Founded in 1945 by Pierre Balmain, the label has remained faithful to the style and vision of its founder. Since the death of Pierre Balmain in 1982, the fashion house has been led by a series of exceptional designers. Today, it is Olivier Rousteing who commands the helm of this great ship. The young, high-profile artistic director, a darling of the fashion world, draws inspiration from the heritage and inimitable style of the fashion house while also incorporating the work of his predecessors. He has breathed new life into the iconic label with his bold style and aristo-rock creations. “I wish to restore Balmain's identity as a French, Parisian fashion house,” he says. Always more luxurious than the last and with an increasingly jet setter aesthetic, Olivier Rousteing's often street-style contributions to Balmain are constantly evolving towards a cult of uninhibited and limitless masculinity.