Country Liberty
Cowboy-Logo Chocolate Cap
This unisex baseball cap from Country Liberty at Simons is a six-panel, chocolate-brown cotton twill cap with a slightly curved rigid visor, an inner sweatband, and a plastic snapback strap for adjustable fit. The front features a white embroidered cowboy logo with arched 'COUNTRY LIBERTY' text, a central cowboy-on-horse silhouette, and 'CANADIAN CLOTHING CO.' with the year 2016. It is designed for casual wear and sun protection, typical of branded caps, and includes stitched eyelets for ventilation.
- Color
- Chocolate
- Material
- 100% cotton twill
- Gender
- unisex
- Style
- casual
- Category
- Apparel & Accessories > Clothing Accessories > Hats
Color
Size
Specifications
A classic snapback cap made from 100% cotton twill with an embroidered cowboy logo.
Cotton twill fabric, embroidered logo, curved visor, inner sweatband, snapback closure
- Color
- Chocolate · brown
- Material
- 100% cotton twill
- Style
- casual
- Occasion
- everyday
- Gender
- unisex
- Age Group
- adult
- Condition
- new
- Category
- Apparel & Accessories > Clothing Accessories > Hats
Additional Attributes
- 100% cotton twill
- embroidered logo on front
- slightly curved rigid visor
- inner sweatband
- snapback closure
Product Insights
The Country Liberty Cowboy-Logo Chocolate Cap, a 100% cotton twill cap with durable embroidery and a structured crown, serves as an identity marker for ranch culture and personal expression, riding the 2025 western fashion trend. Its core promise is a classic, shape-retaining silhouette (fixed curved visor, spot clean only) that trades off flexibility for authenticity, reflecting the brand's roots in Rexton, its Dragons' Den backing, and a commitment to ethical sourcing.
- Trend placement
This cap's embroidered cowboy logo places it in the 2025 western fashion trend.
Why this is supported
Fashion trend reports from 2025 identify embroidered western logos as a key crossover between ranch heritage and streetwear. For instance,
Trucker caps have been around for decades, but in 2025, they're becoming a hybrid of Western ruggedness and streetwear cool. Expect to see bold graphics, vintage logos, and distressed finishes that nod to both cowboy heritage and modern fashion trends.
campfireco.com.auThis corroborates the cap's placement. Additionally, a streetwear retailer has adopted the same graphic motif, signaling that western caps have broken into fashion-forward casual wear. As stated by Feature:
Part of our ongoing FEATURE headwear collection, the Cowboy Trucker merges Western-inspired design with everyday functionality. It features a polyester foam front panel and curved brim, complemented by breathable mesh quarter panels and an adjustable snapback closure. Embroidered cowboy artwork at the front and signature FEATURE branding at the back complete the look.
feature.comThis indicates that the cowboy-logo cap is part of a recognized 2025 trend.
- Identity marker
Cap serves as an identity marker celebrating ranch culture and personal expression.
Why this is supported
The cap's embroidered cowboy logo fits a 2025 trend where
Trucker caps have been around for decades, but in 2025, they’re becoming a hybrid of Western ruggedness and streetwear cool.
campfireco.com.auAs another source describes,
Cowboy caps serve as more than just sun protection—they are identity markers, deeply woven into Western culture and personal expression.
techbullion.comThe Country Liberty logo is shaped like a guitar pick and has been worn on stage by artists like Doc Walker and BlackJack Billy. The brand has expanded into wine and rental cabins, emphasizing a lifestyle of freedom, defined by a philosophy of liberty as
the state of being free within society from oppressive restrictions imposed by authority on one’s way of life, behavior
printworksnb.comThis cultural resonance is echoed by retailers like Feature, which created its own cowboy trucker cap, showing the motif's mainstream acceptance.
- Quality
100% cotton twill cap with durable, precise embroidery and a structured crown.
Why this is supported
The cap is constructed from 100% cotton twill, a fabric that
today it makes up 60 to 70% of blank baseball caps sold by major distributors
dirtcheapheadwear.comTwill's rigid structure gives the snapback its clean, upright crown. The embroidered logo benefits from twill's dense surface, which
can handle embroidery machines running at up to 1000 SPM without puckering
dirtcheapheadwear.com, ensuring precise detail. The embroidery thread also
resists rubbing and handling better than most prints, and it stays readable even as the hat softens over time.
ambromanufacturing.comThe cap must be spot cleaned only, as water and agitation can damage its structured shape. The natural cotton is
soft against the skin, genuinely breathable, and hypoallergenic
hewore.com- Brand origin
Country Liberty started with $400 in Rexton (pop. 800); founder: NHL draft pick & Econ grad.
