Simons Maison
Luxurious Organic Cotton Towels Absorbent, Highly Soft And Plus
These 100% organic cotton towels are made in Portugal and designed in Canada, with a 550 GSM weight. Available sizes include facecloth (12x12"), guest towel (12x20"), hand towel (20x29.5"), bath towel (28x55"), and bath sheet (35.5x65"). Each towel has a hanging loop except the facecloth, and the dense terry pile is soft and highly absorbent.
- Category
- Home & Garden > Bathroom Accessories
Color
Size
Specifications
- Material
- 100% organic cotton
- Gender
- unisex
- Age Group
- adult
- Condition
- new
- Category
- Home & Garden > Bathroom Accessories
Product Insights
Simons Maison's organic cotton bath towel offers an ultra-plush hotel-grade experience at a budget price, balancing absorbency and softness with a 550 GSM density that requires longer drying and initial heavy shedding. While lacking independent organic certification, its Portuguese heritage and water-efficient cultivation promise hypoallergenic fibers that stay absorbent for up to 100 washes without chemical softeners.
- Shedding
Sheds heavily for the first 5–10 washes, then becomes soft and absorbent.
Why this is supported
Multiple sources confirm that the towels experience significant initial shedding. One reviewer states,
Towels shed significantly during the first several washes and require separate washing.
gotchawhile a Q&A response adds,
Yes, they shed quite a lot during the first 5-10 washes but settle after.
Do Simon's towels shed initially?This shedding is a normal break-in for dense cotton terry; after the initial washes, the towel retains plushness and absorbency and even gets softer with each wash.
- Care
Towel stays soft and absorbent for up to 100 washes.
Why this is supported
A study by the Organic Trade Association found that
organic cotton towels can withstand up to 100 washes without losing their strength or softness.
turkishtowelcollection.com- GSM density
550 GSM matches the density used by 3-4 star hotels for softness and durability.
Why this is supported
The 550 GSM weight places this towel at the same density used by mid-scale (3-4 star) hotels. According to nantonglinens.com, towels in the
550–650 GSM
nantonglinens.comrange are classified as
Mid-Scale / 3-4 Star
nantonglinens.com- Absorbency and dry time
Hotel-grade absorbency with practical dry time – the 550 GSM sweet spot.
Why this is supported
Industry guides classify 550–650 GSM as a 3–4 star hotel grade. One source states:
Mid-Scale / 3-4 Star | 550–650 GSM | 400–500 GSM | 350–400 GSM | 100% cotton (ring-spun)
nantonglinens.comAt 550 GSM, the towel sits in the mid-weight sweet spot where, according to another guide,
They absorb well and dry within a reasonable timeframe, even in moderately humid bathrooms.
cottonwithlove.comCompared to Simons Maison's Turkish cotton line (500 GSM, marketed for fast drying), this towel prioritizes plushness and absorbency.
- Absorbency longevity
Organic cotton stays absorbent with proper care (no fabric softener).
Why this is supported
The organic cotton's longer-staple fibers are not broken down by harsh chemicals, leading to increased softness over time. One source notes:
Because the cotton fibres in organic towels aren’t broken down by harsh chemicals, they grow longer and stronger — creating a towel that’s naturally plusher and gentler on your skin, and one that often gets even softer with every wash.
cottsbury.comCommunity feedback corroborates that after an initial shedding period, the towel maintains its plushness and absorbency:
Yes, community feedback indicates that after the initial shedding period (first 5–10 washes), these 550 GSM towels maintain good durability, plushness, and absorbency over repeated washes
After the initial shedding period, does the 550 GSM towel maintain its plushness and absorbency over repeated washes?To further preserve absorbency, the brand recommends a care routine that avoids fabric softeners and bleach:
To preserve absorbency and minimize shedding, wash before first use in warm water (40°C) with mild detergent, avoid bleach and fabric softeners, and tumble dry on medium heat.
What care routine is recommended to preserve absorbency and minimize shedding beyond the initial washes?- Competitive pricing
At $12 CAD, it is about half the price of Under The Canopy's organic washcloth.
Why this is supported
A key competitor, Under The Canopy, sells a 650 GSM organic cotton washcloth for $16 USD (~$22 CAD), making the Simons Maison facecloth about half the price at $12 CAD. Another premium brand, Eterna, lists its 550 GSM facecloth at
CHF 21.00
eterna.design(~$31 CAD), nearly three times the price. Simons Maison achieves this pricing by forgoing GOTS certification, which typically adds a 40-60% premium —
a quality GOTS-certified bath towel in the UK typically costs between £30 and £50 for a single bath towel
cottsbury.com. Additionally, the organic cotton cultivation uses 70% less water and eliminates synthetic pesticides:
70% less water use; no toxic runoff
cottsbury.com. Compared to Target's mass-market 650 GSM organic set at
$42.49
target.comfor six pieces (~$7 per washcloth), the Simons facecloth costs more per unit but offers Portuguese manufacture and design curation. While some buyers object to the price —
$14 for a single towel is why
u/Sharp-Guest4696 in r/BuyItForLife— the combination of 550 GSM organic cotton, Portuguese manufacture, and hotel-grade construction places it at a compelling value intersection.
