
Djab
St-Viateur Bagel T-Shirt
The St-Viateur Bagel T-Shirt is a short-sleeve crew neck T-shirt made from lightweight 100% cotton jersey with a regular fit. The front features a centered multi-color graphic of a bagel with the text 'ST-VIATEUR BAGEL' and 'MONTREAL,' plus 'DEPUIS 1957' in white lettering on a blue background. It is designed for casual wear as a novelty T-shirt.
- Material
- 100% cotton jersey
- Style
- regular-fit
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Color
Size
Specifications
A lightweight, regular fit T-shirt made from 100% cotton jersey with a crew neck and novelty bagel design.
Lightweight cotton jersey fabric, comfortable crew neck, regular fit.
- Material
- 100% cotton jersey
- Style
- regular-fit
- Gender
- male
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Additional Attributes
- lightweight construction
- 100% cotton jersey fabric
- crew neckline
- regular fit silhouette
Product Insights
The St-Viateur Bagel T-Shirt by Djab channels the artisanal legacy of St-Viateur Bagel—hand-rolled, honey-boiled, wood-fired, family-run since 1957—and its pop-culture currency from appearances in 'Stuber', 'Heated Rivalry', and Netflix, which nearly tripled sales. Priced at 29 CAD, it offers a fraction of the cost of the 68 CAD Roots collaboration, though it is made from lightweight 100% cotton jersey that shrinks 3–5% with tumble drying and is neither organic nor Canadian-made. Endorsed by Prince Charles and Montreal's mayor, the blue shirt with 'Bagel, anyone?' graphic remains nationally available via Simons.
Verified claims
- Heritage
- The tee represents St-Viateur Bagel's artisanal legacy: hand-rolled, honey-boiled, wood-fired, family-run since 1957.
- Pop culture
- The tee has appeared in 'Stuber', 'Heated Rivalry', and on Netflix, nearly tripling sales.
- Screen appearances
- Worn in 'Stuber' (2019) and 'Heated Rivalry' (2025).
- Color
- Blue — the same color worn in 'Stuber' and 'Heated Rivalry'.
- Graphic
- Bagel, anyone? text graphic, not commissioned art.
- Material
- 100% cotton jersey; not organic or made in Canada.
- Price comparison
- At 29 CAD, this novelty tee costs under half the 68 CAD Roots collaboration.
- Wear-in
- Lightweight 100% cotton jersey (150–180 GSM) that softens with washing and shrinks 3–5% if tumble-dried.
- Care
- Wash inside out in cold water and air dry without bleach or fabric softener.
- National availability
- Nationally available via Simons, remained in stock during the Heated Rivalry demand surge.
- Celebrity endorsements
- Endorsed by Prince Charles and Montreal's mayor; worn in film and TV.
Product record
- Title
- St-Viateur Bagel T-Shirt
- Brand
- Djab
- Price
- 29 CAD
- Availability
- In stock
Image Analysis
2 images- 01

Product
Front view of a short-sleeve crew-neck royal blue T-shirt with a centered multi-color chest graphic and printed text.
- Silhouette and fitShort-sleeve T-shirt with a standard crew neck worn untucked at front with a relaxed fit on the model.
1 region
x 0.15 · y 0.12 · w 0.70 · h 0.50 (high) - NecklineCrew neck with a narrow ribbed collar in the same royal blue fabric as the shirt.
1 region
x 0.35 · y 0.10 · w 0.30 · h 0.08 (high) - SleevesShort sleeves ending above the mid-bicep with a straight hem; left sleeve visible at natural shoulder seam.
2 regions
x 0.15 · y 0.18 · w 0.20 · h 0.18 (high); x 0.65 · y 0.18 · w 0.20 · h 0.18 (high) - Chest graphicCentered circular yellow bagel cartoon with facial features, arms, legs and white outline; graphic has small scattered dark speckles representing seeds.
1 region
x 0.34 · y 0.24 · w 0.22 · h 0.17 (high) - Printed curved headline“Arc of white uppercase text above the graphic reading ST-VIATEUR BAGEL.”
1 region
x 0.20 · y 0.18 · w 0.60 · h 0.12 (high) - Printed location line“Straight white uppercase text below the graphic reading MONTREAL.”
1 region
x 0.30 · y 0.39 · w 0.40 · h 0.08 (high) - Printed date line“Small white uppercase text under MONTREAL reading DEPUIS 1957.”
