Soul of London
Colourful Floral Shirt Modern Fit
CA$49.95CA$69.00-28%
In Stock
The Colourful Floral Shirt is a men's modern-fit short-sleeve button-front shirt from Canadian brand Soul of London, featuring an all-over floral print in coral red and blue tones on a white ground. Made from ultra-comfortable stretch cotton fabric, it includes short sleeves with sewn cuffs, a classic spread collar, and a straight hem. Suitable for casual wear, this shirt offers a tailored fit and breathable material for everyday use.
- Material
- stretch cotton fabric
- Style
- casual
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Color
Assorted
Size
SMALLMEDIUMLARGEX-LARGEXX-LARGE
Specifications
Colourful floral shirt with modern fit, short sleeves, and stretch cotton fabric.
Modern fit, short sleeves with sewn cuffs, ultra comfortable stretch cotton fabric.
- Material
- stretch cotton fabric
- Secondary
- elastane
- Style
- casual
- Occasion
- everyday, casual
- Gender
- male
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing > Shirts & Tops
Additional Attributes
- modern fit
- short sleeves
- sewn cuffs
- ultra comfortable fabric
- stretch cotton
- colourful floral pattern
Product Insights
Soul of London's Colourful Floral Shirt modern Fit, an exclusive Canadian brand for Simons' Le 31, delivers breathable comfort with 97% cotton, 3% spandex fabric and sewn cuffs typically found on shirts over $70, yet its modern fit—2-3 inches chest ease with tapered waist—makes it slightly shorter than standard shirts, offering a crisp, non-flaring look at a value price often seen at $49.95, half the cost of comparable Wax London floral.
Verified claims
- Brand exclusivity
- Soul of London is a Canadian brand exclusive to Simons' Le 31 collection.
- Fit
- Entry-level Simons shirt at $49.95 sale, half the cost of Wax London floral.
- Chest and waist
- Modern fit offers 2–3 inches of chest ease and a tapered waist.
- Length
- This modern fit runs slightly shorter than regular-fit shirts.
- Fabric quality
- 97% cotton, 3% spandex: breathes better than H&M's polyester blends.
- Construction
- Sewn cuffs provide a crisp finish usually found on shirts over $70.
- Breathability
- The 97% cotton base stays breathable in warm weather, unlike polyester-rich alternatives.
- Sewn cuffs
- Sewn cuffs on short sleeves create a structured, non-flaring opening that resists curling.
Product record
- Title
- Colourful Floral Shirt Modern Fit
- Brand
- Soul of London
- Price
- 69 CAD
- Availability
- In stock
Deep Research
The brand behind the shirt
- Soul of London is a house brand available only at Simons, part of its Le 31 men's collection — Le 31 is the department store's own label for contemporary fashion, meaning this shirt isn't a generic mass-market piece but part of a curated, trend-focused edit that updates seasonally.
- Despite its name, Soul of London is a Canadian brand — the London reference is an aspirational style cue that allows the brand to market fashion-forward looks without the higher costs of imported British goods, making it an affordable way to tap into the London menswear aesthetic.
- With a regular price of 69 CAD, Soul of London sits in the entry-level tier of Simons' Le 31 contemporary shirting, below the store's premium labels — the sale price of 49.95 CAD further signals that the brand is designed for accessible, seasonal experimentation with bold patterns like this floral.
How the modern fit compares to other brands
- Sewn cuffs (versus a simple hem) create a defined sleeve opening that sits neatly on the bicep without flaring, contributing to the polished, tailored look of the modern-fit silhouette.
- The 97% cotton/3% spandex fabric generates enough mechanical give for the modern-fit taper to stay comfortable through sitting and reaching, where a non-stretch slim fit would feel more restrictive.
Value compared to similar floral shirts
- Wax London's floral camp-collar shirts, also carried by Simons at prices starting around $130 CAD, deliver a similar printed aesthetic but cost roughly 2.6× the $49.95 sale price, so this Soul of London shirt serves as a budget-friendly proxy for the look.
- H&M's short-sleeve floral shirts, priced between $34.99–$44.99 CAD, predominantly use polyester-rich or viscose blends; the $5–$15 step up to this 97% cotton shirt buys a tangible improvement in breathability and hand feel.
- Uniqlo's non-stretch short-sleeve button-downs pitch around $39.90–$49.90 CAD and stay 100% cotton, so the 3% spandex here adds ease of movement and recovery without pushing the price above the 100%-cotton competition.
- The sewn cuffs on the short sleeves — a tailoring refinement usually restricted to $70+ shirts — give the sleeve a crisp, structured finish that resists curling and reads as more expensive than the simple turned hems common in the sub-$50 bracket.
