Ami
Croissant Charm Key Holder
Key holder charm in the shape of a croissant, made from faux-brass Zamak with a glossy enamel finish and gold-tone metal trim. It features a ring and lobster clasp closure, measures 5 cm in length, and includes engraved 'ami' branding on the charm and hardware. Designed by Ami (Alexandre Mattiussi), it functions as a decorative keychain or bag accessory.
- Color
- Faux-Brass
- Material
- Faux-Brass Zamak
- Gender
- unisex
- Style
- parisian, playful, trendy
- Category
- Apparel & Accessories > Clothing Accessories
Color
Size
Specifications
A playful croissant-shaped key holder featuring a trendy Parisian monogram and faux-brass Zamak construction.
Faux-brass Zamak material, ring and hook closure, croissant design with monogram, length 5 cm
- Color
- Faux-Brass · yellow
- Material
- Faux-Brass Zamak
- Style
- parisian, playful, trendy
- Occasion
- everyday, gift
- Gender
- unisex
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing Accessories
Additional Attributes
- faux-brass Zamak construction
- ring and hook closure
- croissant-shaped charm
- trendy Parisian monogram
- length 5 cm
- designed by Alexandre Mattiussi
- casual-chic Parisian style
- fun monogram charm
- key holder accessory
- iconic French pastry motif
Product Insights
The Croissant Charm Key Holder by Ami is a 220 CAD accessory that uses a debossed monogram on a croissant-shaped zamak charm with a faux-brass finish that wears to a two-tone patina. Its spring-loaded ring-and-hook closure locks to prevent accidental detachment and allows clipping onto bag handles or keys, but the metal hardware may scratch keys or bag surfaces; storing in a dust bag and wiping with dry microfiber is recommended. The croissant references a French pastry, directly extending Ami's Parisienne identity, and costs about half of Loewe's seasonal food charms.
Verified claims
- Cultural reference
- Croissant references a French pastry, setting it apart from competitors.
- Brand marking
- Ami's monogram is debossed across the charm and remains legible as the finish ages.
- Wear pattern
- Faux-brass finish wears to a two-tone patina over time.
- Care
- Store in dust bag and wipe with dry microfiber.
- Parisian iconography
- The croissant charm is a direct extension of Ami's Parisienne identity, using a literal French culinary icon as a geographically specific brand symbol.
- Versatility
- The spring-loaded ring-and-hook closure allows it to be clipped onto bag handles or keys for daily use.
- Closure
- Spring-loaded ring-and-hook closure locks, preventing accidental detachment like split rings cannot.
- Bag charm
- Ring-and-hook closure clips onto purse handles or bag straps as easily as onto a keyring.
- Scratching
- Metal hardware may scratch keys or bag surfaces on contact.
- Price position
- Costs 220 CAD, about half of Loewe's seasonal food charms.
- Attachment
- Secure spring-loaded ring-and-hook closure works as both keychain and bag charm.
- Design
- Debossed Ami monogram on croissant shape gives instant brand recognition and French-café identity.
- Engraving
- Engraved Ami monogram stays legible even after plating wears.
- Monogram
- Debossed monogram on croissant shape ensures durable brand visibility tied to Ami's Parisienne identity.
- Scratch risk
- The zamak charm can scratch keys and bag hardware; the closure reduces movement to lower risk.
- Finish wear
- The charm's finish can be scratched by keys and bag hardware; use the included dust bag for storage.
- Construction
- Zamak with brass-toned plating that tarnishes and develops a two-tone worn look; dry-buff cleaning only.
Product record
- Title
- Croissant Charm Key Holder
- Brand
- Ami
- Price
- 220 CAD
- Availability
- In stock
Image Analysis
2 images- 01
Product
A croissant-shaped enamel charm attached to gold-tone metal keychain hardware comprising a lobster clasp and two connecting rings.
- Charm shapeThree-dimensional croissant-shaped charm with curved crescent form and tapered ends, shown facing forward with interior arc visible.
1 region
x 0.30 · y 0.55 · w 0.43 · h 0.29 (high) - Charm finishGlossy yellow enamel coating on the croissant surfaces with reflective highlights and smooth appearance.
1 region
x 0.34 · y 0.60 · w 0.35 · h 0.22 (high) - Charm trimRaised metallic gold-tone ridges and edge trim accenting each croissant segment and the tips, with a polished reflective finish.
1 region
x 0.34 · y 0.58 · w 0.33 · h 0.21 (high) - Hardware assemblyGold-tone metal lobster clasp connected to a small swivel link and two concentric round rings; charm hangs from the larger ring via a small jump ring.
1 region
x 0.27 · y 0.06 · w 0.34 · h 0.46 (high) - Clasp marking“ami”
1 region
x 0.29 · y 0.06 · w 0.10 · h 0.13 (medium) - Ring marking“ami”Partial
1 region
x 0.32 · y 0.31 · w 0.12 · h 0.13 (medium)
Other
Studio-style product shot on a plain light background with soft shadowing and top-left lighting; slight vignette shadow under the charm.
- Background and surfaceEven light neutral background with subtle cool-white tone and no visible props or packaging.
- Lighting and shadowSoft diffuse lighting from upper-left producing gentle highlights on glossy enamel and a soft shadow below and slightly right of the charm.
- Shot compositionProduct positioned slightly above center with charm toward the lower half and clasp toward the top; image oriented portrait.
Colors
mustard yellow enamel· charm body#E3A53Eantique gold metallic· metal hardware and trim#B38D4B- Charm shapeThree-dimensional croissant-shaped charm with curved crescent form and tapered ends, shown facing forward with interior arc visible.
- 02
Product
Close-up view of a gold-tone metal croissant-shaped key charm hanging from a split key ring; the front face has an engraved brand name and a recessed outline following the croissant shape.
- Overall shapeCroissant-shaped metal charm with rounded outer silhouette and an inner recessed curve that follows the croissant form, showing a notch at the lower center.
1 region
x 0.06 · y 0.21 · w 0.88 · h 0.66 (high) - Attachment hardwareCircular split key ring connected by a small round jump ring to a short welded loop on the charm; the split ring is visible in the upper left.
1 region
x 0.02 · y 0.02 · w 0.36 · h 0.28 (high) - FinishSmooth reflective gold-tone metal finish on the charm and hardware with subtle specular highlights and soft diffuse reflections.
- Edge detailRaised outer rim and a thin recessed outline engraved into the front face that traces the croissant contour, creating a two-level surface.
1 region
x 0.06 · y 0.28 · w 0.86 · h 0.56 (high) - Underside viewLower inner area reveals the charm's thickness and faceted internal shaping visible through the central cutout, showing additional depth and shadowing.
1 region
x 0.28 · y 0.66 · w 0.54 · h 0.24 (high) - Brand engraving“ami alexandre mattiussi”
1 region
x 0.30 · y 0.38 · w 0.46 · h 0.16 (high)
Other
Studio-style close-up photograph on a white background with soft shadows; composition crops the top-left of the split ring and shows the charm centered and slightly rotated.
- Background and surfaceEven white background and surface with soft shadow beneath the charm indicating directional top-right lighting.
- Shot compositionTight detail shot framing the charm centrally and cropping part of the key ring at the top-left; charm is slightly rotated clockwise.
- Lighting and shadowSoft, diffused lighting with gentle specular highlights on metal and a soft shadow cast below and to the right of the charm.
Colors
gold-tone· charm body#C6994Dgold-tone· key ring and jump ring- Overall shapeCroissant-shaped metal charm with rounded outer silhouette and an inner recessed curve that follows the croissant form, showing a notch at the lower center.