style
- modern, classic
- Category
- Home & Garden > Decor > Rugs
Color
Size
Specifications
Hand-tufted wool-jute blend indoor rug with bold linear design inspired by modern art and classical architecture.
Hand-tufted construction, wool-jute blend pile, cotton backing, pile height 0.5 inches.
- Material
- Wool-jute blend pile with cotton backing
- Secondary
- jute, cotton
- Style
- modern, classic
- Occasion
- everyday
- Gender
- unisex
- Condition
- new
- Category
- Home & Garden > Decor > Rugs
Additional Attributes
- hand-tufted
- wool-jute blend
- cotton backing
- pile height 0.5 inches
- bold linear design
- modern art and classical architecture inspiration
- rug pad recommended
Product Insights
The Barrow rug, a mid-priced collaboration between AD100 designer Jeremiah Brent and Loloi, channels West Village streets with linear motifs and a low 0.5-inch pile that cushions while wool softens and jute develops a warm patina over years. Its latex-adhered fibers promise a 10–20 year lifespan, but real-world durability drops to 5–10 years with recommended padding—essential to lift jute off damp floors and prevent rot. The tradeoff: heavy shedding for 2–3 months and a need to keep the rug bone-dry, avoiding steam cleaning and wet areas, in exchange for a lived-in texture that anchors mid-century or industrial-loft spaces.
Verified claims
- Designer collaboration
- AD100 designer Jeremiah Brent and Loloi created a mid-priced Barrow rug.
- West Village inspiration
- Inspired by West Village streets, the Barrow rug's low pile and linear motifs reference cobblestone and local architecture.
- Durability
- Latex adhesive locks fibers to cotton backing, yielding a 10–20 year lifespan.
- Texture and aging
- 0.5-inch pile cushions; wool softens and jute develops patina with age.
- Shedding
- Hand-tufted wool-jute rug sheds heavily for 2-3 months; light shedding may persist.
- Pad recommendation
- Loloi recommends a rug pad for safety and durability.
- Moisture protection
- A rug pad lifts the rug, preventing jute rot in damp locations.
- Patina
- Wool pile softens and colors deepen; jute develops warm patina over years.
- Moisture sensitivity
- Jute absorbs moisture; rug must be kept dry, away from damp areas and steam cleaning.
- Cleaning
- Vacuum with suction-only, blot spills, and professional dry-clean for deep stains.
- Lifespan
- With a rug pad and proper care, expected lifespan is 5–10 years.
- Placement
- Avoid concrete slabs and damp basements to prevent rot.
- Design story
- The rug's West Village-inspired design complements mid-century modern and industrial-loft interiors.
- Styling principles
- Solid upholstery and natural accents keep the room balanced and the rug the focal point.
- Aging character
- Wool pile and jute fibers soften and develop patina over years, enhancing the rug's lived-in appeal.
- Construction
- 0.5″ pile height with cotton backing, doubling cushioning vs flat-weave rugs.
- Design collaboration
- AD100 designer Jeremiah Brent collaboration; West Village street inspiration.
- Care
- Jute absorbs water; steam cleaning and wet shampoos prohibited — keep dry.
Product record
- Title
- Barrow Wool And Jute Indoor Rug See Available Sizes
- Brand
- Loloi
- Price
- 249 CAD
- Availability
- In stock
Image Analysis
3 images- 01
Product
Rectangular floor rug with an all-over geometric repeat pattern in two contrasting tones, low pile appearance, shown flat on a wood floor and occupying the room foreground.
- Overall shape and placementRectangular rug laid flat on the floor, visible from near-foreground to mid-room and oriented with its long edges roughly parallel to the image bottom edge.
1 region
x 0.03 · y 0.58 · w 0.94 · h 0.39 (high) - Surface textureLow-pile textile surface with a visibly dense, slightly soft texture; no fringe or tassel edge is visible.
1 region
x 0.04 · y 0.60 · w 0.50 · h 0.30 (medium) - PatternAll-over repeating geometric linked motif forming square and cross shapes in a contrasting lighter tone against a darker field; pattern repeats across the visible rug area with regular spacing.
1 region
x 0.06 · y 0.62 · w 0.88 · h 0.33 (high) - Edge detailStraight, finished edges with a visible narrow border where pattern meets the floor; corners square and lie flat.
1 region
x 0.03 · y 0.90 · w 0.94 · h 0.06 (medium)
Other
Lifestyle room setting with furniture and architectural elements; natural window light from the right, soft shadows, and a decorative fireplace visible behind the rug.
- Sofa in sceneOlive-green upholstered sofa positioned on the right side of the rug, partially covering the rug's right edge; two throw pillows visible on the sofa.
1 region
x 0.54 · y 0.52 · w 0.42 · h 0.30 (high) - Armchair in sceneLight gray upholstered armchair sits on the left-front corner of the rug, its front leg and seat overlap the rug.
