
Etro
Embroidered Logo Plain Shirt
This Etro men's long-sleeve button-down shirt is a regular-fit woven cotton (100% cotton) shirt in pale blue, designed as a casual-to-smart-casual layering or standalone top. It features a button-down collar, front placket with pearlescent buttons, single-button barrel cuffs, a curved hem with short side slits, a back yoke seam, and a small tonal embroidered Pegasus logo on the left chest. Made in Europe.
- Color
- Pale Blue
- Material
- 100% cotton weave
- Style
- classic, smart-casual, regular-fit, elevated-basics, minimal
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Color
Specifications
Timeless pale blue cotton shirt with a regular fit, button-down collar, and understated embroidered Pegasus logo.
100% cotton weave, regular fit, button-down collar, pearly buttons, embroidered tone-on-tone Pegasus logo, made in Europe.
- Color
- Pale Blue · blue
- Material
- 100% cotton weave
- Style
- classic, smart-casual, regular-fit, elevated-basics, minimal
- Occasion
- everyday, casual, work, business-casual
- Gender
- male
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Additional Attributes
- 100% cotton weave
- regular fit
- button-down collar
- pearly buttons
- embroidered tone-on-tone Pegasus logo on chest
- made in Europe
- pale blue color
- plain solid design
- timeless versatile style that goes with anything
- must-have wardrobe staple
- understated mythological horse logo
- Etro Italian luxury fashion house
- button-front closure
Product Insights
Embroidered Logo Plain Shirt 375 CAD Regular Roma fit, roomier than slim but not boxy No size 40 in the run Hang to dry; iron with or without steam Casual button-down formality; not for black tie or sharp business suits
Verified claims
- material
- 100% cotton woven shirting
- fit
- Regular Roma fit, roomier than slim but not boxy
- sizing
- Italian collar sizing 38–44, with third-party chest conversions
- size_gap
- No size 40 in the run
- hem
- Standard dress-shirt length cut to stay tucked
- comfort
- Cotton weave supports all-round close-to-skin comfort
- collar
- Button-down collar with a soft roll
- styling
- Pale blue button-down works across casual and soft-tailoring looks
- color
- Baby Blue pastel colourway
- buttons
- Pearlescent buttons with barrel cuffs
- embroidery
- Tonal embroidered Pegasus on the left chest
- made_in
- Made in Europe; Etro's own page states Made in Italy
- care_washing
- Machine wash; do not bleach; professional cleaning is an option
- care_drying_ironing
- Hang to dry; iron with or without steam
- maintenance
- Cotton shirt needs hang-drying and ironing to look crisp
- durability
- Well-detailed cotton construction with topstitching and yoke seam
- variant_availability
- Six sizes, one colourway, all in stock
- fabric_comparison
- 100% cotton for all-round comfort rather than linen texture or Lyocell drape
- formality
- Casual button-down formality; not for black tie or sharp business suits
- gender
- Men's style
Product record
- Title
- Embroidered Logo Plain Shirt
- Brand
- Etro
- Price
- 375 CAD
- Availability
- In stock
Buying Guide
1 comparison · 5 sourcesUses
An easy shirt for a range of outfits
Etro's pale blue button-down is designed to be an easy go-to, with an understated tone-on-tone Pegasus embroidered at the chest. The merchant describes it as a timeless must-have that goes with anything, making it a versatile pick for building different looks.[1]
Product comparison
Compared within this brand.
| Embroidered Logo Plain Shirt: Choose this if you want a timeless, plain pale blue cotton shirt with quiet branding — it's a 100% cotton weave with a button-down collar, pearly buttons, and a small tone-on-tone embroidered Pegasus logo on the left chest, made in Europe. Choose it for everyday versatility in baby blue, offered in sizes 38 through 44. Note that the listing describes a regular fit while the photographed shirt reads as slim-fit on the model, so check the fit against your preference.[1,2] | Essential Blue Shirt: Choose this if you want a timeless, minimalist classic shirt: it is made in Italy from light, stretch cotton poplin (97% cotton, 3% spandex) in a pale blue with tonal mother-of-pearl buttons. Its straight fit tapers slightly at the waist through back shaping seams, with a spread collar and curved shirt-tail hem. Note that the smooth poplin fabric shows fine surface creasing, and sizing runs from 38 to 44.[3,4,5] |
Image Analysis
3 images- 01

Product
Front view of a light blue long-sleeve button-down shirt on a model, showing button-down collar, full front placket with visible buttons, single-button barrel cuffs, rounded hem, and a small tonal embroidered mark on the left chest.