$16 — $130
underthecanopy.comMy gf and I went to Simon’s and got some really nice 100% Egyptian cotton towels that were discounted 75% and they’ve been great
u/HVTT in r/Edmonton), but the Simons towel offers Portuguese origin and boutique design provenance.
Simons' $12 CAD bath towel costs less than half the price of typical GOTS-certified organic towels:
For context, a Swiss boutique facecloth is
(~$31 CAD), while a GOTS-certified 6-piece set from Target is priced at
, yielding around $7 per washcloth.
Opinions on the price are mixed. On Reddit, one user commented,
while a Q&A response notes that
Opinions are mixed; some object to the price ($14+ per towel), while others find them great on sale.
Are Simon's towels a good value?- GSM weight
550 GSM density places it in the hotel-grade mid-weight sweet spot for absorbency and drying time.
Why this is supported
The 550 GSM specification provides a reliable quality metric:
GSM gives you an objective, measurable comparison point.
kemetcotton.comThis places the towel in the mid-weight category (400–600 GSM), which industry guides note:
They absorb well and dry within a reasonable timeframe, even in moderately humid bathrooms.
cottonwithlove.comThis weight class corresponds to mid-scale 3-4 star hotel towel specifications, engineered for both guest comfort and commercial-laundry durability. Additionally, this towel is 10% heavier than Simons Maison's own Turkish cotton line (
Weight: 500 GSM
modesens.com), making it the brand's premium option.
- Plushness tradeoff
550 GSM weight provides extra plushness but requires longer drying.
Why this is supported
The 550 GSM of these towels is 10% heavier than the alternative's 500 GSM, which
Weight: 500 GSM
modesens.comshows the baseline. The heavier weight and 100% organic composition mean these towels dry more slowly, consistent with the alternative's quick-dry promise:
Soft and durable, dry quickly
modesens.com.
- Material composition
100% organic cotton, unlike the Turkish-cotton alternative which is a blend.
Why this is supported
This line is 100% organic cotton, in contrast to the Turkish-cotton alternative described as a
Blend of high-quality organic cotton grown in Turkey
modesens.com.
The organic cotton fibers naturally get plusher with each wash, thanks to their long-staple structure.
Because the cotton fibres in organic towels aren’t broken down by harsh chemicals, they grow longer and stronger — creating a towel that’s naturally plusher and gentler on your skin, and one that often gets even softer with every wash.
cottsbury.comTo maintain absorbency and extend lifespan, fabric softener and bleach should be avoided. Proper care (warm water, mild detergent, no softener, medium heat) can keep the towels performing well for over 100 washes, as noted by the Organic Trade Association.
A study by the Organic Trade Association found that organic cotton towels can withstand up to 100 washes without losing their strength or softness. In contrast, conventional cotton towels showed signs of wear and tear after just a few washes.
turkishtowelcollection.comThe towel's 100% organic cotton achieves its softness naturally, without relying on synthetic softeners or chemical coatings. According to cottsbury.com,
Additionally, they note that organic cotton is
a softer, hypoallergenic option that is gentler on sensitive skin
cottsbury.comThe towel's 100% organic cotton fibers are not chemically weakened. Research explains:
Produced in Portugal, a country with a long heritage of high-end towel manufacturing, and designed in Canada as a Simons Maison exclusive
How these compare to other Simons Maison towels — made_in_portugal_in_a_canadian_designed_collection70% less water use; no toxic runoff
cottsbury.comOrganic cotton is grown without the use of synthetic pesticides, fertilisers, or genetically modified seeds
cottsbury.com), adding environmental and health benefits.
Even without certification, the organic cotton provides genuine material benefits: the fibers are
longer and stronger
cottsbury.combecause they are not broken down by chemicals, making the towel
softer, hypoallergenic option that is gentler on sensitive skin
cottsbury.comand getting
softer with every wash
cottsbury.com. Additionally, organic cotton cultivation uses
, and the towels can survive
up to 100 washes without losing their strength or softness
turkishtowelcollection.com. Unlike Simons' own Turkish cotton line which is a
, these towels are 100% organic cotton.
- Positioning
Positioned as ultra-plush, not quick-dry like the Turkish alternative.
Why this is supported
The product's marketing language emphasizes luxury and plushness, while the alternative's tagline reads:
Organic Turkish cotton towels Soft and durable, dry quickly
modesens.comindicating a focus on quick drying.
