Country Liberty
Emblem Navy Cap
This is a structured six-panel baseball cap made from 100% cotton twill in navy, featuring a curved rigid visor, an inner sweatband, and a plastic snapback closure for adjustable fit. The front panel has an embroidered patch with a white background, red border, and text reading 'COUNTRY LIBERTY,' 'Quality Goods,' and 'KENT COUNTY.' It is designed for casual wear and sun protection, suitable for everyday outdoor use.
- Color
- Navy
- Material
- 100% cotton twill
- Category
- Apparel & Accessories > Clothing Accessories > Hats
Color
Size
Specifications
Navy cap made of cotton twill with embroidered emblem and snapback closure.
Slightly curved rigid visor, inner sweatband, snapback closure.
- Color
- Navy · blue
- Material
- 100% cotton twill
- Gender
- male
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing Accessories > Hats
Additional Attributes
- 100% cotton twill
- Embroidered emblem on the front
- Slightly curved rigid visor
- Inner sweatband
- Snapback
Product Insights
The Emblem Navy Cap by Country Liberty is a $40 one-size cotton twill hat with a snapback closure that adjusts 22–24 inches and compensates for up to 3% shrinkage. Founded by former NHL draft pick Sawyer Hannay and grown from a $400 launch to 275+ stores, the brand emphasizes small-town authenticity and has co-branded with Busch, Budweiser, and Realtree. The cap's structured crown and plastic visor prevent silhouette distortion, while the twill weave locks embroidery flat and defined for 5–10+ years. Breathable and moisture-wicking, the cap requires spot cleaning and snapback adjustment to preserve structure and alignment—a tradeoff for its longevity, which lowers per-wear cost over 5–10 years.
- Brand roots
Founded by a former NHL draft pick; inspired by Rexton, NB; grown from $400 to 275+ stores.
Why this is supported
Founder Sawyer Hannay stated,
I was drafted to the NHL in 2010 by the Vancouver Canucks
printworksnb.comThe brand was inspired by his hometown of Rexton, New Brunswick, a town of 800 people, and it champions traditional family values. As the brand says,
Country Liberty was inspired in a town of 800 people in the middle of nowhere - Rexton, New Brunswick.
countryliberty.caThe brand originally began as Country Free, but was later renamed to Country Liberty to reflect the concept of liberty as freedom from oppressive restrictions.
We have made the small adjustment from Country Free to Country Liberty.
printworksnb.comWhat started with a $400 investment and 12 t-shirts has grown to a presence in 200 stores across Canada and 75 stores across the United States.
What started with 12 t-shirts and $400 is now stocked in 200 stores across Canada and 75 stores across the United States
countryliberty.caThe brand has also launched co-branded collections with partners like Busch and Realtree.
SHOP COUNTRY LIBERTY X BUSCH
countryliberty.ca- Maintenance
Spot cleaning and snapback adjustment prevent warping and misalignment after washing.
Why this is supported
Unconditioned cotton can shrink 1.5–3% after washing, warping the cap,
This release causes an unmitigated 1.5% to 3% physical shrinkage rate that warps the original headwear silhouette.
hats.sn-intl.combut the snapback closure lets the wearer loosen the fit to keep the emblem aligned. Country Liberty's spot-clean-only instruction avoids machine agitation that could distort the structured crown and emblem presentation.
- Breathability
Cotton twill is breathable and moisture-wicking for all-day head comfort.
Why this is supported
Multiple sources confirm the cotton twill's breathability:
allowing enough airflow for everyday wear.
customizationcaps.comAnother source simply calls it
genuinely breathable
hewore.com, confirming moderate airflow and moisture absorption for all-day comfort.
- Care
Snapback offsets 1.5–3% shrinkage; spot cleaning recommended to preserve structure.
Why this is supported
Industry research indicates a
1.5% to 3% physical shrinkage rate
hats.sn-intl.comfor 100% cotton twill. The manufacturer's official care instruction is
We recommend spot cleaning only.
What are the recommended care instructions for this cap?because a
spot-clean-only approach protects both the hat’s silhouette and the emblem’s flat presentation
How the embroidered emblem holds up — spot_cleaning_preserves_hat_architecture. Additionally, the snapback closure allows fit adjustment after any shrinkage.
- Embroidery quality
Twill weave locks embroidery, keeping emblem flat and defined for 5–10+ years.
Why this is supported
The
100% cotton twill’s tightly woven diagonal ribs lock embroidery stitches in place better than a loose knit or fleece, reducing the risk of snagging
How the embroidered emblem holds up — cotton_twill_stitch_anchor. The tight structure also
can handle embroidery machines running at up to 1000 SPM without puckering
dirtcheapheadwear.com, ensuring a flat, distortion-free emblem. Over time,
Custom embroidered hats can last 5-10+ years with the design still looking sharp
sevenclay.com, so the emblem remains vibrant and clear.