Why this is supported
Catalog confirms the brand's origin in a small town:
Country Liberty was inspired in a town of 800 people in the middle of nowhere - Rexton, New Brunswick.
countryliberty.cathat started with
I printed 12 t-shirts with $400
countryliberty.ca. This underdog story includes founder Sawyer Hannay's hockey background (
I have played 4 years of major junior hockey, I was drafted to the NHL in 2010 by the Vancouver Canucks
printworksnb.com) and his academic discipline (
I finished my degree in two and a half years
saltwire.com). These facts verify the brand's self-made origin and founder's drive.
Country Liberty's brand identity consistently uses western graphics, with one cap described as
This two tone natural and brown cap features our embroidered rodeo graphic, a nod to grit, freedom, and country roots.
countryliberty.caThis is rooted in the brand's rural origins:
Further, the brand's identity is symbolized by a guitar-pick logo, and its products have been worn by Canadian country artists such as Doc Walker.
He said his philosophy is best represented in the Country Liberty logo, which is shaped like a guitar pick
saltwire.comand
We have band members wearing our products to their shows all over Eastern Canada as we continue to move west. We also have a few Country stars in possession of our product such as Doc Walker, BlackJack Billy, The Road Hammers, etc.
printworksnb.comThis authentic background distinguishes the brand from mass-market fashion pieces.
Country Liberty's origin story grounds the brand in authentic rural roots:
The founder, a former NHL draft pick, started by printing 12 t-shirts with $400. Today,
What started with 12 t-shirts and $400 is now stocked in 200 stores across Canada and 75 stores across the United States
countryliberty.caThe brand also emphasizes ethical sourcing, stating,
We ethically source our product, vet our suppliers, and care about doing this the right way - for the people who wear our products and for the world we all share.
countryliberty.ca- Brand identity
Guitar-pick logo ties to country artists; name 'Liberty' was chosen for its meaning of freedom.
Why this is supported
The brand's identity is grounded in specific design and naming choices: the logo
Country Liberty logo, which is shaped like a guitar pick
saltwire.com, connecting the brand to country music. The name 'Liberty' was deliberately chosen and defined as
the state of being free within society from oppressive restrictions imposed by authority on one’s way of life, behavior
printworksnb.com. This careful design gives the cap's logo a deeper meaning.
- Retail footprint
Stocked in 200 stores across Canada and 75 in the US, including Pseudio and Boathouse.
Why this is supported
Catalog confirmed the brand's retail presence:
What started with 12 t-shirts and $400 is now stocked in 200 stores across Canada and 75 stores across the United States
countryliberty.caThis includes major chains like Pseudio,
It eventually piqued the interest of Pseudio, which brought me from selling mostly around New Brunswick to all the way across Atlantic Canada and three stores in Alberta.
saltwire.com- Naming philosophy
Name change to Country Liberty was driven by the dictionary definition of liberty.
Why this is supported
The brand was renamed from Country Free to Country Liberty, a deliberate shift based on the dictionary definition of liberty as
the state of being free within society from oppressive restrictions imposed by authority on one’s way of life, behavior
printworksnb.com. The founder's philosophy is also represented in the guitar-pick-shaped logo, which aligns with the brand's country music connections (artists like Doc Walker endorse it). The embroidered rodeo graphic on this cap
a nod to grit, freedom, and country roots
countryliberty.ca, and cowboy caps generally are
identity markers, deeply woven into Western culture and personal expression.
techbullion.com- Ethical sourcing
Brand publicly commits to ethical sourcing and supplier vetting.
Why this is supported
The brand publicly states:
We ethically source our product, vet our suppliers, and care about doing this the right way - for the people who wear our products and for the world we all share.
countryliberty.ca- Guitar pick shape
The logo's guitar-pick shape ties the cap to country music.
Why this is supported
The brand founder stated that the Country Liberty logo is shaped like a guitar pick, which ties the cap to country music.