1 region
x 0.02 · y 0.68 · w 0.28 · h 0.24 (high) - Fireplace and mantelDecorative fireplace with a light-colored carved mantel located on the left wall behind the rug; decorative objects and a mirror rest on the mantel.
1 region
x 0.02 · y 0.28 · w 0.40 · h 0.30 (high) - Windows and lightingTwo multi-pane windows on the back wall admit daylight from the right side of the image, producing soft ambient illumination and gentle shadows on the rug and furniture.
1 region
x 0.44 · y 0.18 · w 0.40 · h 0.30 (high) - Shot compositionLifestyle interior photograph taken from a slightly elevated frontal viewpoint showing the rug in context with surrounding furniture and room architecture.
Colors
olive green· rug field#5B533Clight beige· rug pattern- Overall shape and placementRectangular rug laid flat on the floor, visible from near-foreground to mid-room and oriented with its long edges roughly parallel to the image bottom edge.
- 02
Product
Rectangular area rug shown flat from above with a repeating vertical grid of interlocking square/cross motifs in a lighter tone over a darker textured ground.
- Overall shapeRectangular rug shown full-frame with all four edges visible and a thin plain border around the patterned field.
1 region
x 0.02 · y 0.02 · w 0.96 · h 0.96 (high) - Primary field textureDarker uniform ground with visible horizontal striations and a low, slightly coarse pile texture across the surface.
1 region
x 0.08 · y 0.06 · w 0.84 · h 0.88 (medium) - Pattern motifRegular repeating vertical columns of interconnected square and cross shapes formed by a lighter raised line; pattern is symmetrical and tiled across the rug.
1 region
x 0.06 · y 0.04 · w 0.88 · h 0.92 (high) - Pattern reliefLighter-colored linear motif appears slightly raised or higher-pile than the ground, creating subtle shadowing along its edges.
1 region
x 0.15 · y 0.08 · w 0.70 · h 0.84 (medium)
Other
Top-down studio shot of the rug on a white background with even diffuse lighting and no visible props.
- View and compositionTop-down, centered composition showing the entire rug with a white margin around it.
- LightingEven diffuse lighting with soft shadows that emphasize the pattern relief; no strong directional highlights.
- Image limitsHigh resolution and sharp focus across the rug; no legible text or labels present in the image.
Colors
olive green· background field#767154warm beige· pattern lines and motifs#DCCBAC- Overall shapeRectangular rug shown full-frame with all four edges visible and a thin plain border around the patterned field.
- 03
Product
Close-up of a rectangular rug corner showing dense looped pile with a high-contrast geometric pattern: cream linear motif over an olive-green field. Visible straight outer edge of the rug aligned with a wood floor.
- Visible rug corner and edgeBottom-left corner of the rug is visible with a straight finished edge running horizontally along the bottom of the image and a short vertical edge at the left of the rug area.
2 regions
x 0.00 · y 0.85 · w 0.95 · h 0.15 (high); x 0.00 · y 0.16 · w 0.12 · h 0.69 (high) - Pile textureDense, looped or tightly tufted pile with visible small fiber loops creating a slightly nubby surface texture across both the field and the motif.
1 region
x 0.12 · y 0.00 · w 0.88 · h 1.00 (high) - Field color and finishOlive-green background field with a relatively matte, textured finish formed by the pile.
1 region
x 0.30 · y 0.05 · w 0.60 · h 0.88 (high) - Geometric motifRaised cream linear geometric motif composed of interlocking cross-like and stepped rectangular shapes that contrast with the olive field.
1 region
x 0.12 · y 0.05 · w 0.76 · h 0.80 (high) - Motif detailMotif includes parallel double-line segments and squared spiral terminations in cream; lines appear slightly raised relative to the surrounding pile.
1 region
x 0.15 · y 0.50 · w 0.65 · h 0.42 (high)
Other
Image shows a close-up, cropped view of the rug placed on a wood plank floor; even studio lighting with soft shadows highlights texture.
- Background surfaceLight-toned wood plank floor visible as a narrow vertical strip along the left edge and behind the rug edge at the bottom-left corner.
2 regions
x 0.00 · y 0.16 · w 0.12 · h 0.69 (high); x 0.00 · y 0.85 · w 0.12 · h 0.15 (high) - Shot compositionTight, angled crop focused on a corner section of the rug; rug extends to the image right and bottom edges and is cropped on the top and right.
- Lighting and shadowEven, diffuse lighting with minimal directional shadowing; slight shadowing along the rug edge where it meets the floor.
1 region
x 0.00 · y 0.80 · w 0.30 · h 0.20 (medium)
Colors
olive green· background field#746B4Cwarm cream· geometric motif- Visible rug corner and edgeBottom-left corner of the rug is visible with a straight finished edge running horizontally along the bottom of the image and a short vertical edge at the left of the rug area.