- Emblem
With spot cleaning, the emblem and cap last 5–10+ years
Why this is supported
The embroidered emblem uses fade-resistant thread, and the cotton twill's diagonal weave locks the stitches in place.
Custom embroidered hats can last 5-10+ years with the design still looking sharp.
sevenclay.comWith spot cleaning, which
a damp cloth with mild soap handles sweat and dirt without stressing the embroidery or the cap’s structure
How the embroidered emblem holds up — spot_cleaning_preserves_hat_architecturethe emblem remains sharp and the cap's body fades gracefully without structural failure, extending the lifetime beyond 5–10 years.
- Sizing
One-size cap fits head circumferences of 22-24 inches.
Why this is supported
The brand's Q&A confirms the cap fits
head circumferences around 22-24 inches
What head circumference range does the one-size snapback fit?, matching standard snapback sizing guidelines.
- Shrinkage
Snapback closure compensates for up to 3% cotton shrinkage.
Why this is supported
Deep research documents a cotton shrinkage rate of
1.5% to 3% physical shrinkage rate
hats.sn-intl.com, and the snapback closure allows the wearer to loosen the cap and compensate. The brand's care instructions advise:
We recommend spot cleaning only.
What are the recommended care instructions for this cap?This prevents machine-wash agitation that could cause shrinkage and preserves the original fit.
- Brand story
Authentic small-town brand founded by a former NHL draft pick.
Why this is supported
Country Liberty was founded by former Halifax Mooseheads defenseman Sawyer Hannay, who was drafted by the Vancouver Canucks in 2010 and later conceived the brand while playing hockey in Austria. He has said,
I was drafted to the NHL in 2010 by the Vancouver Canucks
printworksnb.com. The brand's name change from 'Country Free' to 'Country Liberty' was based on the definition of liberty as
“Liberty: the state of being free within society from oppressive restrictions imposed by authority on one’s way of life, behavior”
printworksnb.com. The brand's roots lie in Rexton, New Brunswick, a town of 800, and it champions traditional family values.
Country Liberty is for the people I grew up with and the people I spend my life around now. People with traditional values. Family values.
countryliberty.ca. From a $400, 12-t-shirt start, it has grown to distribution in over 200 stores in Canada and 75 in the United States.
- Cultural partnerships
Co-branded collections with Busch, Budweiser, and Realtree.
Why this is supported
Country Liberty's website features dedicated shop pages for collections co-branded with iconic country lifestyle brands:
SHOP COUNTRY LIBERTY X BUSCH
countryliberty.caand
SHOP COUNTRY LIBERTY X REALTREE
countryliberty.ca— demonstrating licensed partnerships that reinforce the brand's authenticity within those communities.
- Brand philosophy
Emblem reads Country Liberty, meaning freedom from oppressive restrictions.
Why this is supported
The brand explains it changed its name from Country Free to Country Liberty, defining liberty as
Liberty: the state of being free within society from oppressive restrictions imposed by authority on one’s way of life, behavior
printworksnb.com. The brand also states it was inspired in Rexton, New Brunswick, a town of 800, and that Country Liberty is for people with traditional family values.
The cap's embroidered patch carries the name Country Liberty alongside Quality Goods and KENT COUNTY, directly displaying the philosophy on the product.
- Brand background
Founded by ex-NHL player; now 275+ stores, co-brands Busch, Realtree.
Why this is supported
The brand's founder in an interview says he was drafted by the Vancouver Canucks.
I was drafted to the NHL in 2010 by the Vancouver Canucks
printworksnb.comThe brand's site reports the business grew from small beginnings to national scale:
What started with 12 t-shirts and $400 is now stocked in 200 stores across Canada and 75 stores across the United States
countryliberty.caAdditionally, Country Liberty runs co-branded lines with major outdoor brands; the site promotes
SHOP COUNTRY LIBERTY X BUSCH
countryliberty.caand
SHOP COUNTRY LIBERTY X REALTREE
countryliberty.ca.
- Growth story
Grew from a $400, 12-shirt launch in 2014 to distribution in over 275 stores.
Why this is supported
The brand began with 12 t-shirts and a $400 investment. According to its website,
What started with 12 t-shirts and $400 is now stocked in 200 stores across Canada and 75 stores across the United States
countryliberty.ca. This places the Emblem Navy Cap behind a brand with over 275 stocking locations, including Simons, a major Canadian retailer.
- Brand heritage
Founded by ex-NHL draft pick Sawyer Hannay, inspired by small-town values, and co-branded with Busch and Realtree.
