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Vilebrequin

In 1971, a car racing enthusiast named Fred Prysquel sat down at Café Sénéquier in Saint Tropez. Inspired by the onlookers, the talent of artists painting nearby and the legendary ambience of the Côte d'Azur, he sketched a pair of swim trunks on the corner of his table. The trend was launched, and a new label was born. It was in reference to his love for cars and to the small spiral staircase at his first shop that he chose the name Vilebrequin. His swim trunks would be made from spinnaker canvas, a fabric used to manufacture boat sails and known for its quick-drying properties. They were an immediate success! Today, Vilebrequin is an international brand, spanning from Miami to Rio, Dubai to St. Barts, Porto Cervo to Shanghai. The label's soul and authenticity come down to the values of elegance, freedom and innovation. Vilebrequin: the must-have for any man on vacation!

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