He said his philosophy is best represented in the Country Liberty logo, which is shaped like a guitar pick and feat
saltwire.comAdditionally, the brand confirms that country music artists such as Doc Walker and BlackJack Billy wear their products.
We have band members wearing our products to their shows all over Eastern Canada as we continue to move west. We also have a few Country stars in possession of our product such as Doc Walker, BlackJack Billy, The Road Hammers, etc.
printworksnb.com- Brand name meaning
'Country Liberty' stands for freedom from oppression.
Why this is supported
The brand name 'Country Liberty' was deliberately chosen for its definition of liberty as freedom from oppressive restrictions.
"the state of being free within society from oppressive restrictions imposed by authority on one's way of life, behavior"
printworksnb.com- Logo design symbolism
The cap's rodeo graphic symbolizes grit, freedom, and country roots.
Why this is supported
Country Liberty describes the cap's embroidered rodeo graphic as a direct symbol of the brand's values: grit, freedom, and country roots.
This two tone natural and brown cap features our embroidered rodeo graphic, a nod to grit, freedom, and country roots.
countryliberty.caThe 'CANADIAN CLOTHING CO.' line further grounds the cap in the brand's small-town New Brunswick origins.
Country Liberty was inspired in a town of 800 people in the middle of nowhere - Rexton, New Brunswick.
countryliberty.ca- Store presence
From 12 t-shirts to 200 Canadian and 75 US stores.
Why this is supported
The Country Liberty brand started modestly:
I printed 12 t-shirts with $400
countryliberty.cain a village of 800 people. The founder, a former NHL draft pick, grew it to
stocked in 200 stores across Canada and 75 stores across the United States
countryliberty.ca. A key retail breakthrough came when
It eventually piqued the interest of Pseudio
saltwire.com. This rapid retail expansion validates market acceptance.
- Dragons' Den
Received $150,000 investment from Arlene Dickinson on Dragons' Den.
Why this is supported
Country Liberty's cap received a major credibility boost when
that earned his Rexton-based business, Country Liberty, a $150,000 vote of confidence from the business titans on Dragons' Den.
cbc.ca. This public validation by a seasoned entrepreneur indicates mainstream trust.
- Brand lifestyle
Brand expanded to wine and cabins; guitar-pick logo worn by country stars.
Why this is supported
The brand extends beyond apparel into a lifestyle:
The Country Liberty brand has since grown to include a line of wine made by a local winery and rustic Liberty Village rental cabins
cbc.ca. The cap's guitar-pick-shaped logo also resonates in music culture –
. This cultural adoption roots the cap in authentic country lifestyle.
- Material
100% cotton twill offers 20-30% greater durability, an upright crown, and hypoallergenic comfort.
Why this is supported
The diagonal weave spreads stress evenly,
cotton twill's weave produces 20 to 30% greater durability compared to plain weave fabrics
dirtcheapheadwear.com. This rigidity also creates the cap's clean upright crown:
This is what gives a fitted cap or snapback its clean, upright crown.
hewore.comand the natural fiber ensures comfort:
It’s a natural fiber — soft against the skin, genuinely breathable, and hypoallergenic
hewore.com. Such performance explains why cotton twill dominates the market, accounting for
60 to 70% of blank baseball caps sold by major distributors
dirtcheapheadwear.com.
- Embroidery
100% cotton twill embroidery resists puckering and outlasts prints.
Why this is supported
The 100% cotton twill fabric is inherently suited for embroidery:
Quality blank hats in cotton twill take thread well; performance polyester can show needle marks if the settings aren’t right
ambromanufacturing.comIts dense surface supports high-speed embroidery, as the fabric
can handle embroidery machines running at up to 1000 SPM without puckering
dirtcheapheadwear.com. As a result, the embroidered logo
Embroidery holds up well on job sites because thread resists rubbing and handling better than most prints, and it stays readable even as the hat softens over time.
ambromanufacturing.com- Size range
Fits head circumferences of 21.5–24.5 inches.
Why this is supported
The brand's Q&A states that the snapback
accommodates head circumferences of approximately 21.5 to 24.5 inches
What is the adjustable size range of the snapback closure in terms of head circumference?.
- Visor curvature
Visor has a permanently set slight curvature and cannot be reshaped.
