
Le 31
Faded Plaid Flannel Shirt Modern Fit
This is a men's long-sleeve flannel shirt from Le 31 by Simons, designed in Canada with a modern fit that hugs the body through fitted shoulders and narrow sleeves. It is made from soft 100% organic cotton flannel in a faded olive and off-white plaid pattern, featuring a spread collar, button placket, barrel cuffs, and a center back box pleat. Suitable for casual everyday wear and layering, this shirt provides a structured yet comfortable option for cooler weather.
- Material
- 100% organic cotton flannel
- Style
- modern
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Color
Size
Specifications
Modern fit flannel shirt made from soft 100% organic cotton with a faded plaid pattern.
Modern fit with fitted shoulders and narrow sleeves; soft 100% organic cotton flannel fabric; faded plaid pattern.
- Material
- 100% organic cotton flannel
- Style
- modern
- Gender
- male
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Additional Attributes
- modern fit
- fitted shoulders
- narrow sleeves
- cut to hug the body
- soft 100% organic cotton flannel
- faded plaid pattern
- exclusive design from Canada
Product Insights
The Le 31 Faded Plaid Flannel Shirt presents a modern fit with a consistent slim cut, fitted shoulders, and narrow sleeves, running true to size. Made from un-pre-shrunk 100% organic cotton flannel that may shrink on first wash, the brushed fabric feels like a worn-in t-shirt from the start and softens with washing without pilling, providing warmth akin to a light sweater without bulk. At $69 CAD, it costs $80 less than Patagonia's Fjord Flannel while using the same material; however, the plaid finish may fade over time, requiring washing inside out in cold water to slow the process.
Verified claims
- Fit
- Modern fit is a consistent slim cut with fitted shoulders and narrow sleeves.
- Sizing
- Sizing runs true to size with consistent fit across cuts.
- Shrinkage
- Unpre-shrunk 100% organic cotton flannel may shrink on first wash.
- Warmth
- Brushed cotton flannel traps heat, providing warmth like a light sweater without bulk.
- Fabric feel
- Feels like a worn-in t-shirt from the start and softens with washing without pilling.
- Price comparison
- At $69 CAD, costs $80 less than Patagonia's Fjord Flannel.
- Material parity
- 100% organic cotton — same material used by Patagonia and Gap.
- Fading
- Wash inside out in cold water to slow further fading of the plaid finish.
- Softening
- Brushed flannel fabric softens with washes and resists pilling.
Product record
- Title
- Faded Plaid Flannel Shirt Modern Fit
- Brand
- Le 31
- Price
- 69 CAD
- Availability
- In stock
Deep Research
Modern fit compared to Le 31 comfort fit
- Le 31 applies the modern fit description consistently across its shirting lineup — from this flannel to dress shirts in stretch cotton — so the slim, body-hugging silhouette is a dependable brand shape, not a one-off cut that varies from product to product.
- Le 31’s modern fit is cut to hug the body with fitted shoulders and narrow sleeves, while the comfort fit uses a straight cut with room to move in the shoulders and sleeves — so the modern fit delivers a slim, tapered silhouette ideal for wearing solo or under a blazer, whereas the comfort fit provides a relaxed drape better suited to layering over a tee or accommodating broader chests and shoulders.
- Le 31’s shirts are engineered to be true to size regardless of whether you choose the modern or comfort fit — you order your usual size, as the slimness of the modern fit is built into the pattern block rather than achieved by downsizing, with the brand showing low variation across categories.
Feel and warmth of organic cotton flannel
- Unlike synthetic fleece, organic cotton flannel remains breathable — the shirt won't become a moisture-trapping shell, so you can wear it indoors without overheating and move through day-to-night transitions comfortably.
- Because flannel is a brushed weave that traps heat, the shirt is noticeably warmer than a standard cotton button-up — it effectively serves as a light insulator, adding warmth without the weight of a sweater.
- Flannel's brushed surface typically softens with each pass through the wash — this shirt is likely to feel more supple and broken-in after a few washes, rather than developing pills or losing its shape.
- The texture of flannel is often compared to a broken-in t-shirt, meaning the shirt arrives with a casual, cozy feel right out of the box rather than a stiff, formal crispness.
Price comparison with other organic flannel shirts
- As an exclusive house brand designed for Simons, Le 31 eliminates the wholesale upcharge that brands like Patagonia or Gap build into their pricing, which is the mechanism behind offering a 100% organic cotton flannel shirt at $69 CAD while competitors charge $90–$149 for a comparable fabric.
- Even on clearance, the Patagonia Fjord Flannel Shirt dropped to $73.99 CAD at one retailer and $103.97 at another — still more than the $69 Le 31 or just slightly above — meaning the Le 31 matches or beats the best sale price of a premium organic flannel without requiring a seasonal discount hunt.
- Patagonia’s Fjord Flannel Shirt, a heavyweight 100% organic cotton flannel, is priced regularly at $149 CAD — more than double the $69 CAD Le 31 — so shoppers who want organic flannel without the outdoor-brand markup can effectively buy two Le 31 shirts for less than the cost of one Patagonia Fjord at full price.
