
Acne Studios
Face Logo Oversized Turned-Up Cuff Toque
This Acne Studios toque is a 100% wool knit beanie with an oversized turned-up cuff and an embroidered face patch logo. It serves as a cold-weather headwear accessory for everyday wear, offering warmth and a distinctive branded look. Customer reviews highlight its thick, warm construction, though some note that the fit can run large or vary.
- Material
- 100% wool
- Gender
- unisex
- Style
- casual, streetwear, oversized
- Category
- Apparel & Accessories > Clothing Accessories > Hats
Color
Size
Specifications
Oversized cuff toque with tone-on-tone embroidered face logo from Acne Studios.
Oversized turned-up cuff, embroidered face patch, ribbed knit, 100% wool.
- Material
- 100% wool
- Style
- casual, streetwear, oversized
- Occasion
- everyday, casual
- Gender
- unisex
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing Accessories > Hats
Additional Attributes
- oversized turned-up cuff
- tone-on-tone embroidered face logo
- ribbed knit construction
- luxurious 100% wool
- crest design from Swedish label Acne Studios
- pull-on style
Product Insights
Acne Studios' Face Logo Oversized Turned-Up Cuff Toque is a 100% wool beanie with a natural abrash that gives each black toque a subtly unique shade. Its tone-on-tone logo provides an understated insider cue, while the oversized turn-up cuff is the primary brand signifier. At CAD 250, it undercuts luxury rivals like Gucci and Prada by 20-30%, delivering thick warmth for very cold temperatures. However, authenticity is key: replicas often feature a crooked logo and larger fit, whereas the authentic piece has a straight, blended logo and a standard beanie fit. The wool requires careful hand washing and drying flat to preserve its character, making the tradeoff between luxury savings and delicate care a central consideration.
Verified claims
- Wool abrash
- 100% wool produces natural abrash, so each toque's black shade is subtly unique.
- Price advantage
- CAD 250 pure wool toque: 20-30% savings over Gucci, Prada beanies.
- Understated branding
- Tone-on-tone logo emerges from wool for an understated insider cue.
- Authenticity
- Crooked tone-on-tone face logo indicates a replica.
- Silhouette
- Oversized turn-up cuff, not the subtle logo, is the primary Acne Studios brand signifier.
- Design
- Oversized cuff and tone-on-tone logo distinguish this toque from luxury rivals
- Warmth
- Thick, warm knit suitable for very cold temperatures.
- Outperformance
- Better than any retail hat, a buyer reports.
- Replica sizing
- Replica versions often fit larger than the authentic beanie.
- Face logo
- Authentic face logo is straight and tone-on-tone, blending into the knit.
- Labels and stitching
- Clean stitching and the think climate wash tag phrase mark authenticity.
- Fit
- Authentic beanies have an oversized cuff and a standard beanie fit.
- Care instructions
- Hand-wash cold with wool detergent and dry flat; dry cleaning is also safe.
- Visual character
- Harsh washing destroys the wool's natural shade variation and the logo's sculpted depth.
- Wool character
- 100% wool knit produces natural shade variation, enhancing the tone-on-tone logo's depth.
- Care routine
- 100% wool requires hand washing in cold water and laying flat to dry.
- Value
- At 250 CAD, this 100% wool toque is priced below Gucci, Prada, and Burberry logo beanies.
Product record
- Title
- Face Logo Oversized Turned-Up Cuff Toque
- Brand
- Acne Studios
- Price
- 250 CAD
- Availability
- In stock
Image Analysis
1 images- 01

Product
Front-facing black knit beanie with a wide turned-up cuff and a small rectangular face-logo patch centered on the cuff.
- Overall shapeSingle-piece knit beanie shown flat-front with a rounded dome top and a wide turned-up cuff at the bottom.
1 region
x 0.06 · y 0.06 · w 0.88 · h 0.74 (high) - Cuff constructionWide folded-up cuff with vertical ribbed knit pattern that is visually thicker than the dome section.
1 region
x 0.06 · y 0.54 · w 0.88 · h 0.28 (high) - Dome knit textureUpper dome shows a tighter ribbed knit with subtle vertical ridges and a slightly rounded seam at the crown.
1 region
x 0.18 · y 0.06 · w 0.64 · h 0.60 (high) - Face-logo patchSmall rectangular stitched patch centered on the cuff containing a minimal face motif of two small dot eyes and a short horizontal mouth line.
1 region
x 0.41 · y 0.66 · w 0.18 · h 0.08 (high) - Patch detail text or marks“Two small square/dot marks above a short horizontal line composing a simple face; no other legible text visible on the patch.”
1 region
x 0.41 · y 0.66 · w 0.18 · h 0.08 (high)
Other
Studio flat-lay product shot on a white background with soft shadow below the cuff; centered composition and even lighting.
- Shot compositionBeanie placed flat on a uniform white background, centered in the frame and photographed from above at a straight frontal angle.
- Lighting and shadowEven, diffused lighting with a faint soft shadow visible below the cuff indicating top-down illumination.
- Image qualityHigh-resolution, sharp focus on knit texture and patch; no visible noise or blur.
Colors
deep black· main knit#0D0D0Eblack patch· face-logo patch#0D0E11- Overall shapeSingle-piece knit beanie shown flat-front with a rounded dome top and a wide turned-up cuff at the bottom.
Documents & Data
Reddit Insights
4 threads · r/FashionReps, r/DesignerReps, r/AcneStudiosReddit users find the Acne Studios face logo beanie stylish, warm, and a popular item, though fit varies and replica quality can be hit-or-miss.
Overall positive for aesthetics and functionality, but concerns about authenticity, sizing inconsistencies between retail and replicas, and potential quality issues with fakes keep sentiment mixed.
Themes
Use Cases
- Everyday winter accessory
Watch Out For
Compared To
vs Authentic Acne Studios beanie
Replicas are often praised for matching the quality and warmth of the retail version at a lower price, but may fit larger and have minor logo flaws.
Source Threads
Replica Acne beanie is thick, warm, and high quality
Wearing this right now. Better than any retail hat I've bought. Shit is thick and warm but not heavy or uncomfortable at all. I love it.
u/[deleted]r/FashionRepsView thread →
Replica beanie quality is good but sizing runs large
I have this in hand and the quality is on point for the price. It is just really big, i dont know if Acne has these models in different sizes, but for what ive seen this is bigger than the popular auth model of the beanie. Anyway its warm.
u/Routine-Inspector712r/DesignerRepsView thread →
Fit of the non-distressed face patch beanie is like a regular beanie
I own the non-distressed version of this style (mine is 100% wool, but I think others in this style might have a blend or be in cotton?) - it fits much more like a typical beanie and less tight than the chunky-knit face patch beanies in my experience!
u/reportabitchr/AcneStudiosView thread →
Legit check: crooked face logo and wonky stitching indicate fake
cant say for certain cause i dont have one of these but it looks a bit fake. the face is not entirely straight judging from the photo, the stitching on the size tag also looks a little wonky and the label also says ‘think climate, air garment to refresh instead of washing’, the first part of which sounds like bad google translate
u/crunchynut33r/AcneStudiosView thread →