- Overall silhouetteSlim-fit long-sleeve shirt worn on a model, visible from upper thighs to neck with a slightly curved hem that falls below the waistline.
1 region
x 0.06 · y 0.06 · w 0.88 · h 0.79 (high) - Fabric color and finishEven, very light pastel blue fabric with a smooth, matte cotton-like finish and no visible pattern.
1 region
x 0.14 · y 0.12 · w 0.72 · h 0.66 (high) - Front placket and buttonsCentral front placket with a single column of round, pearlescent white buttons spaced vertically; buttonholes visible in the placket.
1 region
x 0.40 · y 0.12 · w 0.20 · h 0.70 (high) - Button-down collarClassic collar with visible small collar points fastened by buttons to the shirt front; collar stands slightly open at the throat.
1 region
x 0.28 · y 0.06 · w 0.44 · h 0.16 (high) - CuffsSingle-button barrel cuffs with visible seam and button on each wrist; cuffs are the same light blue fabric and sit flat.
2 regions
x 0.10 · y 0.72 · w 0.18 · h 0.15 (high); x 0.72 · y 0.72 · w 0.18 · h 0.15 (high) - Left chest embroiderySmall tonal embroidered motif on the left chest area, slightly raised and stitched in a shade close to the shirt color.
1 region
x 0.58 · y 0.30 · w 0.10 · h 0.08 (medium) - Side seams and hemStraight side seams that lead to a gently curved hem with short side slits visible at the lower sides.
1 region
x 0.34 · y 0.72 · w 0.32 · h 0.18 (medium) - Visible stitchingFine topstitching visible along the placket, collar, cuffs, and shoulder seams in matching thread color.
1 region
x 0.25 · y 0.08 · w 0.50 · h 0.72 (high)
Other
Studio product shot showing a model wearing the shirt; neutral light gray gradient background and patterned trousers visible below the shirt; even soft lighting with minimal shadows.
- Model and stylingMale model wearing the shirt; hands relaxed at sides and head turned slightly to the right.
1 region
x 0.06 · y 0.00 · w 0.88 · h 1.00 (high) - BackgroundPlain neutral light gray to white gradient backdrop with no props or additional scenery.
- Visible trousersPatterned dark trousers with a paisley-like motif visible from the upper thighs downward; trousers are not part of the shirt product.
1 region
x 0.22 · y 0.79 · w 0.56 · h 0.20 (high) - Lighting and shadowSoft, diffused studio lighting creating even illumination and faint soft shadows under the hem and along the arm creases.
Colors
very light blue· shirt bodypearl white· buttonstonal light blue· embroidery- Overall silhouetteSlim-fit long-sleeve shirt worn on a model, visible from upper thighs to neck with a slightly curved hem that falls below the waistline.
- 02

Product
Light blue long-sleeve button-down shirt shown on a model from chest up; visible features include a button-down collar, front placket with visible buttons, tonal embroidered logo on left chest, shoulder seam and long sleeve with cuff partially visible.
- CollarPointed button-down collar with visible collar points fastened by small buttons; collar shows a smooth woven fabric with a soft roll
1 region
x 0.30 · y 0.06 · w 0.45 · h 0.16 (high) - Front placket and buttonsCenter front placket with vertically aligned round, slightly translucent buttons sewn through the placket; buttonholes visible on the left placket edge
1 region
x 0.26 · y 0.20 · w 0.18 · h 0.64 (high) - Left chest embroiderySmall tonal embroidered logo or motif located on the left chest area, stitched in a matching light blue thread and slightly raised from the shirt surface
1 region
x 0.50 · y 0.36 · w 0.12 · h 0.12 (high) - Shoulder seamVisible shoulder seam running from collar toward the sleeve with topstitching following the shoulder line
1 region
x 0.56 · y 0.16 · w 0.40 · h 0.14 (high) - Sleeve and cuffLong sleeve visible on the right side of the image with a partly visible cuff folded at the wrist area and soft fabric drape at the elbow area
2 regions
x 0.58 · y 0.34 · w 0.38 · h 0.58 (high); x 0.02 · y 0.78 · w 0.28 · h 0.20 (medium) - Fabric textureSmooth, tightly woven plain weave fabric with a slight sheen under studio lighting
Other
Studio product shot showing a male model cropped from the lower face to mid-hip against a neutral light gradient background. Even soft lighting with mild shadowing beneath collar and along seams. Image is vertically oriented and tightly cropped to focus on upper body and shirt details.