1 region
x 0.34 · y 0.44 · w 0.32 · h 0.05 (high) - Fabric appearanceKnit fabric with a smooth, slightly matte surface consistent with cotton or cotton-blend jersey.
1 region
x 0.24 · y 0.20 · w 0.52 · h 0.36 (medium) - Waist hem and tuckFront hem of the shirt is slightly lifted and partially tucked into the waistband, revealing an inner striped fabric layer beneath.
1 region
x 0.28 · y 0.52 · w 0.44 · h 0.16 (high)
Other
Studio-front product shot showing a model wearing the T-shirt against a plain light background, with jeans and a black cap as props; soft even lighting with minimal shadowing.
- Shot compositionVertical three-quarter portrait framing showing the model from head to upper thighs, centered slightly left of image center.
1 region
x 0.06 · y 0.02 · w 0.88 · h 0.96 (high) - BackgroundUniform light neutral background with no visible texture or props.
- Model and styling propsMale model wearing faded blue jeans and holding a black baseball cap in the left hand; a striped inner garment is visible at the waist.
1 region
x 0.20 · y 0.58 · w 0.60 · h 0.38 (high) - LightingSoft, even studio lighting from front-left producing mild shadows along the model's right side and under the chin.
- Image qualityHigh-resolution image with clear detail and accurate color rendering; no visible noise or compression artifacts.
Colors
royal blue· main body#0A6CE3bright yellow· bagel graphic#FCD34Cwhite· printed text and graphic outline- Silhouette and fitShort-sleeve T-shirt with a standard crew neck worn untucked at front with a relaxed fit on the model.
- 02

Product
Rear view of a short-sleeve crewneck t-shirt in a saturated blue color worn by a model; visible features include neckline ribbing, short sleeves with folded hem, side seams, and a straight hem that rests at the model's hip.
- Overall silhouetteBack view of a fitted short-sleeve t-shirt with a straight hem that sits at the model's hip and a regular shoulder seam.
1 region
x 0.15 · y 0.12 · w 0.70 · h 0.66 (high) - NecklineClose-fitting crewneck with a narrow ribbed collar visible at the back of the neck.
1 region
x 0.40 · y 0.06 · w 0.20 · h 0.12 (high) - SleevesShort sleeves ending above the mid-upper arm with a visible folded and stitched hem.
2 regions
x 0.12 · y 0.22 · w 0.28 · h 0.20 (high); x 0.60 · y 0.22 · w 0.23 · h 0.20 (high) - Fabric surfaceSmooth knit fabric with fine visible weave texture and slight creasing on the lower back.
1 region
x 0.30 · y 0.30 · w 0.40 · h 0.40 (high) - Seams and stitchingShoulder seam visible along the top of the shoulder and single-needle hem stitching visible at the bottom edge.
2 regions
x 0.20 · y 0.10 · w 0.60 · h 0.18 (medium); x 0.25 · y 0.72 · w 0.50 · h 0.06 (medium) - Visible markingsNo printed graphics, logos, labels, or text visible on the back of the t-shirt.
Other
Studio shot showing the model from behind against a neutral light gray to white background; even soft lighting with minimal shadows and the model cropped at mid-thigh.
- Model poseMale model standing with torso turned away from camera showing the back of the shirt and head turned slightly to the left in profile.
1 region
x 0.08 · y 0.02 · w 0.84 · h 0.96 (high) - Background and lightingEven, diffused studio lighting on a plain light gray to white background producing soft, minimal shadows.
- Supporting clothingBlue t-shirt is worn with mid-blue faded denim jeans visible at the bottom of the frame.
1 region
x 0.20 · y 0.74 · w 0.60 · h 0.24 (high)
Colors
cobalt blue· body#046DE2- Overall silhouetteBack view of a fitted short-sleeve t-shirt with a straight hem that sits at the model's hip and a regular shoulder seam.
Documents & Data
Customer Reviews
2 total2 reviews · out of 5
Wish for females
Good quality heavy tee. Bit stifling around the neck area. Wish it came in female sizing, it feels quite boxy on the shoulders to be unisex even. I’m still keeping it though, love the blue. The white version was too obv boxy for me.
Love it !
Fit is perfect. Love the colour and they truly are the best bagels !