- Gap’s 100% organic cotton relaxed flannel shirt is $89.95 CAD at regular price, which is $20.95 more than the Le 31; for the buyer who prefers a fitted modern cut over Gap’s relaxed fit, the Le 31 delivers an organic flannel option at a lower cost.
Image Analysis
3 images- 01

Product
Male model wearing a long-sleeve faded green and white plaid flannel button-up shirt with a pointed collar, visible button placket, and slightly rolled sleeves; a cream henley is layered underneath and visible at the chest.
- Shirt patternOlive-green and off-white plaid pattern with evenly spaced horizontal and vertical stripes forming medium-sized checks; pattern appears faded and soft-edged.
1 region
x 0.14 · y 0.20 · w 0.56 · h 0.54 (high) - Fabric textureSoft brushed flannel appearance with a slightly napped surface and muted color saturation consistent with worn or faded flannel.
1 region
x 0.20 · y 0.30 · w 0.48 · h 0.40 (medium) - Collar and placketPointed spread collar with visible button-front placket; top button(s) undone exposing layered garment underneath.
1 region
x 0.30 · y 0.16 · w 0.34 · h 0.20 (high) - ButtonsSmall round buttons visible along the placket; button color appears darker and contrasts subtly with the fabric.
1 region
x 0.34 · y 0.40 · w 0.12 · h 0.20 (medium) - Sleeve stylingRight forearm sleeve is rolled up to just below the elbow revealing the inner sleeve cuff; left sleeve appears similarly pushed/rolled and rests on the arm.
2 regions
x 0.56 · y 0.38 · w 0.32 · h 0.26 (high); x 0.14 · y 0.46 · w 0.26 · h 0.28 (high) - LayeringCream or off-white henley-style shirt is visible beneath the flannel at the chest and collar area.
1 region
x 0.36 · y 0.23 · w 0.22 · h 0.18 (high)
Other
Lifestyle shot showing a seated male model against a blurred recreational vehicle background, warm soft lighting, and visible accessories and tattoos; image is vertically framed with shallow depth of field.
- BackgroundOut-of-focus exterior of an RV or trailer with window and metal surface visible behind the model, occupying the upper half of the image.
1 region
x 0.04 · y 0.02 · w 0.92 · h 0.34 (high) - Shot compositionVertical portrait framing capturing model from upper thighs to just above the head, centered slightly left of image center.
- Model accessoriesVisible metal rings on right-hand fingers, a beaded necklace, and a bracelet on the right wrist.
1 region
x 0.46 · y 0.52 · w 0.26 · h 0.24 (high) - Tattoos and skinDetailed black-ink tattoos visible on the model's right forearm and chest exposed by the open shirt.
2 regions
x 0.52 · y 0.36 · w 0.28 · h 0.22 (high); x 0.36 · y 0.24 · w 0.18 · h 0.16 (high) - Seating propTransparent plastic chair is visible under the model, with the right armrest and seat area apparent.
1 region
x 0.62 · y 0.58 · w 0.30 · h 0.30 (medium) - Lighting and focusWarm, directional soft lighting from the left side of the frame creating gentle shadows and shallow depth of field keeping the model sharp and the background blurred.
Colors
faded olive green· main shirt fabric (olive checks)off-white / cream· secondary shirt fabric (light stripes and checks)#EDE3DAdark brown· buttons#5C3E32- Shirt patternOlive-green and off-white plaid pattern with evenly spaced horizontal and vertical stripes forming medium-sized checks; pattern appears faded and soft-edged.
- 02

Product
Front upper portion of a long-sleeve faded plaid flannel shirt in an olive/white colorway shown partially unbuttoned over a beige ribbed tank; visible features include spread collar, button placket, buttoned cuff, and tortoiseshell-style buttons.
- Fabric patternLarge-scale faded plaid pattern composed of olive green blocks intersected by thinner off-white and light gray lines, visible across the front chest and sleeve.
1 region
x 0.05 · y 0.32 · w 0.90 · h 0.55 (high) - Collar and necklineSpread collar worn open with top button undone, collar points lying flat and exposing the top of an inner ribbed tank.
1 region
x 0.42 · y 0.05 · w 0.50 · h 0.28 (high) - Button placketCenter front placket with visible round brown tortoiseshell-style buttons; one button near mid-chest fastened and upper buttons unfastened.
1 region
x 0.40 · y 0.34 · w 0.36 · h 0.42 (high) - Sleeve and cuffLong sleeve with single-button barrel cuff visible on left arm; cuff shows same plaid pattern and a brown button.
1 region
x 0.02 · y 0.38 · w 0.34 · h 0.34 (high) - Fabric textureMatte, slightly brushed surface consistent with flannel; weave texture visible in close-up at intersections of plaid lines.
1 region
x 0.30 · y 0.45 · w 0.40 · h 0.30 (medium)
Other
Image shows a male model from chest up against a plain light background; model's left hand touches hair and a beige ribbed undershirt is visible under the open collar.
- Model poseMale model angled slightly to viewer's left with head tilted; left hand raised to hair at upper-left of frame.
