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Designers Men - Men's collections

Joseph Ettedgui, considered a genius within the retail business, opened his very first store in London in 1972. There, he made a name for himself at the heart of the fashion industry by selling the designs of emerging talents, like Kenzo Takada and John Galliano. During the 1980s, Joseph launched his own label. Even today, his understated collections are incomparably chic, composed of essentials in perfectly executed cuts. After his death, Louise Trotter took his place as the company's artistic director, aspiring to continue the work of her predecessor.

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