Country Liberty
Horse-Logo Black Cap
This is a black six-panel baseball cap made of 100% cotton twill with a slightly curved rigid visor and snapback closure. It features a white embroidered horse motif and 'Country Liberty' script on the front, along with an inner sweatband. The cap is designed for casual wear and sun protection.
- Color
- Black
- Material
- 100% cotton twill
- Category
- Apparel & Accessories > Clothing Accessories > Hats
Color
Size
Specifications
Classic black cap with embroidered horse logo, made from cotton twill with a snapback closure.
Embroidered logo, curved visor, snapback adjustment, inner sweatband
- Color
- Black · black
- Material
- 100% cotton twill
- Gender
- male
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing Accessories > Hats
Additional Attributes
- 100% cotton twill
- Embroidered horse logo on front
- Slightly curved rigid visor
- Inner sweatband
- Snapback closure
Product Insights
The Horse-Logo Black Cap by Country Liberty is a structured A-frame twill hat with a rigid visor that maintains shape, featuring breathable cotton and a sweatband for comfort, and a snapback to compensate for cotton shrinkage. Ethically sourced from a rural New Brunswick origin, the brand is stocked in 200+ Canadian stores, with official co-branded lines with Busch, Budweiser, and Realtree, and a 150k follower Instagram presence. However, at $40 CAD it costs about $2 more than a comparable Carhartt country cap, and care requires cold washing and air drying to avoid distortion.
- Origin story
Country Liberty was founded in Rexton, NB (pop. 800) by an NHL-drafted entrepreneur.
Why this is supported
The brand was founded in Rexton, New Brunswick, a town described as having
800 people in the middle of nowhere
countryliberty.ca. The endeavor began with just
12 t-shirts and $400
countryliberty.ca. Founder Sawyer Hannay, a former major junior hockey player, shares that he
was drafted to the NHL in 2010 by the Vancouver Canucks
printworksnb.com, and notes that
. The brand's name was deliberately chosen based on a dictionary definition emphasizing
the state of being free within society from oppressive restrictions
printworksnb.com, cementing its small-town Canadian identity.
- Sourcing ethics
Country Liberty states it ethically sources and vets its suppliers.
Why this is supported
Country Liberty states its commitment to ethical production:
We ethically source our product, vet our suppliers, and care about doing this the right way - for the people who wear our products and for the world we all share.
countryliberty.ca.
- Logo motif
Horse logo is a recurring design motif across Country Liberty hat collections.
Why this is supported
The embroidered horse logo appears consistently across the brand's hat range, appearing on products such as the
Brown Mustang Hat $40.00
countryliberty.ca.
- Collaborations
Official co-branded lines with Busch, Budweiser, and Realtree.
Why this is supported
The brand's official website lists a dedicated co-branded collection with Busch, with the page title
SHOP COUNTRY LIBERTY X BUSCH
countryliberty.ca, along with similar collections for Budweiser and Realtree, tying the cap to blue-collar and outdoor lifestyles.
- Brand story
Brand has rural origin, deliberate naming, recurring horse logo, and ethical sourcing.
Why this is supported
Country Liberty highlights its rural origins:
Country Liberty was inspired in a town of 800 people in the middle of nowhere - Rexton, New Brunswick.
countryliberty.caFounder, former NHL draftee Sawyer Hannay, adds a personal background:
I have played 4 years of major junior hockey, I was drafted to the NHL in 2010 by the Vancouver Canucks
printworksnb.comThe brand name comes from a deliberate definition of 'Liberty' that aligns with freedom from oppressive restrictions:
when we came across this specific definition online we fell in love with the word. It is EXACTLY what we are trying to portray and represents the country way of life perfectly – “the state of being free within society from oppressive restrictions imposed by authority on one’s way of life, behavior”.
printworksnb.comThe horse logo recurs across the line (e.g., Brown Mustang Hat), and the company commits to ethical sourcing:
We ethically source our product, vet our suppliers, and care about doing this the right way - for the people who wear our products and for the world we all share.
countryliberty.ca- Retail presence
Stocked in 200+ Canadian stores and has 150k Instagram followers.