- A tapered modern fit typically sits in the $69–$79 tier at mall brands where it is sold as a 'slim' or 'premium' cut, but here it comes standard at the sale price, effectively bundling a fashion-forward silhouette into a mid-range cost.
Image Analysis
3 images- 01
Product
Short-sleeve, button-front men's shirt with white background and an all-over small floral print in red/orange and blue; open front showing a navy inner placket trim and a classic spread collar.
- Overall silhouetteShort-sleeve, straight-hem shirt worn open; visible front panels hang straight with a moderate spread collar.
1 region
x 0.18 · y 0.16 · w 0.64 · h 0.62 (high) - Sleeve styleShort sleeves ending above the elbow with the same all-over floral print continuing onto the sleeves.
2 regions
x 0.16 · y 0.28 · w 0.21 · h 0.18 (high); x 0.63 · y 0.30 · w 0.20 · h 0.18 (high) - Fabric patternDense repeating small floral motifs arranged in horizontal rows across the shirt; motifs alternate mainly in red/orange and blue tones on a white ground.
1 region
x 0.28 · y 0.28 · w 0.44 · h 0.48 (high) - Inner placket trimNarrow solid navy trim running along the inner edge of the open front placket, visible from collar to hem.
1 region
x 0.42 · y 0.22 · w 0.04 · h 0.50 (high) - Collar detailClassic spread collar with the floral print continuing on both collar faces; collar points lie flat.
1 region
x 0.36 · y 0.16 · w 0.28 · h 0.12 (high) - Buttons and closureButton placket visible but buttons are not prominent due to shirt being worn open; button locations are obscured by the open panels.Partial
1 region
x 0.41 · y 0.28 · w 0.18 · h 0.42 (medium) - Hem and side seamStraight hem with a small side opening visible at the left side seam where the shirt hangs open.
1 region
x 0.13 · y 0.67 · w 0.12 · h 0.18 (medium)
Other
Model wearing the shirt over a white tank and dark jeans, standing against a plain light background with a shadow cast to the right; image is a portrait crop showing torso to head.
- Model and stylingMale model wearing the shirt open over a white ribbed tank top and dark indigo jeans; left hand in pocket and right arm relaxed.
1 region
x 0.20 · y 0.54 · w 0.62 · h 0.44 (high) - Background and shadowPlain light gray or off-white studio background with a soft shadow of the model cast to the right.
1 region
x 0.60 · y 0.06 · w 0.36 · h 0.62 (high) - Shot compositionVertical portrait framing showing model from head to upper thighs, centered in frame.
Colors
white· shirt ground#F2F1FBcoral red· floral motifs - red/orangemedium blue· floral motifs - bluenavy· inner placket trim#121324- Overall silhouetteShort-sleeve, straight-hem shirt worn open; visible front panels hang straight with a moderate spread collar.
- 02
Product
Short-sleeve button-up shirt worn by a model, white ground with small repeated floral motifs in red and blue tones, spread collar with visible dark navy inner placket trim, white buttons down the front.
- Silhouette and fitVisible front torso of a short-sleeve button-up shirt with a spread collar and slim modern fit on the model; sleeves end above the elbow and the shirt is tucked under the crossed arms.
1 region
x 0.18 · y 0.28 · w 0.64 · h 0.52 (high) - Collar and placket detailSpread collar with visible collar points and an inner placket trim in a dark navy color that lines the button opening.
1 region
x 0.33 · y 0.16 · w 0.38 · h 0.17 (high) - ButtonsSmall round white buttons down the front placket; one button visible near mid-torso.
1 region
x 0.45 · y 0.52 · w 0.10 · h 0.12 (high) - Pattern repeatAll-over small floral motifs arranged in a regular scattered repeat across the shirt surface, including clusters of red coral flowers and blue flowers of different blue tones.
1 region
x 0.20 · y 0.30 · w 0.60 · h 0.45 (high) - Sleeve hemShort sleeve has a simple turned hem with the printed pattern continuing to the edge; sleeve on the right side of image is folded under the model's crossed arm partially obscuring the hem.
1 region
x 0.62 · y 0.46 · w 0.30 · h 0.26 (high) - Fabric appearanceFabric appears smooth and lightweight with a matte finish; print edges of motifs are slightly soft suggesting a printed textile.
1 region
x 0.24 · y 0.34 · w 0.52 · h 0.40 (medium)
Other
Studio portrait crop showing the upper body and arms of a male model against a plain light background; lighting is soft and even with a slight shadow on the background to the right of the model.