Why this is supported
In the Q&A, the brand explains that the
curvature is permanently set during manufacturing and is not intended to be reshaped by the user
Can the visor be reshaped or is it permanently fixed in the slightly curved position?.
- Shape retention
100% cotton twill crown holds its shape and does not slump.
Why this is supported
A hat-fitting resource explains that the 100% cotton twill '
This is what gives a fitted cap or snapback its clean, upright crown
hewore.com', which corroborates that the material provides enough structure to keep the cap upright and maintain its shape.
- Care
Spot clean only; machine or hand washing distorts the cap.
Why this is supported
The manufacturer's care instructions specify that the cap must be spot cleaned to preserve its shape and embroidery.
This cap should be spot cleaned only and not machine washed or hand washed, as it is made of 100% cotton twill with a structured shape that can be damaged by water and agitation [1].
Is this cap machine washable or should it be hand washed?The rigid visor is permanently curved and cannot be reshaped. The twill weave itself offers 20-30% greater durability than plain weave, but this durability advantage is contingent on keeping the cap out of the washing machine.
cotton twill's weave produces 20 to 30% greater durability compared to plain weave fabrics
dirtcheapheadwear.com- Visor shape
Fixed curved visor creates a classic baseball-cap silhouette.
Why this is supported
The visor is permanently fixed in a slight curve, as the Q&A confirms:
The visor is described as a 'slightly curved rigid visor,'
Can the visor be reshaped or is it permanently fixed in the slightly curved position?Combined with the 100% cotton twill construction, this keeps the crown upright:
This is what gives a fitted cap or snapback its clean, upright crown.
hewore.comThe fixed shape means the cap cannot be flattened for packing without risk of damaging the brim, and care is limited to spot cleaning:
This cap should be spot cleaned only and not machine washed or hand washed, as it is made of 100% cotton twill with a structured shape that can be damaged by water and agitation
Is this cap machine washable or should it be hand washed?This ensures a consistent classic baseball-cap silhouette without needing any reshaping.
- Style tradition
Fixed curved brim reinforces classic baseball-cap tradition.
Why this is supported
The fixed curved brim places this cap in the classic baseball-cap tradition. The Q&A confirms the visor is permanently curved, and historical context shows:
In 1860, the Brooklyn Excelsiors introduced the Brooklyn-style cap, helping move baseball headwear away from straw and toward more durable fabrics.
dirtcheapheadwear.comThis reinforces the cap's heritage identity, contrasting with modern trends in western-inspired caps, such as the 2025 style:
Trucker caps have been around for decades, but in 2025, they’re becoming a hybrid of Western ruggedness and streetwear cool.
campfireco.com.auThus, the fixed curved brim aligns the cap with a classic, rather than contemporary, aesthetic.
- Fashion Trend
The cowboy-logo cap rides the 2025 trend blending western and streetwear.
Why this is supported
The cap's embroidered cowboy logo places it within an emerging style described as
a hybrid of Western ruggedness and streetwear cool
campfireco.com.au. A streetwear brand outside the western niche has released a similar trucker cap as
, confirming that this style has broken out of ranchwear into mainstream fashion.
- Sizing
The 'one size fits most' snapback adjusts from 21.5 to 24.5 inches.
Why this is supported
The cap's 'one size fits most' label is supported by its adjustable snapback:
This hat has an adjustable snapback closure and is labeled 'one size fits most,' which typically accommodates head circumferences of approximately 21.5 to 24.5 inches
What is the adjustable size range of the snapback closure in terms of head circumference?. This matches standard snapback range.
Image Analysis
2 images- 01
Product
A chocolate-brown six-panel baseball cap with a curved brim and a white embroidered cowboy-logo and text on the front panel; visible top button and stitched panels.
- Cap shapeCurved-brim baseball cap with a rounded six-panel crown and a small fabric-covered top button where panels meet.
1 region
x 0.06 · y 0.30 · w 0.88 · h 0.60 (high) - Front embroideryWhite embroidered design on the front panel consisting of an arched top line of text, a central cowboy-on-horse silhouette, small numeric elements left and right of the silhouette, and a straight line of text beneath the silhouette.