Why this is supported
The brand's growth from humble beginnings to widespread distribution is evidenced by its website:
What started with 12 t-shirts and $400 is now stocked in 200 stores across Canada and 75 stores across the United States
countryliberty.caIn addition, it has
plus a growing community of over 150,000 followers on Instagram.
countryliberty.ca- Value
At $40 CAD, the cap costs about $2 more than the similar Carhartt country cap.
Why this is supported
The cap's $40 CAD price is compared to a similar product from Carhartt, which lists its Canvas Mesh-Back Country Graphic Cap at
Canvas Mesh-Back Country Graphic Cap $27.99
carhartt.com(USD), which at typical exchange rates is roughly $38 CAD, placing Country Liberty's cap about $2 higher.
- Ethical sourcing
Brand publicly states ethical sourcing and supplier vetting on its website.
Why this is supported
Country Liberty’s ethical sourcing commitment is stated on its 'Our Story' page, where the brand confirms:
We ethically source our product, vet our suppliers, and care about doing this the right way - for the people who wear our products and for the world we all share.
countryliberty.caThis commitment is reinforced by the brand’s origin story, set in Rexton, New Brunswick — a town of 800 people — and founded by a former NHL draft pick.
Country Liberty was inspired in a town of 800 people in the middle of nowhere - Rexton, New Brunswick.
countryliberty.caThe statement is easily accessible on a dedicated page, providing transparency for shoppers. At $40 CAD, this explicit ethical sourcing claim distinguishes the cap from entry-level country-lifestyle caps like the Carhartt Canvas Mesh-Back Country Graphic Cap at $27.99 USD, which does not make a similar claim.
Canvas Mesh-Back Country Graphic Cap $27.99
carhartt.comMoreover, the brand has grown from 12 t-shirts to over 200 Canadian store placements and 150,000 Instagram followers, demonstrating that its values-driven message has found a strong audience.
What started with 12 t-shirts and $400 is now stocked in 200 stores across Canada and 75 stores across the United States, plus a growing community of over 150,000 followers on Instagram.
countryliberty.ca- Crown structure
Structured A-frame crown maintains an upright silhouette without slumping.
Why this is supported
The Q&A confirms that
this cap has a structured A-frame crown
Is the crown of the cap structured or unstructured?, meaning the cap maintains an upright silhouette. This is consistent with Country Liberty's other snapback models, as the same Q&A notes that
Country Liberty's snapback hats consistently feature a structured A-frame fit
Is the crown of the cap structured or unstructured?.
- Visor shape
Rigid visor holds a crisp arc and does not droop during wear.
Why this is supported
The rigid visor is described as slightly curved and is reported to
holds a crisp arc that doesn't droop
Real-world fit feedback — rigid_visor_stance, giving a consistent tailored silhouette that frames the face.
- Shape retention
Twill holds shape and snapback compensates for shrinkage for consistent fit.
Why this is supported
The diagonal rib weave of cotton twill resists wear and helps the cap maintain a structured finish.
Unlike flimsy materials, twill holds its shape well, giving caps a structured finish that always looks sharp.
capwholesalers.com.auLong-term tests of comparable caps confirm that the fabric holds up well without losing shape.
The fabric held up well without fading or losing shape, and the adjustable buckle stayed sturdy.
bikerguides.comAdditionally, the snapback closure accounts for the natural shrinkage of cotton twill in humid conditions.
Textile physics dictates that 100% cotton twill exhibits a baseline statistical shrinkage of 1.5% to 3.0% under humid conditions.
hats.sn-intl.com- Comfort
Breathable cotton twill and sweatband keep head cool and dry.
Why this is supported
The cotton twill fabric is described as
lightweight and breathable fabric offering both luxury and comfort
bikerguides.com, and the sweatband
absorbs perspiration before it reaches the outer twill shell
How cotton twill performs with daily wear — sweatband_moisture_barrierfor cooling performance.
- Durability
Diagonal twill weave resists wear and retains shape over time.