- Model head and stylingMale model cropped from the mid-forearm upward wearing a small hoop earring in the left ear; short hair and neutral facial expression.
1 region
x 0.15 · y 0.02 · w 0.55 · h 0.28 (high) - Arms and handsModel's arms are crossed across the torso with forearms and hands visible; skin and a small partial tattoo are visible on the right inner arm near the sleeve edge.
1 region
x 0.06 · y 0.58 · w 0.88 · h 0.36 (high) - Background and lightingNeutral light gray studio background with even soft lighting and a subtle shadow on the right side of the frame.
- Image crop and compositionFramed as a close upper-body portrait centered on the shirt and collar; image is vertically cropped near the model's mid-forearm and top of head.
Colors
white· shirt base#F3F1F5coral red· floral motifs - coral#CCA492royal blue· floral motifs - royal bluelight blue· floral motifs - light bluedark navy· inner placket trim- Silhouette and fitVisible front torso of a short-sleeve button-up shirt with a spread collar and slim modern fit on the model; sleeves end above the elbow and the shirt is tucked under the crossed arms.
- 03
Product
Rear view of a short-sleeve button shirt with a repeated small floral print on a white background; visible features include a classic shirt collar, back yoke seam, a vertical center-back seam or pleat, short sleeves with stitched hems, and a slightly curved hemline.
- View and orientationBack of the shirt shown on a standing model, full rear torso visible from collar to hem.
1 region
x 0.12 · y 0.12 · w 0.76 · h 0.78 (high) - CollarFolded classic shirt collar visible from the rear, matching the shirt fabric and print.
1 region
x 0.43 · y 0.06 · w 0.14 · h 0.09 (high) - Back yoke seamHorizontal yoke seam across the upper back under the collar, running shoulder to shoulder.
1 region
x 0.18 · y 0.16 · w 0.64 · h 0.06 (high) - Center back seamVertical seam or stitched pleat running down the center back of the shirt to the hem.
1 region
x 0.49 · y 0.20 · w 0.02 · h 0.62 (high) - SleevesShort sleeves ending above the elbow with visible single-needle stitched hems and the same all-over print.
2 regions
x 0.18 · y 0.30 · w 0.18 · h 0.18 (high); x 0.64 · y 0.30 · w 0.18 · h 0.18 (high) - Hemline shapeLower hem is slightly curved (longer at sides) with visible stitching along the edge.
1 region
x 0.20 · y 0.75 · w 0.62 · h 0.18 (high) - Fabric appearanceLightweight woven fabric with a smooth finish showing a dense, evenly spaced small floral repeat.
1 region
x 0.20 · y 0.18 · w 0.60 · h 0.60 (high) - Print patternSmall multicolored floral motifs arranged in a regular grid across the entire visible shirt back and sleeves.
1 region
x 0.18 · y 0.18 · w 0.64 · h 0.64 (high)
Other
Studio product shot showing a model from behind against a neutral light gray background; even soft lighting with minimal shadows; model wears dark jeans which are partially visible.
- Shot compositionCentered rear view of a standing male model cropped at mid-thigh, shirt centered in frame.
1 region
x 0.05 · y 0.02 · w 0.90 · h 0.96 (high) - BackgroundPlain uniform light gray backdrop without visible props or texture.
- LightingSoft, diffuse studio lighting producing even illumination and soft shadows along the arms.
- Visible non-product clothingDark denim jeans visible from waist to mid-thigh beneath the shirt; not part of the shirt product.
1 region
x 0.28 · y 0.80 · w 0.44 · h 0.18 (high)
Colors
white· base fabric#F2F1FCcoral red· floral motifs - coralmedium blue· floral motifs - bluelight gray· floral motifs - light gray#D4D4E3- View and orientationBack of the shirt shown on a standing model, full rear torso visible from collar to hem.
Documents & Data
Q&A
3 answered- What is the exact fiber content (percentage of cotton and elastane) of the stretch cotton fabric?
- The fabric is 97% cotton and 3% spandex [1].
- How does the modern fit compare to a standard regular fit in terms of chest and length measurements?
- Modern fit (often synonymous with slim fit) is trimmer than regular fit: it typically adds about 2–3 inches of chest ease, with a tapered waist, whereas regular fit adds 4–6 inches and has a straighter torso [2]. Length is generally comparable, but modern fit shirts may be slightly shorter. Specific measurements for this shirt aren't published, but the cut is designed for a contemporary, tailored silhouette.
- What is the recommended care instruction for this shirt?
- Machine wash and line dry [3].