Founded in 2017 by former professional snowboarder Nima Jalali, this unisex brand from Los Angeles offers safe and extremely effective skin and body care products made from natural, organic, and cruelty-free ingredients that are ethically and sustainably grown and produced. Exposed to the elements in different outdoor conditions for long periods of time throughout his career, the athlete learned the importance of protecting his skin. It was his personal search for products in line with his natural lifestyle that inspired him to create his own through eco-friendly means.