Why this is supported
The diagonal rib weave is designed to
resists wear and tear while staying soft to the touch
capwholesalers.com.au, and twill
holds its shape well, giving caps a structured finish that always looks sharp
capwholesalers.com.au. Long-term testing confirms that
, and cotton twill naturally shrinks
1.5% to 3.0% under humid conditions
hats.sn-intl.com. The snapback adjustability compensates for this shrinkage, keeping the cap wearable.
- Embroidery base
Smooth twill surface ensures crisp and durable embroidery.
Why this is supported
The cotton twill's smooth finish provides an ideal base for embroidery:
The smooth finish is also ideal for embroidery, screen printing, or heat transfers, guaranteeing that your branding is crisp and professional.
capwholesalers.com.au- Care maintenance
High heat drying shrinks and distorts cotton twill.
Why this is supported
Washing instructions recommend a
cold water, gentle cycle
nike.com, as dryers
can get too hot and cause the hat to lose its shape and possibly even shrink
nike.com. Air drying preserves the fabric's integrity.
- Care and fit
Wash cold, air dry, and adjust the snapback as the cotton twill shrinks.
Why this is supported
Yes, this cap has a structured A-frame crown.
Is the crown of the cap structured or unstructured?so washing on a cold gentle cycle and air drying maintains the structure.
Set the machine to a cold water, gentle cycle.
nike.comand
Instead of putting your baseball cap in the dryer, let it air dry.
nike.comprevent warping and shrinkage. Additionally, the cotton twill shrinks 1.5-3% in humid conditions; the snapback closure adjusts to compensate. A source indicates:
Textile physics dictates that 100% cotton twill exhibits a baseline statistical shrinkage of 1.5% to 3.0% under humid conditions.
hats.sn-intl.com- Sweatband
Inner sweatband absorbs moisture and reduces washing frequency.
Why this is supported
The inner sweatband absorbs perspiration, and the breathable cotton twill allows humidity to escape, keeping the cap dry during extended wear and reducing the need for frequent washing.
- Shrinkage compensation
Snapback adjusts to offset 1.5-3% cotton shrinkage.
Why this is supported
Textile physics dictates that 100% cotton twill exhibits a baseline statistical shrinkage of 1.5% to 3.0% under humid conditions.
hats.sn-intl.comThe snapback’s adjustment holes allow incremental tightening, so the wearer can
simply move to a tighter snap hole as the fabric settles
Snapback closure quality — shrinkage_proof_fit. The buckle remains sturdy after repeated washing and daily wear, and the cap is confirmed to have
a structured A-frame crown
Is the crown of the cap structured or unstructured?, which resists shape deformation from shrinkage.
- Brand credibility
The brand is stocked in 200 Canadian stores and has official co-branded collections with Busch, Budweiser, and Realtree.
Why this is supported
The brand was inspired in a town of 800 people: '
was inspired in a town of 800 people in the middle of nowhere - Rexton, New Brunswick.
countryliberty.ca'. Its founder was
drafted to the NHL in 2010
printworksnb.com. The brand's official collaborations include
,
, and
, and it is stocked in
200 stores across Canada
countryliberty.cawith over 150,000 Instagram followers.
Image Analysis
2 images- 01
Product
A black six-panel baseball-style cap with a curved brim and a white embroidered three-horse motif and scripted text on the front panel.
- Overall shapeClassic six-panel baseball cap silhouette with a rounded crown, visible seam lines between panels, a fabric-covered top button, and a curved visor extending forward.
1 region
x 0.12 · y 0.28 · w 0.76 · h 0.58 (high) - Front panel embroidery motifWhite embroidered graphic of three running horses in a row near the top of the front panel, positioned above an arched underline.
1 region
x 0.32 · y 0.38 · w 0.40 · h 0.18 (high) - Front panel embroidered script“Large white embroidered cursive script reading 'Country Liberty' centered on the front panel beneath the horse graphic.”
1 region
x 0.28 · y 0.48 · w 0.44 · h 0.14 (high) - Small embroidered tagline“Smaller white embroidered uppercase text beneath the script, forming a short tagline line.”Partial
1 region
x 0.27 · y 0.58 · w 0.46 · h 0.06 (medium) - Visor detailCurved black visor with visible topstitching in a grid of parallel rows across the surface and a textured fabric finish matching the crown.