- Origin
Made in Portugal, designed in Canada; Turkish line origin unspecified.
Why this is supported
The product is manufactured in Portugal, a region with a strong heritage in high-end towel production, and designed in Canada as a Simons Maison exclusive. The Turkish-cotton alternative does not specify its manufacturing origin.
- Provenance
Portuguese heritage manufacturing sets this organic cotton towel apart from mass-market imports.
Why this is supported
The catalog states the towel is designed in Canada and manufactured in Portugal, a country with a heritage of high-end towel manufacturing. This separates it from organic towels typically produced in Pakistan or India.
Organic Turkish cotton towels Soft and durable, dry quickly
modesens.com— illustrates that the brand positions its Turkish-cotton line differently, emphasizing quick-dry performance rather than the plush luxury associated with the Portuguese-made line.
- Cultivation
Uses 70% less water and eliminates synthetic pesticides, resulting in hypoallergenic fibers.
Why this is supported
Earth Day and other research confirms that organic cotton cultivation uses 70% less water than conventional cotton, with
70% less water use; no toxic runoff
cottsbury.com. Additionally, organic cotton is grown without synthetic pesticides:
Organic cotton is grown without the use of synthetic pesticides, fertilisers, or genetically modified seeds
cottsbury.com. This makes the fibers naturally hypoallergenic, resulting in
making it a softer, hypoallergenic option that is gentler on sensitive skin
cottsbury.com.
- Use-phase environmental
Naturally softens over time without chemical softeners and dries faster than heavy towels.
Why this is supported
The 550 GSM weight provides an objective density measure:
GSM gives you an objective, measurable comparison point
kemetcotton.com. Because organic cotton fibers are not chemically weakened, the towel naturally softens over time without needing fabric softeners:
organic towels aren’t broken down by harsh chemicals, they grow longer and stronger — creating a towel that’s naturally plusher and gentler on your skin, and one that often gets even softer with every wash
cottsbury.com. This also means the towel dries faster than heavier towels:
They absorb well and dry within a reasonable timeframe, even in moderately humid bathrooms
cottonwithlove.com.
- Drying time
550 GSM towels dry within a reasonable time on medium heat in humid bathrooms
Why this is supported
At 550 GSM, these towels strike a balance between absorbency and drying speed.
They absorb well and dry within a reasonable timeframe, even in moderately humid bathrooms.
cottonwithlove.comThey can be tumble dried on medium heat without taking too long, unlike heavier towels.
- Certification trust
The organic label is not backed by independent certification like GOTS.
Why this is supported
Without GOTS certification, the '100% organic cotton' label is not independently verified by an accredited body.
For reference, a GOTS-certified bath towel typically costs
a quality GOTS-certified bath towel in the UK typically costs between £30 and £50 for a single bath towel
cottsbury.com, highlighting the premium paid for certification.
Image Analysis
2 images- 01
Product
A neat stack of light cream/ivory bath towels folded and arranged on a translucent dark green shelf; one towel is draped over the shelf edge showing its hemmed border with three decorative bands and terry loop texture.
- Stacked folded towelsThree folded towels plus a small folded washcloth are stacked on top of one another on the shelf; folds expose the terry loop pile and rounded folded edges.
1 region
x 0.18 · y 0.06 · w 0.64 · h 0.40 (high) - Draped towel over edgeA towel is draped over the right front edge of the shelf with the hanging panel visible; the underside shows a slightly paler shading where it folds against the shelf.
1 region
x 0.45 · y 0.43 · w 0.50 · h 0.52 (high) - Decorative hem bandsHorizontal decorative bands (three close parallel raised/flat stripes) run across the towel edges visible on both the stacked towels and the draped panel.
2 regions
x 0.24 · y 0.18 · w 0.50 · h 0.20 (high); x 0.52 · y 0.70 · w 0.30 · h 0.20 (high) - Surface textureDense terry loop pile visible across towel surfaces, appearing soft and absorbent with a uniform short loop texture.
1 region
x 0.20 · y 0.10 · w 0.60 · h 0.70 (high) - Folded washcloth on topA smaller folded piece (washcloth or hand towel) sits on the top of the stack with visible folded ridges and the same banded edge detail.
1 region
x 0.33 · y 0.06 · w 0.30 · h 0.12 (high)
Other
Image shows towels staged on a translucent dark green shelving unit against a neutral wall with two pump bottles on the lower shelf; soft studio lighting produces gentle shadows and subtle reflections on the shelf surface.
- Shelving propTranslucent dark green acrylic or plastic shelving with metal supports is visible and holds the towels; shelf has glossy surface with reflected highlights.
1 region
x 0.06 · y 0.28 · w 0.88 · h 0.60 (high) - Pump bottles on lower shelfTwo pump dispenser bottles, one matte black and one matte white, sit side by side on the lower shelf beneath the towels.