Why this is supported
The brand's authenticity is built on founder Sawyer Hannay's background:
I was drafted to the NHL in 2010 by the Vancouver Canucks
printworksnb.comHe thought of the brand while playing in Austria:
When I was 19 and living in Salzburg Austria I naturally thought a lot about home.
printworksnb.comThe brand's name evolved from Country Free to Country Liberty, which it defines as
the state of being free within society from oppressive restrictions imposed by authority on one’s way of life, behavior
printworksnb.com. Country Liberty draws inspiration from the founder's hometown of Rexton, NB:
Country Liberty was inspired in a town of 800 people in the middle of nowhere - Rexton, New Brunswick.
countryliberty.caand echoes traditional values:
Country Liberty is for the people I grew up with and the people I spend my life around now. People with traditional values. Family values.
countryliberty.caThe brand has secured co-branded collections with lifestyle partners like Busch and Realtree, as shown by calls-to-action
SHOP COUNTRY LIBERTY X BUSCH
countryliberty.caand
SHOP COUNTRY LIBERTY X REALTREE
countryliberty.ca.
- Brand validation
Country Liberty has co-branded collections with Busch, Budweiser, and Realtree.
Why this is supported
Country Liberty has co-branded collections with iconic outdoor brands, as shown on its website:
SHOP COUNTRY LIBERTY X BUSCH
countryliberty.caand
SHOP COUNTRY LIBERTY X REALTREE
countryliberty.caThese partnerships validate the brand's place in the country and outdoor lifestyle.
- Construction
Plastic visor and structured crown prevent silhouette distortion.
Why this is supported
This cap's shape retention comes from two features:
The visor stiffener is plastic
Is the visor stiffener plastic or a sewn-in fabric structure?, and the crown is structured, which means it can
keep the panel stable through wear and washing
sewingtrip.com. However, to preserve both,
- Fit
Snapback closure adjusts 22–24 in and offsets 1.5–3% cotton shrinkage.
Why this is supported
The snapback closure
adjusts to fit most head sizes, typically accommodating head circumferences around 22–24 inches (56–61 cm) based on standard snapback sizing guidelines
What head circumference range does the one-size snapback fit?, and its adjustability compensates for the natural cotton shrinkage of
1.5% to 3% physical shrinkage rate
hats.sn-intl.com- Material
100% cotton twill is 20–30% more durable than plain weave cotton.
Why this is supported
The 100% cotton fabric is woven in a diagonal twill pattern.
cotton twill's weave produces 20 to 30% greater durability compared to plain weave fabrics.
dirtcheapheadwear.comAdditionally, the structured crown with plastic visor stiffener ensures the cap retains its shape.
Structured caps take tear-away for easy removal, while unstructured or soft-front caps need cut-away backing to keep the panel stable through wear and washing.
sewingtrip.comThe material also breathes:
allowing enough airflow for everyday wear.
customizationcaps.comThis reduces the need for washing, contributing to longevity.
The cotton twill's durability is quantified:
and its stability allows embroidery machines to run at up to 1000 SPM
without puckering
dirtcheapheadwear.com, ensuring a flat, distortion-free emblem. Additionally, the tight diagonal weave locks stitches and resists snagging from gear.
- Value
This $40 cap lasts 5–10+ years, making per-wear cost lower than alternatives.
Why this is supported
The cap's $40 price is justified by its long lifespan. Industry sources state that
Custom embroidered hats can last 5-10+ years with the design still looking sharp.
sevenclay.comand that
cotton twill's weave produces 20 to 30% greater durability compared to plain weave fabrics.
dirtcheapheadwear.comCountry Liberty has grown from a small startup to being stocked in 275+ stores and collaborating with brands like Busch and Budweiser, validating the brand's quality.
What started with 12 t-shirts and $400 is now stocked in 200 stores across Canada and 75 stores across the United States
countryliberty.caThis combination of emblem longevity and fabric durability makes the $40 cap a cost-effective investment over time.
Image Analysis
2 images- 01
Product
Front-right three-quarter view of a structured navy baseball cap with a curved brim and a rectangular embroidered patch sewn to the front panel.
- Overall shapeStructured six-panel baseball cap seen from a front-right three-quarter angle; crown has a rounded top with a small covered button at the apex and visible panel seams converging toward it.
1 region
x 0.06 · y 0.22 · w 0.88 · h 0.62 (medium) - BrimWide curved brim with visible topstitching rows in parallel lines; brim extends forward and casts a shadow below.
1 region
x 0.06 · y 0.56 · w 0.68 · h 0.25 (high) - Front patchRectangular embroidered patch with rounded corners sewn to the center of the front panel; patch has a white fabric face, red embroidered border, and multilevel dark text.
1 region
x 0.28 · y 0.40 · w 0.24 · h 0.17 (high) - Fabric textureTwill-like woven fabric with a subtle diagonal weave visible on panels and brim; fabric appears matte with low sheen.
