Fall Wildlife Black Doormat 40 X 70 Cm

Verified claims

Material

Front: 100% coir fibre - renewable, upcycled, biodegradable (split backing), microplastic-free, low-energy, carbon-sequestering.

Durability

Coir's high lignin and PVC backing extend life, but typical use shows significant wear in 6–12 months under cover.

Size fit

40x70 cm mat fits standard doorways and enables a single-step wipe

Shedding

Shedding is heaviest during the first 4–8 weeks of use.

Environmental impact

Shed fibers are organic and biodegrade naturally.

Lifespan

Coir doormat lasts 6–12 months under a covered porch.

Care

Vacuum without beater bar and keep dry to prolong life.

Wear

Wear produces organic debris, not microplastics.

Floor marking

Under dry conditions, PVC backing leaves no floor marks; moisture can cause discoloration.

Fiber retention

PVC backing significantly reduces coir fiber loss.

Mat stability

PVC backing improves mat stability on hard floors and reduces edge curling.

Product record

Title

Fall Wildlife Black Doormat 40 X 70 Cm

Brand

Simons Maison

Price

18 CAD

Availability

In stock

The environmental story of coconut coir

• Coconut palms are perennial crops that fruit year-round for decades, providing a continuously replenished husk supply — unlike slow-regenerating materials such as peat or wood, coir qualifies as rapidly renewable.
• When separated from the PVC backing, the coir fibers are inherently compostable, fully breaking down in soil within 1–3 years under aerobic conditions — allowing the fiber material to return to earth without persistent waste.
• As coir fibers abrade from foot traffic, they break into organic debris without releasing persistent microplastic particles — this means the mat contributes zero synthetic microfiber pollution to the land around your doorstep, a common issue with polypropylene or nylon mats.
• Producing coir mats generally consumes less energy than manufacturing synthetic petroleum-based mats, lowering the embodied carbon of the mat before it even reaches your doorstep.
• Coir fibers contain high levels of lignin, a natural compound that resists compaction and decay, which helps the mat maintain its shape and scraping ability over an extended period and ultimately reduces how often it needs replacing.
• The doormat's coconut fibers are an upcycled raw material from the coconut industry, transforming husks that would otherwise be burned or landfilled into a functional, soil-friendly material — this is the core of its waste-to-resource sustainability story.
• The source trees that yield coir naturally sequester carbon throughout their 60–100 year lifespan, giving the fiber a lower net carbon impact than petroleum-derived synthetics that release stored fossil carbon when produced.

Managing natural fiber shedding and unravelling

• Coir doormats experience their heaviest fiber loss during the first 4–8 weeks of use; this initial break-in shedding is entirely normal and subsides afterward, so regular vacuuming during this window prevents loose fibers from tracking indoors without compromising the mat’s long-term density.
• The doormat’s non-slip PVC backing serves a dual role — it not only prevents slipping on hard floors but also significantly reduces fiber shedding by bonding the coconut bristles more securely than unbacked coir mats, making the 'light unravelling' described by the manufacturer a manageable characteristic rather than a nuisance.