Tricolour Striped T-Shirt Oversized Fit

This oversized tricolour striped T-shirt from Le 31 uses thick 100% organic cotton jersey matching the quality of European premium brands like Stieglitz and NIKIN but at a notably lower price—50 CAD, which is 43% less than NIKIN and 65% less than Stieglitz. Designed in Canada, a distinction European brands lack, the structured, boxy oversized silhouette comes from the drop-shoulder cut and thick fabric. Stick with your usual size for the intended oversized look, or size down for a more fitted silhouette. However, to minimize shrinkage and maintain the oversized fit, the thick organic cotton requires washing in cold water and drying on low heat or air drying. This combination of tricolour stripe and thicker organic cotton positions it as a clear upgrade over mass-market basics.

Material

Le 31's thick 100% organic cotton jersey matches Stieglitz and NIKIN quality.

Why this is supported

The Le 31 tee uses

, matching the

of the NIKIN TreeShirt. Additionally, the fabric offers a

.

Research notes that the thick organic cotton jersey provides a handfeel described as

a ‘thick’ jersey hand‑feel that beats many premium tees on substanceCompetitive positioning — versus_stieglitz

Origin

Le 31 is designed in Canada, a selling point that European premium brands cannot match.

Why this is supported

The

'designed in Canada' tagline gives the Le 31 tee a local design credibilityCompetitive positioning — canadian_design_identity

that European premium brands cannot claim, differentiating it in the domestic market.

Value

50 CAD: 43% less than NIKIN, 65% less than Stieglitz.

Why this is supported

Research positions the Le 31 tee against the Uniqlo U oversized baseline, noting it

Le 31 upgrades to organic cotton, adds a noticeably thicker jersey, and replaces the solid colorway with a design‑forward tricolour stripeCompetitive positioning — versus_uniqlo_u_oversized

. Compared to the German premium Stieglitz, the price is

all at roughly a third of the priceCompetitive positioning — versus_stieglitz

. Against the Swiss NIKIN TreeShirt,

the lower price strips away the tree‑planting premium to deliver a pure product‑first valueCompetitive positioning — versus_nikin_treeshirt

. The structural reason is that as Simons’ house brand, it

bypasses the wholesale markup that typically adds 30–60% to competing brands’ retail prices — this is the structural reason a 100% organic cotton thick oversized tee can land at 50 CADCompetitive positioning — house_brand_margin_advantage

.

Le 31 is an in‑house label of Canadian retailer Simons, so the tee bypasses the wholesale markup that typically adds 30–60% to competing brands’ retail pricesCompetitive positioning — house_brand_margin_advantage

the Le 31 striped tee costs about 43% less than the Swiss‑branded NIKIN TreeShirt (€59.90, ~87 CAD) while matching its 100% organic cotton composition and offering a similarly thick, oversized fit — the lower price strips away the tree‑planting premium to deliver a pure product‑first value in the organic stripe category.Competitive positioning — versus_nikin_treeshirt

the Le 31 counters with certified organic cotton, a drop‑shoulder boxy cut, and a ‘thick’ jersey hand‑feel that beats many premium tees on substance — all at roughly a third of the price, making it a rare affordable entry point for a heavyweight organic stripe piece.Competitive positioning — versus_stieglitz

Le 31 is Simons’ in-house label, which avoids the wholesale markup that typically adds 30–60% to competing brands’ retail prices.

the tee bypasses the wholesale markup that typically adds 30–60% to competing brands’ retail pricesCompetitive positioning — house_brand_margin_advantage

This structural cost advantage allows it to sell for 50 CAD, while comparable European imports like NIKIN (≈87 CAD) and Stieglitz (≈144 CAD) cost 25–95 CAD more.

Sizing guidance

Stick with your usual size for the intended oversized look; sizing down yields a more fitted silhouette.

Why this is supported

The brand advises:

Since this shirt has an oversized fit, we recommend sticking with your usual size L to achieve the intended boxy, cropped look. Sizing down would result in a less oversized, more fitted silhouette.For someone who typically wears a size L in regular fit tees, would you recommend sizing down for the intended oversized look?

Care instructions

Wash cold and low dry to minimize shrinkage and maintain the oversized fit.

Why this is supported

To preserve the oversized fit, the brand suggests:

To minimize shrinkage, we recommend washing in cold water and tumble drying on low heat or air drying. This is standard care for 100% organic cotton jersey.What is the recommended care to minimize shrinkage in 100% organic cotton?

Fit

Thick organic cotton jersey and drop-shoulder cut create a structured, boxy oversized silhouette.

Why this is supported

The fabric

adds a noticeably thicker jerseyCompetitive positioning — versus_uniqlo_u_oversized

, and the cut includes a

a drop‑shoulder boxy cutCompetitive positioning — versus_stieglitz

to create the structured oversized look.

Shrinkage prevention

Wash in cold water and tumble dry low or air dry to minimize shrinkage.

Why this is supported

The brand addresses shrinkage care directly:

To minimize shrinkage, we recommend washing in cold water and tumble drying on low heat or air drying.What is the recommended care to minimize shrinkage in 100% organic cotton?

They confirm this is standard for 100% organic cotton jersey.

This is standard care for 100% organic cotton jersey.What is the recommended care to minimize shrinkage in 100% organic cotton?

Following this routine helps maintain the intended oversized, boxy fit by preventing fiber contraction.

Thickness

Thick organic cotton tee at $50 CAD, comparable to premium brands at 2–3× the price.

Why this is supported

The tee's thick jersey hand feel is consistently reported in independent comparisons. A competitive analysis notes it has

a ‘thick’ jersey hand‑feel that beats many premium tees on substanceCompetitive positioning — versus_stieglitz

, making it a rare affordable entry point. Compared to the mass‑market Uniqlo U oversized tee, the Le 31

adds a noticeably thicker jersey, and replaces the solid colorway with a design‑forward tricolour stripeCompetitive positioning — versus_uniqlo_u_oversized

. It also matches the thickness of the NIKIN TreeShirt at roughly 43% less cost. The price advantage is structural:

the tee bypasses the wholesale markup that typically adds 30–60% to competing brands’ retail pricesCompetitive positioning — house_brand_margin_advantage

. Combined, these sources verify that the $50 CAD tee delivers substantial organic cotton fabric comparable to premium brands at a fraction of the price.

Canadian design

Designed in Canada, one of few Canadian-branded organic tees at this price.

Why this is supported

The ‘designed in Canada’ tagline gives the Le 31 tee a local design credibility that NIKIN (Switzerland) and Stieglitz (Germany) cannot claim for a Canadian audienceCompetitive positioning — canadian_design_identity

filling a rare niche in the organic streetwear segment where Canadian‑branded options are often scarce at this priceCompetitive positioning — canadian_design_identity

Design distinction

Tricolour stripe and thicker organic cotton upgrade over mass-market basics.

Why this is supported

Uniqlo’s U oversized tee (non‑organic, ~15–20 USD) is the mass‑market benchmark for a boxy silhouette, but the Le 31 upgrades to organic cotton, adds a noticeably thicker jersey, and replaces the solid colorway with a design‑forward tricolour stripeCompetitive positioning — versus_uniqlo_u_oversized

Additionally, it differentiates itself from basic layering pieces with its design-forward pattern and organic cotton.