- Model cropImage includes the model's lower face, neck and torso cropped at mid-hip; no hands fully shown, one wrist area partly visible
1 region
x 0.00 · y 0.00 · w 0.95 · h 0.95 (high) - Background and lightingNeutral light gray to off-white gradient background with soft, even studio lighting producing gentle shadows along garment folds
- Image cropTight crop emphasizing shirt front and collar; right edge crops part of the right sleeve
1 region
x 0.62 · y 0.00 · w 0.38 · h 1.00 (high)
Colors
light pastel blue· shirt bodypearl off-white· buttonstonal light blue· embroidery- CollarPointed button-down collar with visible collar points fastened by small buttons; collar shows a smooth woven fabric with a soft roll
- 03

Product
Rear view of a light blue long-sleeve button shirt worn by a model; visible features include a straight back with a yoke seam, curved hem, long sleeves with buttoned cuffs, and a spread collar seen from behind.
- Rear panel and back seamFlat rear shirt panel with a horizontal yoke seam across the upper back and a single vertical seam running down the center of the lower back area.
1 region
x 0.18 · y 0.10 · w 0.64 · h 0.72 (high) - Collar (rear view)Spread collar seen from the rear with visible collar stand and a clean folded edge, matching the shirt color.
1 region
x 0.36 · y 0.03 · w 0.28 · h 0.09 (high) - Sleeve constructionLong set-in sleeves with visible sleeve seams running along the arm; slight natural creasing along the sleeve length.
2 regions
x 0.08 · y 0.20 · w 0.28 · h 0.60 (high); x 0.64 · y 0.20 · w 0.28 · h 0.60 (high) - Cuffs and buttonsButtoned barrel cuffs on both sleeves with visible light-colored buttons; each cuff shows two buttons in a vertical arrangement.
2 regions
x 0.07 · y 0.74 · w 0.16 · h 0.16 (high); x 0.77 · y 0.74 · w 0.16 · h 0.16 (high) - Hem shapeCurved shirt hem that drops lower at the center back, finished with a narrow stitched edge.
1 region
x 0.20 · y 0.78 · w 0.60 · h 0.18 (high) - Fabric appearanceSmooth, tightly woven fabric with a light sheen consistent with cotton poplin or similar shirting material; surface appears uniform and untextured at this scale.
1 region
x 0.18 · y 0.12 · w 0.64 · h 0.66 (high) - Logo or embroideryNo visible logo or embroidery on the rear panel or sleeves in this view.
Other
Studio shot showing a model from behind against a plain light gray to white gradient background; even soft lighting with minimal shadowing; lower body shows patterned pants not part of the shirt.
- Shot compositionCropped full-back view of a standing model, framed from head to upper thighs, centered horizontally.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (medium) - Background and lightingUniform light gray to white gradient background with soft, diffuse studio lighting and minimal harsh shadows.
- Visible model partsModel's neck, lower face in profile, hands and wrists are visible and provide scale; patterned trousers visible below the shirt hem.
2 regions
x 0.30 · y 0.00 · w 0.40 · h 0.18 (high); x 0.20 · y 0.82 · w 0.60 · h 0.18 (high)
Colors
pale light blue· shirt body#C6CCE1off-white· buttons#F1F1F1- Rear panel and back seamFlat rear shirt panel with a horizontal yoke seam across the upper back and a single vertical seam running down the center of the lower back area.
Variants
6 SKUs| SKU | Title | Price | Avail |
|---|---|---|---|
| 4615613 | Embroidered Logo Plain Shirt - Baby Blue - 38 | CA$375.00 | Yes |
| 4615614 | Embroidered Logo Plain Shirt - Baby Blue - 39 | CA$375.00 | Yes |
| 4615615 | Embroidered Logo Plain Shirt - Baby Blue - 41 | CA$375.00 | Yes |
| 4615616 | Embroidered Logo Plain Shirt - Baby Blue - 42 | CA$375.00 | Yes |
| 4615617 | Embroidered Logo Plain Shirt - Baby Blue - 43 | CA$375.00 | Yes |
| 4615618 | Embroidered Logo Plain Shirt - Baby Blue - 44 | CA$375.00 | Yes |