1 region
x 0.00 · y 0.00 · w 0.45 · h 0.45 (high) - Visible undershirtBeige ribbed tank top visible beneath the unbuttoned shirt at the chest and neckline.
1 region
x 0.48 · y 0.28 · w 0.28 · h 0.18 (high) - Background and lightingEven, neutral light background with soft shadows; background is plain and unobtrusive.
Colors
olive green· shirt main#757264off-white· plaid lineswarm brown· buttons#656154- Fabric patternLarge-scale faded plaid pattern composed of olive green blocks intersected by thinner off-white and light gray lines, visible across the front chest and sleeve.
- 03

Product
Rear view of a long-sleeve plaid flannel shirt with a spread collar, center back box pleat, curved hem, and buttoned cuffs; brushed fabric texture is visible.
- View and orientationBack (rear) view of the shirt worn by a model, showing the full back panel, both sleeves, collar from behind, and lower curved hem.
1 region
x 0.07 · y 0.06 · w 0.86 · h 0.86 (high) - CollarSmall spread collar visible from the rear with a narrow collar stand and the collar points lying flat against the back of the shirt.
1 region
x 0.39 · y 0.03 · w 0.22 · h 0.14 (high) - Back yoke and pleatHorizontal back yoke across the shoulders with a vertical center box pleat extending down from the yoke into the back panel.
2 regions
x 0.18 · y 0.12 · w 0.64 · h 0.22 (high); x 0.47 · y 0.28 · w 0.06 · h 0.36 (medium) - Hem shapeCurved hem that dips slightly lower at the back center, visible above the model's hips.
1 region
x 0.20 · y 0.74 · w 0.60 · h 0.20 (high) - Sleeve construction and cuffsLong sleeves with single-button barrel cuffs; left cuff shows two visible buttons on cuff placket area and slight gather where sleeve meets cuff.
2 regions
x 0.04 · y 0.58 · w 0.24 · h 0.34 (high); x 0.72 · y 0.56 · w 0.22 · h 0.38 (high) - Fabric textureSoft brushed flannel texture with a slightly fuzzy surface visible across the shirt panels.
1 region
x 0.20 · y 0.18 · w 0.60 · h 0.60 (medium) - Plaid patternLarge faded plaid consisting of wide vertical and horizontal bands in alternating tones creating rectangular checks; pattern aligns across back panel and sleeves.
1 region
x 0.12 · y 0.12 · w 0.76 · h 0.72 (high)
Other
Studio product shot showing a male model from behind against a plain light background with even soft lighting and minimal shadows.
- Model and poseMale model standing with weight shifted slightly to one side and left arm relaxed by side; head turned slightly to the right so right profile is partially visible.
2 regions
x 0.36 · y 0.00 · w 0.32 · h 0.24 (high); x 0.22 · y 0.60 · w 0.56 · h 0.36 (high) - Background and lightingEven, neutral light-gray or off-white studio background with soft diffuse lighting and minimal cast shadows under the hem and sleeves.
- Visible clothing not part of productLight beige pants visible from the waist down; pants are a staging garment and not described as part of the shirt.
1 region
x 0.34 · y 0.78 · w 0.32 · h 0.20 (high)
Colors
olive green· plaid ground#646254off-white· lighter plaid stripes#C5C3BBdark gray-green· darker accent lines#49463B- View and orientationBack (rear) view of the shirt worn by a model, showing the full back panel, both sleeves, collar from behind, and lower curved hem.
Documents & Data
Q&A
4 answered- What are the exact chest and length measurements for each size (S to XXL)?
- We don't have an official size chart for this shirt, but a reseller listing for a Le 31 check flannel shirt in size Small measured approximately 31.25" top to bottom, 20.5" pit to pit (41" chest), 17.5" shoulder, and 25.75" sleeve length [1]. For other sizes, we recommend using a standard size conversion or contacting us for fit guidance.
- Is the shirt pre-shrunk, and how much shrinkage can I expect after the first wash?
- The product data does not specify pre-shrunk treatment. Since this shirt is 100% organic cotton flannel, it may shrink slightly on the first wash. To minimize shrinkage, we recommend washing in cold water and tumble drying on low or air drying. Cotton flannel is prone to some shrinkage unless specifically pre-shrunk [2].
- Can the shirt be machine washed and tumble dried, or does it require special care to maintain the faded look?
- While the product listing does not include care instructions, 100% cotton flannel shirts can generally be machine washed. To maintain the faded look and minimize shrinkage, we recommend machine washing in cold water on a gentle cycle and tumble drying on low heat or air drying. Avoid bleach and high heat, which may accelerate fading or cause shrinkage.
- Will the 'faded plaid' pattern continue to fade with each wash, or is it a stable garment-dyed finish?
- The 'faded plaid' finish is part of the shirt's design, but it is unclear from the product data whether this is a garment-dyed or washed finish that will continue to fade with washing. Many flannels with a faded appearance use garment-dyeing or stone-washing, which can soften and fade further over time. To preserve the color, we recommend washing inside out with cold water and avoiding harsh detergents.