1 region
x 0.12 · y 0.30 · w 0.70 · h 0.45 (medium) - Seam and stitching detailStitching visible along panel seams and around the brim edge; panel seam on the right side of the crown is visible and topstitched.
1 region
x 0.50 · y 0.24 · w 0.32 · h 0.44 (medium) - Top buttonSmall covered fabric button at the crown apex, same color as the cap fabric.
1 region
x 0.49 · y 0.23 · w 0.04 · h 0.03 (medium) - Patch line 1 text“COUNTRY”
1 region
x 0.29 · y 0.41 · w 0.22 · h 0.06 (high) - Patch line 2 text“LIBERTY”
1 region
x 0.29 · y 0.46 · w 0.22 · h 0.06 (high) - Patch line 3 text“Quality Goods”
1 region
x 0.29 · y 0.51 · w 0.22 · h 0.05 (high) - Patch line 4 text“KENT COUNTY”
1 region
x 0.29 · y 0.55 · w 0.22 · h 0.03 (high)
Other
Studio-style product shot on a uniform light gray background with soft frontal lighting and a soft shadow beneath the brim; image is centered and cropped to show most of the cap.
- BackgroundEven light gray plain backdrop occupying the full frame outside the product area.
- Shadow and lightingSoft diffuse lighting from above and slightly front-left producing a faint shadow under the brim and to the right side of the cap.
1 region
x 0.06 · y 0.68 · w 0.60 · h 0.22 (medium) - Shot compositionCap positioned slightly left-of-center with the brim angled down and right, photographed against negative space above the cap.
Colors
navy blue· cap fabric#1C3442white· patch background#F1F2F3bright red· patch borderdark navy· patch text- Overall shapeStructured six-panel baseball cap seen from a front-right three-quarter angle; crown has a rounded top with a small covered button at the apex and visible panel seams converging toward it.
- 02
Product
Rear three-quarter view of a six-panel navy baseball cap with visible snapback closure, curved brim, top button, stitched panel seams and embroidered eyelets.
- Overall shapeSix-panel low-profile baseball cap shown from rear three-quarter angle; crown has a rounded dome and a curved brim visible at the right side of the image.
1 region
x 0.06 · y 0.34 · w 0.88 · h 0.49 (high) - Panels and seamsVisible stitched panel seams radiate from the top button down the crown; double rows of topstitching run along the seams and around the brim edge.
1 region
x 0.18 · y 0.30 · w 0.62 · h 0.42 (high) - Top buttonSmall fabric-covered top button centered at the crown apex, covered in the same navy fabric as the crown.
1 region
x 0.47 · y 0.32 · w 0.08 · h 0.07 (high) - Embroidered eyeletsCircular sewn eyelets on multiple panels for ventilation; stitching around each eyelet is visible.
2 regions
x 0.30 · y 0.39 · w 0.10 · h 0.10 (high); x 0.60 · y 0.40 · w 0.08 · h 0.09 (high) - Brim detailCurved brim extends to the right with visible concentric topstitching lines on the upper brim surface; brim appears slightly darker at shadowed underside.
1 region
x 0.68 · y 0.48 · w 0.30 · h 0.22 (high) - Snapback closurePlastic snapback strap inserted through rear opening with adjustment holes and a male-female plastic fastening piece visible; strap color matches dark navy tone.
1 region
x 0.09 · y 0.63 · w 0.36 · h 0.12 (high) - Rear opening and inner bandRear cutout above the strap shows a short section of internal sweatband or lining in shadow; inner lining details are not fully visible.Partial
1 region
x 0.08 · y 0.56 · w 0.18 · h 0.18 (medium) - Fabric textureTwill-like woven cotton or cotton-blend fabric with visible diagonal weave and matte finish.
1 region
x 0.22 · y 0.36 · w 0.52 · h 0.40 (high)
Other
Product shot on a neutral light gray background with soft studio lighting creating subtle shadows under the cap and to the left of the brim.
- Shot compositionRear three-quarter product view centered horizontally in the lower half of the frame with generous negative space above.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - BackgroundEven light gray studio background without texture or props.
1 region
x 0.00 · y 0.00 · w 1.00 · h 0.70 (high) - Lighting and shadowSoft diffuse lighting from above-left produces mild shadow beneath the cap toward the lower-left area and subtle highlights on crown curves.
1 region
x 0.06 · y 0.70 · w 0.50 · h 0.20 (medium)
Colors
navy· crown fabric#252E39dark navy plastic· snapback strap#1C2532slightly lighter navy· brim stitching#3D4A53- Overall shapeSix-panel low-profile baseball cap shown from rear three-quarter angle; crown has a rounded dome and a curved brim visible at the right side of the image.