1 region
x 0.30 · y 0.40 · w 0.40 · h 0.30 (high) - Embroidered text transcriptions - top arc“COUNTRY LIBERTY”
1 region
x 0.30 · y 0.40 · w 0.40 · h 0.12 (high) - Embroidered text transcriptions - bottom line“CANADIAN CLOTHING CO.”
1 region
x 0.30 · y 0.58 · w 0.40 · h 0.08 (high) - Embroidered text transcriptions - year fragments“20 16”
1 region
x 0.30 · y 0.50 · w 0.40 · h 0.06 (high) - Fabric texture and stitchingVisible twill-like fabric texture with parallel woven lines and tonal topstitching along brim edge, panel seams, and center front seam.
1 region
x 0.06 · y 0.45 · w 0.88 · h 0.40 (high) - Vent eyeletsSmall stitched eyelet visible on the right-side panel (viewer right) near the upper portion of the panel.
1 region
x 0.78 · y 0.36 · w 0.08 · h 0.10 (medium) - Brim detailCurved brim with multiple rows of parallel stitching visible across its surface and a slightly darker underside creating a shadowed edge.
1 region
x 0.06 · y 0.62 · w 0.78 · h 0.28 (high)
Other
Studio product shot on a plain light gray background with soft shadow beneath the cap; image is centered and well-lit from above-left creating slight highlights on the crown.
- Background and shadowUniform light gray background with a soft diffuse shadow beneath and slightly behind the cap toward the right.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - Shot compositionThree-quarter front view of the cap, showing front panel, brim, and part of the right-side panel; cap is positioned slightly turned to the viewer's right.
- LightingEven studio lighting with a gentle highlight on the upper-left crown and minimal harsh reflections.
Colors
chocolate brown· crown and brim fabric#533325white· front embroidery- Cap shapeCurved-brim baseball cap with a rounded six-panel crown and a small fabric-covered top button where panels meet.
- 02
Product
Rear three-quarter view of a six-panel chocolate-brown baseball cap showing the back opening, snapback strap, top button, embroidered eyelets, and part of the curved brim.
- Overall shapeSix-panel baseball cap with a rounded crown and a slightly curved brim visible at right rear; back has a semicircular opening above the strap.
1 region
x 0.06 · y 0.28 · w 0.88 · h 0.56 (high) - Material textureWoven twill-like fabric with visible diagonal weave on the crown panels and matte finish.
1 region
x 0.20 · y 0.30 · w 0.60 · h 0.44 (high) - Panel constructionPanel seams converge at the top button; visible double stitching along panel seams.
1 region
x 0.30 · y 0.18 · w 0.38 · h 0.36 (high) - Top buttonSmall fabric-covered button at crown center where panels meet.
1 region
x 0.49 · y 0.20 · w 0.06 · h 0.05 (high) - Embroidered eyeletsRound embroidered ventilation eyelets present on each visible panel, matching fabric color.
2 regions
x 0.18 · y 0.36 · w 0.06 · h 0.06 (high); x 0.62 · y 0.34 · w 0.06 · h 0.06 (high) - Snapback strapPlastic adjustable snapback strap threaded through the back opening with a row of circular holes and matching snap studs.
1 region
x 0.08 · y 0.72 · w 0.40 · h 0.16 (high) - Back opening edgeBack opening has a stitched hem and reveals a dark inner lining shadow toward the interior of the cap.
1 region
x 0.10 · y 0.60 · w 0.30 · h 0.20 (high) - Brim detailPortion of the curved brim visible at right with concentric topstitching rows.
1 region
x 0.66 · y 0.62 · w 0.32 · h 0.22 (high)
Other
Studio product shot on a uniform light gray background with soft shadow beneath the cap and even top lighting.
- Background and surfaceSmooth light gray background and surface with a soft shadow beneath the cap extending slightly to the right.
1 region
x 0.00 · y 0.00 · w 1.00 · h 1.00 (high) - Lighting and shadowEven diffuse lighting with a soft, slightly darker shadow cast under and to the right of the brim and back opening.
- Shot compositionRear three-quarter angle centered in frame with generous top and side padding; image is vertically oriented.
Colors
chocolate brown· fabric crown and brim#4A2D24dark brown· snapback strap#4D3B33- Overall shapeSix-panel baseball cap with a rounded crown and a slightly curved brim visible at right rear; back has a semicircular opening above the strap.