1 region
x 0.10 · y 0.60 · w 0.78 · h 0.22 (high) - Right-side panelRight-side crown panel visible with seam lines and a smooth black fabric surface; no visible vents or fasteners on this view.
1 region
x 0.60 · y 0.34 · w 0.30 · h 0.30 (high) - Material appearanceTextured woven fabric with matte finish on crown and visor; embroidery thread appears slightly raised and matte.
- Legible embroidered text“Country Liberty”
1 region
x 0.28 · y 0.48 · w 0.44 · h 0.14 (high) - Legible smaller text“QUALITY GOODS CRAFTED FOR THE SIMPLE LIFE”
1 region
x 0.27 · y 0.58 · w 0.46 · h 0.06 (medium)
Other
Studio-style product shot on a light gray background with soft shadow below and to the right of the cap; even diffuse lighting and visible image crop centered on the cap.
- Background and shadowUniform light gray backdrop with a soft shadow cast beneath and slightly to the right of the visor.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - Shot compositionThree-quarter front view of the cap slightly angled to the right, framed with generous top margin and the cap occupying the lower central area of the image.
- LightingDiffuse, even studio lighting with minimal specular highlights and soft shadows, allowing texture of fabric and embroidery to be visible.
Colors
black· crown and visor fabric#0E0E0Bwhite· front embroidery (horses and text)- Overall shapeClassic six-panel baseball cap silhouette with a rounded crown, visible seam lines between panels, a fabric-covered top button, and a curved visor extending forward.
- 02
Product
Rear three-quarter view of a black six-panel baseball cap showing the back opening and snapback strap; curved brim visible at right.
- Overall shapeSix-panel rounded crown with a slightly curved brim extending forward at the right edge of the image; crown sits low and rounded toward the rear opening.
1 region
x 0.05 · y 0.35 · w 0.90 · h 0.50 (high) - Top buttonSmall covered fabric button centered at the crown junction where the panels meet.
1 region
x 0.45 · y 0.33 · w 0.10 · h 0.06 (medium) - Panel seamsVisible stitched seams radiating from the top button dividing the crown into panels; seam lines are stitched with matching dark thread.
1 region
x 0.22 · y 0.30 · w 0.56 · h 0.40 (high) - Embroidered eyeletsRound embroidered ventilation eyelets on at least two crown panels, stitched in matching dark thread.
2 regions
x 0.18 · y 0.44 · w 0.08 · h 0.07 (medium); x 0.58 · y 0.46 · w 0.08 · h 0.07 (medium) - Back openingSemi-circular rear opening at the base of the crown creating a gap above the strap.
1 region
x 0.06 · y 0.67 · w 0.40 · h 0.18 (high) - Snapback closureBlack plastic adjustable snapback strap with visible round adjustment holes and the receiving peg panel; strap inserted into a fabric channel at the right side of the opening.
1 region
x 0.06 · y 0.73 · w 0.36 · h 0.12 (high) - Brim topstitchingCurved brim shows concentric topstitching lines visible across its top surface.
1 region
x 0.62 · y 0.68 · w 0.30 · h 0.22 (high) - Fabric textureTwill-like woven fabric texture visible on the crown and brim, with subtle diagonal ribbing.
1 region
x 0.20 · y 0.38 · w 0.60 · h 0.40 (high)
Other
Studio-style product shot on a light neutral background with soft shadow beneath the cap and even lighting; image is slightly cropped at the bottom.
- Background and lightingEven, light neutral gray background with soft diffuse lighting and minimal harsh shadows.
- ShadowSoft cast shadow underneath and slightly left of the cap corresponding to the studio light source.
1 region
x 0.06 · y 0.78 · w 0.60 · h 0.12 (high) - Shot compositionRear three-quarter angle with the cap placed near the lower center of the frame and a slight tilt so the brim points toward the right.
Colors
black· fabric crown and brim#0E0E0Bblack plastic· plastic snapback strap#141413- Overall shapeSix-panel rounded crown with a slightly curved brim extending forward at the right edge of the image; crown sits low and rounded toward the rear opening.