1 region
x 0.18 · y 0.78 · w 0.28 · h 0.16 (high) - Background and lightingNeutral light-colored wall background with soft, even studio lighting that casts mild soft shadows and creates gentle highlights on towel pile and shelf edges.
- Image crop and compositionImage is vertically oriented and cropped to show upper two-thirds focusing on the towels and part of the shelving; lower portion includes bottles but floor is not visible.
Colors
ivory cream· towel fabric- Stacked folded towelsThree folded towels plus a small folded washcloth are stacked on top of one another on the shelf; folds expose the terry loop pile and rounded folded edges.
- 02
Product
A small stack of folded terry towels in a warm off-white/cream color; visible folded edges, stitched hems, terry loop, and soft pile texture on faces and edges.
- Stacked folded towelsThree or more towels folded and stacked horizontally with visible layered edges and rounded folded corners; stack occupies lower two-thirds of the image and shows the pile surface facing outward.
1 region
x 0.06 · y 0.34 · w 0.88 · h 0.58 (high) - Terry pile textureMedium-length looped terry surface visible across towel faces and edges, showing soft, absorbent texture and slight pile direction variations where folded.
1 region
x 0.20 · y 0.40 · w 0.60 · h 0.35 (high) - Stitched hem and border bandFlat woven hem/border along towel edges visible as a smoother, tighter-weave band contrasting with the terry pile; appears on the top folded towel and on edges throughout stack.
2 regions
x 0.52 · y 0.18 · w 0.40 · h 0.22 (high); x 0.60 · y 0.56 · w 0.32 · h 0.22 (medium) - Hanging loopA flat woven hanging loop extends from the top left towel, forming a looped tab with visible woven texture and slightly stiffer appearance than the pile.
1 region
x 0.04 · y 0.12 · w 0.34 · h 0.16 (high) - Color uniformity and slight shade variationTowels appear in a uniform warm off-white / cream tone with minor shadowing and soft highlights from directional lighting producing subtle tonal variation across folds.
Other
Close-up studio-style shot of the towel stack against a neutral wall, soft directional light from the left creating gentle shadows; cropping emphasizes texture and folded edges.
- Shot compositionClose-up vertical composition filling the frame with the towel stack positioned lower and slightly right of center; negative space above shows plain wall.
- BackgroundSmooth, neutral light gray-beige wall background with even tone and no visible patterns or props.
1 region
x 0.00 · y 0.00 · w 1.00 · h 0.35 (high) - Lighting and shadowsSoft directional lighting from the left produces gentle shadows on the right side of folds and creates soft highlights on the pile surface.
Colors
warm cream· towel body and hems- Stacked folded towelsThree or more towels folded and stacked horizontally with visible layered edges and rounded folded corners; stack occupies lower two-thirds of the image and shows the pile surface facing outward.
Documents & Data
Customer Reviews
17 total17 reviews · out of 5
Cotton organic towels
Not as plush as I expected them to be but haven’t used them long enough to rate performance
Superbes!
Ces serviettes sont d'excellente qualité. Leur couleur est telle que sur le site Internet.
Douce mais pelucheuse
Douce mais laisse beaucoup de peluches
Très belle qualité!
Très belle qualité!
Lovely and soft towels
Lovely rich blue colour and were nice and plush.
Fluffy
Lovely thick towels.
Right size for me
Lovely colours and really soft
Wow
Je les adore tout simplement!
À offrir en cadeau . pas encore de commentaires.
Excellent service.
Excellent
Excellent
Amazing towels
I love these towels so much that I bought 4 more They are significantly fluffier after the first wash and I highly recommend them.
Towels
Not as good as the pictures.
Very soft and a nice size
The bath sheets are a great size to wrap up in after a shower. Very soft and great quality and colour.
Softest towels
These towels arrived exact as pictured but softer than expected
Luxurious
These bath sheets are a great size.
Drap de bain
Livraison rapide et jolie boîte cadeau.
Très belle qualité.
Je suis agréablement surprise de la douceur de ce drap de bain. Après le premier lavage, il devient moelleux et enrobant, et c'est tout ce qui compte.
Reddit Insights
3 threads · r/BuyItForLife, r/Edmonton, r/BuyCanadianSimon's towels receive mixed but generally positive feedback, with users noting good durability after initial shedding, though some find the price high.
Positive comments about durability are offset by mentions of shedding and price objections.
Themes
Use Cases
- Bath towels
Watch Out For
Source Threads
Objection to Simon's towel price
$14 for a single towel is why
u/Sharp-Guest4696r/BuyItForLifeView thread →
Positive experience with Simon's Egyptian cotton towels
My gf and I went to Simon’s and got some really nice 100% Egyptian cotton towels that were discounted 75% and they’ve been great for the 2 months we’ve had them.
u/HVTTr/EdmontonView thread →